Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. CAE credit.

Video 285

Video Washington Social Media DC 285

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Association Success

NOVEMBER 26, 2018

What is the aesthetic and overall experience that members have with your association? How do communications play into that experience? At the Greater Kalamazoo Association of Realtors, we realized that while our meetings and services were of value to our members, we weren’t doing enough to make them exciting and engaging.

Communications 68

Communications Committee Video Content 68

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. This recognition was announced in February 2018 and reflects years’ long work by all the Associations participating in the Outdoor Recreation Roundtable. Robert Newsome. Nicole Vasilaros.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked.

Marketing 149

Marketing Communications Content Report 149

Higher Logic

SEPTEMBER 5, 2018

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG). Historically, our team has shared 45 innovative online community ideas that our clients have implemented. Don’t Wait!

Tips 120

Tips California Marketing Content 120

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Look for smart opportunities to resurface.

Content 105

Content Social Media Member Engagement Team 105

SBI

AUGUST 9, 2021

Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. That’s “billion,” with a “b.”

Discount 98

Discount Member Engagement Association Management Leadership 98

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

Potomac Core

FEBRUARY 28, 2018

On February 14, 2018, the U.S. Since joining HCPA as its new President & CEO in January 2017, Steve Caldeira and his team continually communicate with their Board and members to stay connected to evolving member challenges and opportunities. percent or $373.7 billion of current-dollar GDP in 2016.

California 132

California Analysis DC Products 132

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Creating an Experience. All about the Attendees. Strong Ties.

Price 49

Price Discount Revenue Team 49

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Association Success

NOVEMBER 15, 2018

Intentional onboarding makes members feel part of a community and impacts retention numbers , as this study shows. Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Should these communications come from the association, the CEO or a chapter leader?

How To 68

How To Email Marketing Price Communications 68

Associations Now

APRIL 16, 2019

When a new member joins your association, the first thing you probably do is send an email to make that person feel welcome. Online Engagement. Many associations have begun to use marketing automation tools that help to personalize email communications and move new members through the onboarding process.

Iowa 86

Iowa America Social Media Communications 86

.orgSource

OCTOBER 17, 2023

In 2022, 52% of companies in the S&P 500 disclosed that they conducted a combination of full board, committee, and individual director evaluations, up from only 37% in 2018. Otherwise, you will not have the transparent communication needed for progress. For executive directors, this may be a sensitive topic to introduce.

Committee 100

Committee Leadership Review Process 100

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 68

Newsletter Social Media Communications New York 68

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. Creating personas can help in the creation of proper content and communication methods that will appeal to your attendees. Creating an Experience. All about the Attendees. Strong Ties.

Price 40

Price Discount Revenue Team 40

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

GrowthZone

MAY 24, 2018

By now your association should be up-to-speed on General Data Protection Regulation (GDPR) that goes into effect May 25 th , 2018. It applies organizations located in the European Union (EU) or organizations that collect data from members in the EU. Expressed Consent for New Members. The Future of Data Privacy Regulation.

Social Media 79

Social Media Communications Software Products 79

Association Adviser

AUGUST 28, 2018

In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. Programmatic advertising can improve your member engagement. Programmatic retargeting campaigns can also be very beneficial for your association marketing initiatives. About The Author.

Revenue 63

Revenue Certificate Member Engagement Marketing 63

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Smooth The Path

DECEMBER 13, 2018

Take all the guesswork out of procedural type interactions and your members will bring their best selves to association interactions. Most popular posts of 2018: Association email is dying. How to recruit and engage an entirely new generation of members. Make signs and instructions accessible and easy to understand.

New Hampshire 79

New Hampshire Recruiting Recruitment Process 79

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. 1 CMP credit.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

OCTOBER 19, 2018

Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success. Communication is one of the primary roadblocks to Agile transformation, and one that you likely experience if your organization practices Agile. A Balanced Approach to Member Engagement: How to Keep Members’ Attention Through Your Association Communications.

Arlington 34

Arlington Austin Maryland Communications 34

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? Well, okay, he didn’t exactly speak to membership but he did talk and write about communication tactics that should be applied to membership. The 2018 Membership Marketing Benchmarking Report. Host: Marketing General, Inc. Is your LMS evolving? 1 CAE credit.

LMS 30

LMS DC Washington Chicago 30

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. The Future is in the Air: Talking with Nick Brown about Amazon Alexa and Voice AI Communication (Association Chat). Host: Marketing General, Inc.

DC 37

DC Washington Member Engagement System 37

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Now, the main event: free professional development events for the association community. .); and how to get the right statistics to prevent national and chapter level members from leaving. Lunch provided. 1 CAE credit.

Cleveland 31

Cleveland DC Washington Press Release 31

Higher Logic

NOVEMBER 29, 2018

Lesson: Incentivize your community to offer what they already have to each other, meaning knowledge sharing, mentorship, a really good story. If you’re using gamification in your online community or marketing automation to target your members and offer something to them, do it strategically. 6: Communal Effort.

San Francisco 267

San Francisco Price Guidelines Examples 267

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. A few quick hits before we get to this week’s list of free webinars: Why listening to members is crucial to becoming an indispensable part of their lives. More info/register. Tue 9/4 at 2:30 p.m.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

JUNE 22, 2018

The weekly list of free educational events and resources for the association community… If you’re into association publishing and/or communications, follow the hashtag ( #AMPAnnual18 ) for Association Media & Publishing’s annual conference next week, Monday – Wednesday. Member Engagement or Old Baggage?

System 30

System Charlotte Education Member Engagement 30

Higher Logic

AUGUST 21, 2018

If you’re using automation rules in your platform, you can use that tool to create targeted communication elements to those people to help them advance to another level. Resources: 3 Customer-Focused Benefits of Online Community. Transform Your Customer Marketing with Online Community. Automation Rules for Beginners.

Resources 27

Resources Cost Products Tools 27

Reid All About it

APRIL 15, 2022

FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Director, Product Marketing & Sales Enablement, HIMSS. Donna Sanford, Vice President, Sales & Marketing, Ascend Media. 1 CMP credit.

Proposal 39

Proposal Technology Revenue Marketing 39