Smooth The Path

MARCH 27, 2016

The difficult time in any project, especially those long projects, which associations seem to have lots of, is the middle. The middle of the project is when things start to go wrong. It is so easy to start a project but it is so hard to keep it going. The middle of the project is fragile. feel doubts. feel doubts.

Project 68

Project Innovation Strategy 68

Association Analytics

MAY 11, 2021

The three most common myths that hold associations back from getting started on their analytics journey are data cleanliness, data governance and data strategy. Myth 3: We Need a Data Strategy Before We Begin Analysis. It is difficult to pursue a data strategy until your team has experience with conducting data analysis.

Analysis 260

Analysis Strategy System Report 260

Associations Now

FEBRUARY 6, 2020

“For example, if hiring managers can rapidly sign off on dozens of new hires with just a few clicks, your approval process instantly drops from several weeks to mere hours,” writes Craig Peasley, the director for marketing at Adobe Document Cloud, in an article for Digital Commerce 360. Tools and Strategies. Why It Matters.

Strategy 68

Strategy Process Recruiting Recruitment 68

Associations Now

DECEMBER 5, 2019

The first step is awareness because it’s hard to change a habit you don’t realize you have,” she explains in a Harvard Business Review article. It’s hard to avoid being distracted if you don’t have a work schedule,” Peter Landau of the website Project Manager explains. “If Without a roadmap, you’re more likely to take wrong turns.

Strategy 65

Strategy Project Social Media Review 65

Associations Now

MAY 30, 2017

A decade’s worth of research went into the CEO Genome Project, an effort to identify the characteristics that define high-performing chief executives. But according to the researchers behind the CEO Genome Project , the key to effective leadership is less about how they’re wired and more about what they do. .

Project 70

Project Leadership Report Review 70

CMA Solutions

JUNE 16, 2022

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Associations Now

SEPTEMBER 10, 2018

Several recent articles have noted a changing attitude toward SEO. When a writer pads their article for the trailer of the newest Marvel movie with search keywords—data like the cast and crew and opening date—they’re optimizing for the Google robots,” Feldman wrote. Are we ready to welcome it back to the lead role?

Strategy 98

Strategy Marketing Social Media New York 98

Reid All About it

FEBRUARY 9, 2024

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. I find good reads there, including many of the articles I share here. Leave with tools you can use today to build a strategy that best fits your organization. Data, AI and value propositions.

Newsletter 271

Newsletter Certificate Denver Case Study 271

Associations Now

SEPTEMBER 23, 2018

But, the report cautions, there is a “common tendency among associations to identify diversity, equity, and inclusion efforts as a top organizational priority without implementing the specific strategies needed to advance efforts in a significant way.” (My My colleague Emily Bratcher wrote about some the survey’s findings last month.).

Strategy 91

Strategy Guidelines Leadership Process 91

Reid All About it

AUGUST 11, 2023

Impexium recommends five strategies for a change management framework. A few of them might surprise you, but they’re essential for technology project success. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Change management. Generational stereotypes. 1 CAE credit.

Chicago 195

Chicago Certificate Marketing Content 195

Ungrated

NOVEMBER 13, 2023

Twenty-five years ago, CAI members were introduced to the concept of strengthening community with an article in Common Ground and sessions at CAI’s annual conference. The article and education sessions turned into a book, Community First! , Practical, strategy-oriented advice turned an idea into action.

Project 84

Project Education Process Conference 84

Associations Now

APRIL 26, 2024

With more pressure to generate nondues revenue, leaders have to develop big-picture strategies—and rethink staff-level tools as well. One thing I didn’t address in the article: The importance of that process to be efficient and accessible to multiple teams within the association staff that has to implement the strategy.

How To 57

How To Analysis Revenue Tools 57

HOA Strategies

FEBRUARY 14, 2024

Strategic Planning & Budget Considerations A comprehensive strategy meticulously crafted by your HOA board is at the heart of spring preparation, but this strategy is ultimately guided by the approved annual budget. This proactive approach allows the HOA to get the best bang for its buck. Timing is everything.

Utah 52

Utah Project Review Process 52

Reid All About it

NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Board buy-in on tech.

Tools 276

Tools Strategy Revenue Technology 276

Reid All About it

JUNE 16, 2023

Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. PCMA is partnering with Gevme on the AI-based Project Spark for the events industry , which is free now, but I can see revenue potential. . Whenever you end a project or a client engagement, you probably do a retrospective analysis.

Project 195

Project Tools Revenue Metro 195

Higher Logic

DECEMBER 12, 2017

New and repeat donations are important during the holidays (and year-round) but is your fundraising strategy missing a critical step? Failing to consistently and effectively nurture donors is the fatal flaw we see in many fundraising strategies. Tips for Creating a Great Donor Engagement Strategy. Why is it so dire?

How To 196

How To Project Tips Video 196

Reid All About it

JUNE 9, 2023

They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. AI and Tech Strategy. MemberSuite explores the reasons behind this resistance.

Revenue 206

Revenue Content Chicago Leadership 206

Higher Logic

AUGUST 15, 2017

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. Take plenty of photos and highlight them in slideshows in your online community or an article in your print newsletter to extend post-event engagement. Want to do even better? Make Them Leaders.

North Carolina 343

North Carolina Project Discount Leadership 343

Reid All About it

DECEMBER 13, 2019

In a 2019 survey of high-tech companies, more than 40% of the respondents said they hire Customer Success Managers , according to an article in the Harvard Business Review. Brad Egeland, Association for Project Management ). Aaron Costello, Consultant, MG Strategy + Design. More info/register. Tue 12/17 at 2 p.m. 1 CAE credit.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JULY 24, 2020

To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. I had never heard of “backcasting” until reading this article from the American Alliance of Museums. – Proven Strategies to Increase Member Retention. Online learning myths.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 28, 2017

If you use Chrome, and you’ve recently updated it—this article tells you which version you should have—you’re okay. Read the article. If you’ve been avoiding articles about digital transformation because you’re sick of anything ‘digital’ and you’re not quite sure what you’re in for—stop it. The rest of you, I can’t help.

Utah 150

Utah Georgia Project Chicago 150

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace.

Leadership 88

Leadership Process LMS Technology 88

Higher Logic

JANUARY 30, 2018

Your staff is short on time and, with so few employees, you may not have the expertise to take on all the projects you want. It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. If you have one or more large projects, go to an agency that specializes in video content.

Event Planning 218

Event Planning Video Project Content 218

Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. It’s a tragedy for the person doing the bragging but hopefully they will recognize themselves in this article. Presenter: Cheri Hulse, Head of Strategy, ON24. Sponsorship. Personalization.

Proposal 195

Proposal Project Austin Certificate 195

Higher Logic

MAY 16, 2017

First, as noted by Rachel Happe at Community Roundtable in a TechCrunch article “The social software market has gotten much, much bigger and Jive was facing competition from both bigger players and small niche players, without the benefits that either provide.” The latter is what is happening today. If Enterprise 2.0

Software 185

Software Social Media Project Communications 185

Reid All About it

NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. While reading her article at Psyche, I realized this new habit would greatly improve conversations with members, customers and prospects. On Day 3, we explore the structure required to implement the strategies outlined on Day 2.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues.

San Diego 370

San Diego Revenue Strategy Content 370

Associations Now

MARCH 8, 2016

As one startup shows, creating small-but-useful apps and giving them away is an effective exposure strategy with an even bigger punch than content marketing. Just check the comments on this PetaPixel article on Skidmore.). Associations live and die by their member benefits. Joanna Kosinska /Unsplash). “It seemed like magic.

Project 40

Project Marketing How To Products 40

Reid All About it

JULY 10, 2020

WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365

Montana Content Price Strategy 365

Nexus Marketing

JUNE 2, 2024

Search engine optimization (SEO) isn’t just for big for-profit brands—any organization that depends on reaching online audiences to promote its programs, services, and products can benefit from an SEO strategy. NP Tech for Good found in 2023 that just 37% of nonprofits have dedicated SEO strategies. What are the Goals of SEO?

Course 52

Course Content Strategy Revenue 52

GrowthZone

OCTOBER 14, 2021

Here are some task ideas for association or chamber of commerce interns that are developmental and mutually beneficial: Research and write blog articles. This is a fun project that allows room for creativity. Assist in social media strategy. Social media without a strategy can feel like a road to nowhere.

Social Media 78

Social Media Class Event Planning Strategy 78

.orgSource

JUNE 25, 2023

A spontaneous cruise of the office was an effective strategy for evaluating a variety of business indicators. Identify Your Team The HR staff could take the lead on this project. Cloud connectivity, project management systems, and meetings platforms with transcription and note-taking functions are software prerequisites.

Team 88

Team Software Review Survey 88

Reid All About it

AUGUST 12, 2016

If you’re exhibiting at Annual, please read my article on post-show emails before you send out yours. – Estimating the ROI of Your Technology Projects. Learn how to think through the ROI for the tech projects on your list so you can prioritize them. – Millennial Engagement Strategies for Associations.

Utah 150

Utah millennials Social Media LMS 150

Reid All About it

JUNE 2, 2023

Starkweather Association Services’ shares best practices for change readiness that will help you understand and minimize the complications people bring to technology or any other change project. I’m telling you, change management chops will make a tremendous difference for projects and your career. More info/register. 1 CAE credit.

Technology 195

Technology Chicago Education System 195

WBT Systems

NOVEMBER 7, 2017

An article in Nautilus , where many of this post’s statistics and quotes were sourced, shares the story of two companies that welcome older workers. Employees eligible for retirement at his firm either work part-time or on a per-project basis while drawing from their retirement fund. By 2025, the U.S. Are workforce shortages expected?

Illinois 192

Illinois Chicago Project America 192

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website. You’ll look that much better. So will your leads funnel.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

APRIL 21, 2023

After Tori’s article, read the open letter Jeff De Cagna, FASAE, executive advisor of Foresight First, wrote to the association community in which he shares six critical questions and six essential actions to take in response to the rapid adoption of generative AI. Nine times out of ten, new systems fail because of the human factor.

Education 195

Education Committee Recruiting Recruitment 195