MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Association Adviser

AUGUST 15, 2019

Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Innovate Your Survey Strategy appeared first on Association Adviser.

Survey 61

Survey Innovation Strategy Recruiting 61

Associations Now

JANUARY 28, 2019

— Business 2 Community (@B2Community) January 26, 2019. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful.

Member Research 84

Member Research Strategy Sample New York 84

Reid All About it

JANUARY 8, 2021

Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. Fri 1/8 at 12 p.m.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Associations Now

NOVEMBER 13, 2018

To maximize staffing, resources, and time spent on the road, the team determined their goals first, including boosting engagement, recruiting new members, promoting professional development and learning, and encouraging annual meeting attendance. “We What strategy or planning did you use? Have you hosted a member roadshow?

Strategy 83

Strategy Texas Louisiana Colorado 83

Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. More info/register.

DC 275

DC Washington Learning Management System LMS 275

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

AUGUST 1, 2019

Also: strategies to add to your member recruitment toolbox. Effective Member-Recruitment Tactics. What are the top three ways #associations recruit new members? Find out below (based on 2019 data from @mktgeneral 's Membership Marketing Benchmark Report) #MMBR2019 [link].

How To 61

How To Recruiting Recruitment Analysis 61

Reid All About it

JANUARY 18, 2019

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Associations Now

NOVEMBER 20, 2019

Develop your recruitment strategy. If your chapter is in low supply, try these volunteer recruitment strategies from Peggy M. — Higher Logic (@HigherLogic) November 20, 2019. Need more chapter volunteers? Also: why you should start a mentorship program. memberbenefit #mentoring #assnchat [link].

Tips 89

Tips Recruiting Recruitment Team 89

Associations Now

DECEMBER 18, 2018

Right now, I bet most association professionals feel particularly pressed for time as we enter the final stretch of the holiday rush and set new goals and resolutions for 2019. Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns.

Tips 103

Tips Handbook Recruiting Recruitment 103

Spark Consulting

MAY 2, 2019

First the stats (all from Pew): 2019 will be the first year digital ad spending outpaces ad spending in traditional media. They were also to recruit a big-name influencer – Ava DuVernay – to support and amplify the campaign, because this is part of the work she does on a daily basis.

America 170

America Social Media Washington Recruiting 170

Associations Now

MAY 21, 2019

To get members motivated, recruit community leaders. It’s also requires a lot of preparation and a well-thought-out strategy. One way to do it: Recruit community leaders to lead and monitor discussions or contribute content. — Association Success (@assn_success) May 21, 2019. So, what do you do?

Committee 87

Committee Recruiting Recruitment Member Experience 87

Associations Now

FEBRUARY 19, 2020

To help you find out, Wild Apricot’s Tatiana Morand breaks down nonprofit trends to look out for as your organization develops its marketing, tech, and leadership strategies for 2020. Is your organization on the right track this year? When it comes to marketing, make communications personal. That’s where board orientation comes in.

Leadership 115

Leadership Recruiting Recruitment Report 115

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. When you recruit members, you’re inviting them to your organization’s “party.” Aaron Costello, Consultant, MG Strategy + Design. 1 CAE credit.

Raleigh 259

Raleigh Review Class Education 259

Associations Now

NOVEMBER 20, 2019

A new report from Michigan State University, Recruiting Trends 2019-2020 , offers some clues about how the job market will change. How is the changing job market affecting your recruiting and retention strategy for 2020? Even still, a robust job market means more turnover and more time spent training new employees.

Marketing 83

Marketing Michigan Recruiting Recruitment 83

Reid All About it

DECEMBER 18, 2020

Join a deep-dive conversation about the strategy and execution of the event from early critical choices to duty of care to the realities of hybrid. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Case Study of EAIE 2019 Conference. 1 CMP credit. Mon 12/21 at 11 a.m. –

Video 221

Video Certificate Review LMS 221

Associations Now

SEPTEMBER 10, 2019

Some good insights to help improve your @instagram strategy (via @quintly ) #smm [link]. — Social Media Today (@socialmedia2day) September 10, 2019. Sending a callout for volunteers shouldn’t be your entire recruitment strategy. The Wild Apricot blog explains how to build out a formal recruitment process.

Social Media 61

Social Media Recruiting Recruitment Member Experience 61

Associations Now

DECEMBER 13, 2019

According to a 2019 work-life balance survey by Priceline, 44 million Americans still had seven days of paid time off heading into the holiday season, CNBC reports. — The Moery Company (@TheMoeryCompany) December 13, 2019. More than half of Americans leave vacation days unused each year, according to a new survey.

Survey 72

Survey Recruiting Recruitment Report 72

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. When you recruit members, you’re inviting them to your organization’s “party.” Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute. Then flip each one over in the order you placed them. Let sit to absorb custard.

West Virginia 360

West Virginia Washington DC Revenue 360

Mariner Management

JULY 1, 2020

The Board started the process with the following promises: Host a virtual chat (held on June 18) with members to discuss what the Chapter has/has not done and where to go from here including actionable steps that can be taken ensure recruiting, programming, events, and membership are more equitable, inclusive and diverse.

Maryland 87

Maryland Baltimore Committee Recruiting 87

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. – Proven Strategies to Increase Member Retention. Bridging the Gap from Strategy to Execution. Virtual board meetings. More info/register (donation requested). Host: Association Success.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 12, 2019

Association professionals, please consider participating in the 2019 Association Communications Benchmarking Survey. In this post, he focuses on data management and digital strategy. MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. More info/register.

LMS 276

LMS Pennsylvania Innovation Education 276

Associations Now

JANUARY 2, 2020

The report noted that lower fundraising revenues from 2019 are likely to lead to a focus on the issue in 2020—more than three quarters of respondents said that a key goal of theirs was to develop new funding sources and streams in 2020. Revenue is a point of concern—and that’s driving new hiring.

DC 88

DC Revenue Report Washington 88

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Membership Recruitment Tips and Tricks. Wed 6/19 at 11:00 a.m. – 1 CAE credit.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. But what you may actually have is a multichannel strategy. The goals of the two strategies also differ.

Marketing 92

Marketing Member Engagement Strategy Report 92

Associations Now

AUGUST 13, 2019

From the very start of the 2019 ASAE Annual Meeting & Exposition in Columbus this week, association executives were challenged to rethink how they engage with members. Recruit members as social influencers. The wisdom of the crowd can go to work for your association. We can pass the mic around.”.

Project 93

Project Columbus Social Media Proposal 93

Associations Now

APRIL 9, 2019

Looking to improve member recruitment? — MemberSuite (@membersuite) April 3, 2019. They already believe your event is worth their time and money, so they’ll likely be a receptive audience to your membership recruitment efforts, too.”. Turn Attendees Into New Members. Event attendees are the “warmest” membership leads.

New York 51

New York Recruiting Recruitment Maine 51

Associations Now

OCTOBER 17, 2019

The International City/County Management Association’s 2019 Annual Conference begins next week in Nashville. More than 3,000 local government managers and their staffs from around the world are headed to Nashville to discover tools and strategies for making their communities a better place to live, work, and play. Sessions: 150 plus.

Nashville 40

Nashville Conference Recruiting Recruitment 40

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? Association podcasts.

Committee 195

Committee Education Software Technology 195

Membership Marketing

NOVEMBER 8, 2019

Yet despite these threats, findings from the 2019 MembershipMarketing Benchmarking Report shows more associations continue to experience membership growth year over year than those that are seeing a decline in membership. Why have associations been able to adapt and continue to grow despite the challenges they face?

Report 40

Report Marketing Innovation millennials 40

Associations Now

DECEMBER 10, 2019

To work through this, Kaiser offers three strategies: 1. Recruit the right board members. — MemberClicks (@MemberClicks) December 9, 2019. Board members might be hesitant to say yes to new initiatives because they don’t want to approve a project that hurts the company, Kaiser explains. Approve a small discretionary budget.

Social Media 69

Social Media Innovation Recruiting Recruitment 69

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. In 2019, member engagement rose to the top for the first time. All in all, we do see six opportunities for component strategies for most associations though in 2021.

Metro 83

Metro Boston New York Member Engagement 83

Associations Now

JANUARY 15, 2019

Try these free strategies, from the Event Manager Blog. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. — Max Lynch (@maxlynch) January 14, 2019. Also: embracing remote workforce culture.

Marketing 67

Marketing Discount Price Recruiting 67

Associations Now

JUNE 7, 2019

2019 Industry Trends in HR Technology and Service Delivery report [registration] found that companies that had moved to cloud-based HR software that relies on a software as a service (SaaS) business model have seen cost savings of 10 to 30 percent in multiple portions of the business. They don’t know how to build upon that business value.

Software 53

Software Cost Report Technology 53