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Our Top 10 Articles from 2022 (& Why You Should Read Them)

MemberClicks

We love sharing our articles with association and chamber folks from all across North America (and even beyond!) We learn a lot about what you care about and are working on by the types of article you like to read. 7 Tips for the Perfect New Member Welcome Letter (And What to Avoid!). What do your members need?

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Why Engagement Must Be Built Into the Member Experience

Associations Now

A stronger focus on engagement, activity, involvement, and mission at the recruitment stage will position membership as a call to action. For associations thinking about member engagement, consider these three perspectives that come from the world of fitness centers and cultural institutions (e.g., A New Experience.

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Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Associations have their own demons that lead them astray from what’s best for the member experience. We have our own demons that lead us astray from what’s best for the member experience—ARPU’s association cousins: The angry god of RAM (Recruit All the Members).

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

If those members do decide to leave, the time and effort into attracting them is ultimately wasted. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. However, that doesn’t mean you forget recruitment efforts altogether!

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9 Steps for Building Member Personas

Higher Logic

These groups want different things, and would be put into two different member personas. If you decided to actively recruit students, they would also be a separate persona. Why Are Member Personas Important? So how do you create member personas? 9 Steps to Create Member Personas. Define Your Purpose.

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Make your online community friendly to early careerists and keep your organization thriving

Nimble AMS

From Disruption to Opportunity: How a global crisis has shifted member expectations. Your online community is already a powerful tool for providing a great member experience. Ask an association staff member to participate in the group to help answer questions, direct members to helpful resources, and listen to their comments.

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Association Brain Food: 11.3.23

Reid All About it

True words from a Twitter review of historian Simon Sebag Montefiore’s article in The Atlantic, The Decolonization Narrative Is Dangerous and False: It Does Not Accurately Describe Either the Foundation of Israel or the Tragedy of the Palestinians. Using data-driven insights and AI can help you be invaluable to your members.

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