Remove 2019 Remove Marketing Remove Recruiting Remove Recruitment
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184
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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Study: A Slow Hiring Process Turns Off Gen Z Recruits

Associations Now

Make sure you’re keeping your recruitment technology up with the times. That’s a key recommendation from the talent acquisition software firm Yello, whose latest study finds that recruiting methods of old—long application processes, long waits, and lots of paper—could be turning away potential applicants.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

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Student Memberships Could Be a Thing of the Past

Association Analytics

International enrollments are also down in the wake of COVID, dropping more than 11 percent since 2019 according to US News and World Report. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market.

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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. Concurrently with enhancing membership value, ANA launched a membership recruitment program built around market testing and analysis. Find it on Amazon.

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Daily Buzz: It’s Time to Start Thinking About 2019

Associations Now

How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”. What’s the one thing you want to achieve in 2019? Also: Onboarding new members.