Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. It is based on developing a longer-relationship.

Social Media 64

Social Media Strategy Marketing Content 64

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. Here’s our list of can’t-miss sessions and additional resources. Cybersecurity for Associations. A@W Cybersecurity Sessions. A@W Data Sessions.

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Resources Analysis Cost Content 67

Higher Logic

JULY 11, 2018

Even with all of the right tools at her disposal, confusion reared its ugly head during the assembly process and she gave up, never reaping the benefits of her investment. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble.

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Team Marketing California Survey 60

Higher Logic

MARCH 6, 2020

Some impressive 2019 stats from their robust community: 28% increase of logins since 2018. 12% increase of posts since 2018. 12% increase of unique contributors since 2018. Jason, Broadcom’s Senior Community Manager, shared tips and lessons learned from this process in a recent webinar.

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Certificate California Tips Innovation 156

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 74

Innovation Georgia Newsletter Resources 74

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! Particularly, 2018 was a strong year for continued education at SBI. We are most proud of Shantaé Young, who completed her master’s degree in marketing. Cheers to that! Giving Back.

Seattle 45

Seattle Indianapolis Indiana Illinois 45

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018. First, a little history. GDPR’s Privacy Protections. Right to be Forgotten.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Association Adviser

JANUARY 30, 2018

Last month, we asked readers in what area they plan to make the most innovative changes in 2018. Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys.

Innovation 60

Innovation Georgia Newsletter Resources 60

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Seth Godin is the author of 18 international bestsellers focusing on the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and making an impact. Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent.

Innovation 190

Innovation Technology DC Tips 190

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Marketing & Content Management. Marketing & Content Management.

Technology 51

Technology Conference Project Analysis 51

Reid All About it

JANUARY 12, 2018

WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning. Telemarketing Still Has a Place in Today’s Association Marketing Mix. Learn why telemarketing is still important in the membership marketing world. Host: Marketing General Inc. Host: American Marketing Association.

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DC Washington eBook Marketing 153

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. A Thriving Environment: The State of Meetings in 2018. Keep learning! The deadline is February 2—although they may extend it. Tue 1/30 at 12 p.m.

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DC Washington millennials Chicago 225

.orgCommunity

DECEMBER 6, 2017

Those with digital offices embrace processes that connect data and people who transform that data into useful information to enable decisions. Machine capabilities are accelerating because of enhanced processing power, artificial intelligence, robotics and automation. 2018’s Transformation Imperative appeared first on orgCommunity.

Tips 40

Tips Technology Social Media Process 40

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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DC Washington Learning Management System LMS 275

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s Host: American Marketing Association.

North Carolina 158

North Carolina Chicago Washington DC 158

Reid All About it

JANUARY 5, 2018

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – 2018 Convening Leaders LIVE. Mon 1/8 at 8 a.m.

Nashville 150

Nashville eBook DC Chicago 150

Reid All About it

DECEMBER 22, 2017

CST* – 2018 Convening Leaders LIVE. CST – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. CST – 2018 Convening Leaders LIVE. Mon 1/8 at 7:00 a.m.

Nashville 153

Nashville Chicago DC Maine 153

Membership Marketing

NOVEMBER 8, 2019

M oreover, associations that have a specified process in place to support innovation and new ideas are significantly more likely to report increases in one year and five-year membership numbers. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

Report 40

Report Marketing Innovation millennials 40

Associations Now

MAY 10, 2023

Like many organizations in spring 2018, the Regulatory Affairs Professionals Society was preparing to comply with the EU’s General Data Protection Regulation that went into effect on May 25. Wendy Sahli, IT director at RAPS, didn’t find the process to be as intimidating as she initially expected.

Connecticut 136

Connecticut Utah Colorado Virginia 136

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. – Wow Your Members with a New eLearning Program in 2018. 10 Event Trends for 2018. Creating Competency-Based Microlearning, Following an Agile Development Process. 1 CMP credit.

LMS 174

LMS Price Revenue Technology 174

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. Cyber & nuclear threats, disruptive innovation, and increasing competition for market share will continue to reshape how members view their memberships. Will not be hired by your prospective members.

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Products America Boston United States 119

Membership Marketing

DECEMBER 4, 2018

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” It's a long process that needs constant attention. Never stop marketing.

Marketing 45

Marketing Social Media Newsletter Survey 45

Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? What’s Your Onboarding Process? Do they join a community?

Email Marketing 79

Email Marketing Project Price Committee 79

Higher Logic

FEBRUARY 19, 2018

legislation goes into effect on May 25, 2018. A: The official compliance date is May 25, 2018. Is your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. We recently hosted a webinar to detail what you need to know and how you can prepare*. Q: When does it go into effect? Q: Who does it effect?

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How To Guidelines Process Products 209

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means. Get specific.

Content 78

Content Conference Video Marketing 78

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent. 1 CAE credit.

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DC Washington Member Engagement Content 293

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Don’t let your eyes gloss over the news about the EU’s General Data Protection Regulation (GDPR) which takes effect in May 2018. Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future.

DC 150

DC Washington Innovation Price 150

WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

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How To Innovation Class Analysis 251

Higher Logic

JANUARY 9, 2018

They’re massively popular and older than you might think – Starbucks will celebrate its 47 th anniversary in 2018. Some of it is baristas, years of experience, and market research. To determine which ones will resonate most with their market, they ask customers to vote on them. How do they come up with their offers? The result?

Products 180

Products Innovation Press Release Review 180

WBT Systems

JUNE 5, 2018

GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Reviewing and revamping how you market. Develop a process for reviewing old records. Develop prospect-friendly marketing practices that are in compliance with GDPR. Rethinking how you collect and use data. Use of data.

Technology 161

Technology LMS System Review 161

.orgSource

OCTOBER 17, 2023

That’s probably why more organizations don’t have a process for evaluating the board of directors, or if they do, that assessment is not continuous. In 2022, 52% of companies in the S&P 500 disclosed that they conducted a combination of full board, committee, and individual director evaluations, up from only 37% in 2018.

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Committee Leadership Review Process 100