YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Gamification is one of the biggest buzzwords in the business world today.

Organization 150

Organization Florida Newsletter Social Media 150

Association Success

FEBRUARY 26, 2020

Word of mouth advertising is one of the most powerful tools an organization can hope to gain. Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. But it is incredibly valuable.

Marketing 89

Marketing Review LMS Products 89

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

Social Media 40

Social Media United States Survey Video 40

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In fact, online revenue grew by 14 percent from 2015 to 2016, and monthly giving increased by 23 percent. “In Email open rates decreased by 7 percent from 2015 to 2106.

Marketing 69

Marketing Social Media Revenue Report 69

Associations Now

JANUARY 14, 2015

Central Command, after the military organization was hacked by individuals claiming to be sympathetic to the Islamic State. Find out why your association should care in today’s Social Media Roundup. Central Command (@CENTCOM) January 13, 2015. The Issues Driving Advocacy in 2015. Keep an Eye Out. — U.S.

Social Media 40

Social Media California Proposal Price 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. MGI) , analyzed and compared membership trends from 914 organizations. (MGI)

California 40

California Social Media Cost Recruiting 40

Associations Now

JANUARY 12, 2015

Plus, suggestions on how to organize proactively in today’s Social Media Roundup: Plan for the Worst. — EventMarketer (@EventMarketer) January 12, 2015. — Civica Management (@CivicaUSA) January 12, 2015. The post Social Media Roundup: Ready for Potential Health Dangers?

Social Media 40

Social Media Tips Team Marketing 40

Associations Now

JANUARY 7, 2015

If they evoke images of movie protagonists, bicycle parts, and toothbrushes, you should read the following for a refresher course on one of the hottest trends in marketing, courtesy of today’s Social Media Roundup. — Gdn Media Network (@GdnMediaNetwork) January 6, 2015. Lifting a Successful Strategy.

Social Media 40

Social Media Video Content Strategy 40

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruiting Recruitment 40

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your social media channels are simply not enough.

Social Media 120

Social Media Case Study System Content 120

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Newsletter Social Media 150

Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Membership is all about relationship.

Marketing 40

Marketing Recruiting Recruitment Social Media 40

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Content marketing can be reverse engineered. Headlines are everything!

Marketing 40

Marketing millennials Social Media Content 40

Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. The Content Marketing Handbook , written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”. — Rohin Dhar (@rohindhar) December 9, 2015. wm7ZK3Yv83.

Content 40

Content Marketing Handbook Social Media 40

Higher Logic

SEPTEMBER 28, 2016

We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. That in turn enhances the value of the brand to customers and the market.

Social Media 120

Social Media Products Cost Communications 120

Associations Now

DECEMBER 23, 2014

Over the next few weeks, you’re going to hear a lot of hype about up-and-coming technologies to watch in 2015—including from me. Context for your organization, as well as context in the broader world. I’d love to make an effort to fill in the gaps on my blog in 2015.). Mainstream Failure, Niche Success?

Maryland 40

Maryland Technology Conference Innovation 40

Higher Logic

OCTOBER 25, 2017

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. That could – and should – change your organization’s priorities. Dues revenue most commonly comes in as annual payments from organization members.

Revenue 159

Revenue Tips Social Media Newsletter 159

Achieve

APRIL 29, 2020

Since 2015, Facebook has steadily rolled out new. With features like Facebook Birthday Fundraisers, Instagram Donation Stickers, and Instagram Profile Donation Buttons – it is becoming easier for nonprofit supporters to give through social media. . Erica holds a BSBA in Marketing from the University of Central Florida.

Florida 52

Florida Social Media Innovation Tools 52

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. Social Media Siloes (Association Chat). More info/register. Host: IAEE.

Maryland 150

Maryland millennials Education America 150

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

MAY 17, 2016

Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. It’s easy to write a blog that’s interesting, but doesn’t advance your organization. Traffic alone is not the objective; your blog must carry a payload of persuasion and education about your organization. Both are necessary.

Tips 185

Tips Content Education Social Media 185

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

Organization 28

Organization San Francisco Social Media Austin 28

Socious

DECEMBER 27, 2016

So if your organization could make someone feel nostalgic, it could help sell conference tickets, memberships, products or services. Nostalgia in Marketing and Engagement. When your organization makes people feel nostalgic, you bring up positive reminiscent feelings that are then connected with your organization.

Social Media 100

Social Media Examples Discount millennials 100

Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Social Media 120

Social Media FAQ Boston Content 120

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications. Many associations see membership as an automatic email opt-in.

Tips 166

Tips Email Marketing Newsletter Communications 166

Virtual

DECEMBER 29, 2014

Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. But alliances don’t need to establish a presence on all of today’s busy social channels.

Social Media 100

Social Media Video Association Management Technology 100

YourMembership

FEBRUARY 20, 2015

When it comes to technology, understanding and investing in the right areas is critical to an organization’s health and future success. According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values.

Software 150

Software Technology Member Engagement Products 150

Aaron Wolowiec

JANUARY 12, 2016

As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Such partnerships could offer new revenue streams and raise an organization’s profile on social media and among professional and personal networks.

Certificate 100

Certificate Revenue System millennials 100

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). This point was driven home by Ben Martin, CAE on his Online Community Results Blog : If you haven’t noticed, lemme point it out to ya: YourMembership is making waves in the association technology market.

Learning Management System 150

Learning Management System Member Engagement Technology Software 150

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5. About the study.

Communications 60

Communications Revenue Social Media Survey 60

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

Denver 100

Denver Georgia Survey Report 100

YourMembership

MAY 8, 2015

We know what the big social networks offer, but unfortunately those “free” offerings often come at the expense of “renting” out your association’s brand. Your organization and your members are not the customer, you are the product. Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours.

Member Engagement 150

Member Engagement Tools Software Cost 150

Associations Now

APRIL 5, 2017

But the work they do needs to benefit the volunteer as well as the organization. If you’re a frequent social media user, you probably follow those hashtags that pop up in your Twitter or Facebook feed. But the volunteer experiences that your organization offers may not prove valuable to individual members. she says. “It

Member Engagement 98

Member Engagement Committee Review Project 98