Ungrated

OCTOBER 26, 2023

If you talk to community association managers these days, they seem to agree on a few key things about the state of the profession. Despite the stats, there’s not enough managers to meet demand. Business and career prospects are booming. Job candidates are not.

Recruiting 93

Recruiting Recruitment Florida California 93

Association Adviser

MAY 18, 2018

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

Communications 60

Communications Dallas Directory Social Media 60

Association Adviser

OCTOBER 23, 2018

As the orchestra commences the drum roll, the announcer’s voice booms through the microphone: “And the winner is…” When he calls out the name of your association, the audience leaps to its feet, cheering wildly, throwing confetti and raising glasses of champagne as you take to the stage to receive the glittering trophy.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

MARCH 27, 2018

Third-party partnerships are an especially valuable tool in the multifaceted world of association management. Such arrangements enable associations to focus their attention and efforts on doing what they do best: serving their members and advocating for their industries.

Tools 61

Tools Revenue America Communications 61

Association Subculture

DECEMBER 15, 2010

Association Management - Truthiness and Lies, Lies, Lies. I suppose this is a continuation of the rant I went on last week with the funny yet failed branding initiative started by a local community here called "City Life. However, I dont think I am alone when I say advertising, marketing and branding has to change.

Association Management 100

Association Management United States Sample Conference 100

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library.

Houston 74

Houston Florida Nashville Library 74

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

SCD Group

AUGUST 22, 2013

The topic was cause marketing. And, whether podcasting is still a viable communications vehicle. I wondered how many associations use podcasting as part of their content delivery tools. Provide excerpts in your newsletters or magazines. I was more interested, however, in the technology and process.

Tools 40

Tools Communications Newsletter Content 40

Reid All About it

OCTOBER 16, 2020

Due to the pandemic and uncertain economy, associations are constantly creating new resources for members and making changes to business as usual—yes, they’re innovating! If you’re hunting for new association management software, take a look at Ernie Smith’s advice in Associations Now. AMS considerations. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Association Adviser

MARCH 22, 2019

Slightly more than half of respondents to the 2018 Association Communications Benchmarking Survey reported feeling understaffed. Open positions may take longer to fill in a tight job market. Our benchmarking survey identified the following communication functions most likely to be outsourced: Production design 30%.

Team 78

Team How To Survey Review 78

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Host: American Marketing Association. Patricia Montague, CAE, CEO, School Nutrition Association.

St. Louis 341

St. Louis Technology Strategy Conference 341

AMR Management Services

JULY 25, 2011

AMR MANAGEMENT SERVICES. How to Create a Content Marketing Strategy. Joe Pulizzi did an excellent job of breaking down the meaning of content marketing and how to maximize your organizations content during The Drake Forum. Content Marketing for Associations and Non-Profits. CONTRIBUTORS. Monday, July 25, 2011.

Content 64

Content Marketing Strategy How To 64

AMR Management Services

OCTOBER 2, 2012

Army Impact Associations (Part 2 of 2). Coming from the media world I often see parallels between magazines and associations. HBR reorganized into a customer-centric model that united editorial, sales, and marketing for HBR, book publisher Harvard Business Press, and its websites. However, it wasn’t a blind leap.

Case Study 64

Case Study Library Content Kentucky 64

Associations Now

MARCH 6, 2017

The half-hour session offered ideas on how to best communicate your organization’s benefits, including by highlighting the value your association can offer that a late-blooming competitor can’t. But when the offering is more complex, like a multiday meeting, alternatives might struggle to compete.

Communications 69

Communications Conference Member Experience Tips 69

SCD Group

JUNE 22, 2015

During his first 12 months, the new CEO hired an executive management team with diverse experience in all phases of association management. I was lucky enough to be hired as the public relations director responsible for communications PR and the association magazine. Then, things began to change.

St. Louis 40

St. Louis Houston Washington Case Study 40

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. Here are some guidelines to help you understand what the outsourcing process looks like for your association. Social media. eNewsletters.

Content 60

Content eBook Communications Social Media 60

MemberClicks

FEBRUARY 2, 2023

This can be something like a magazine subscription, access to a music service like Spotify or monthly access to a piece of software. MemberClicks also allows membership programs to automate many of the tasks they typically complete such as online payments, tracking communications, maintaining content and websites.

Software 52

Software Course Content Tools 52

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Protech

OCTOBER 5, 2020

By Brian Smith, Communications Specialist. A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . Thad Lurie , Director of Technology , AHLA . Read AHLA’s Full Story (PDF) .

Learning Management System 59

Learning Management System Software System Member Experience 59

AMR Management Services

FEBRUARY 7, 2012

At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brands marketing plan. Kinda makes you wonder what associations have been doing all these years, huh? American Academy on Communication in Healthcare.

Content 64

Content Library Kentucky Social Media 64

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. COVID-19 restrictions on in-person events are forcing associations to quickly move education online so their members can maintain certifications and professional credentials. Implicit bias.

Montana 370

Montana Conference Content Education 370

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? Simply put - because its what associations do. And if your association does something day-in and day-out, dont you want to make sure youre doing a darn good job at it?

Library 64

Library Newsletter Kentucky Content 64

Reid All About it

OCTOBER 11, 2019

Newman, Greater Good Magazine ). Michael Brenner, Content Marketing Institute ). 10 Online Communication & Fundraising Best Practices for Small NGOs. Organizer: Associations Catalyzing Entrepreneurship. Presenters: Ed Barks, president of Barks Communications. Digital Marketing to Exceed Your Marketing Goals.

DC 50

DC Washington Content Education 50

Associations Now

SEPTEMBER 28, 2016

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. Is your association ready to make the leap? There’s just so much potential for associations, because at associations we’re so good at creating relevant content and have been for years and years.

Case Study 40

Case Study eBook Content Social Media 40

Association Adviser

DECEMBER 17, 2013

Associations and their boards need to develop clearer and better researched priorities—then make sure they have the right staff or outsource partners to execute. Many associations lack member communication plans that are fully integrated. Kelly Donovan , Naylor’s team leader for online marketing, agreed.

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

JANUARY 13, 2016

Last month, Knowledge@Wharton shared GameStop’s story after Eric Oria, senior director of marketing strategy at GameStop, spoke at the second annual Customer Centricty Summit in San Francisco. million users, was “really just a magazine subscription” Oria said, and the company wasn’t collecting data about its customers.

San Francisco 40

San Francisco Discount Video System 40

Association 20/20

JUNE 26, 2013

million words” Produced properly, video is a simple yet powerful form of communication that is more like a sit-back form of entertainment as opposed to a sit-forward mental activity. When it comes to our magazines, webinars, conferences and annual meetings we leave very little to chance in terms of production, marketing and promotion.

Video 40

Video Education Communications Social Media 40

AMR Management Services

APRIL 3, 2012

Melanie Bowzer , hired in January 2011 as a marketing and communications coordinator, now serves as Executive Director of the Association of Medical Illustrators, a professional society of more than 800 graphic artists in the life sciences and healthcare field. She will report to USFRA Assistant General Manager Cindy Hackmann.

Kentucky 64

Kentucky Missouri Washington Library 64

Reid All About it

MARCH 3, 2023

They explain how these AMS functions affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Meetings Outlook Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. 1 CMP credit. More info/register. More info/register.

Revenue 39

Revenue Tools Education Member Experience 39

AMR Management Services

APRIL 15, 2011

This piece from eMarketer shows some of the research about how and why marketers are using content. And dont you want your association to be a thought leader for your industry? If your idea of "going digital" is slapping a PDF version of your printed magazine on your website, then youre really missing the point. Newer Post.

Library 64

Library Kentucky Content Analysis 64

Reid All About it

APRIL 22, 2022

The weekly list of free educational events and resources for the association community…. New education markets. They provide guidance on what to keep in the forefront throughout the process, how to involve and communicate with staff, and why you should expect things to remain in flux for a while. AMS basics. Host: ASAE.

Proposal 39

Proposal Price Technology Recruiting 39

SCD Group

OCTOBER 7, 2014

By Maddie Grant via Social Fish There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization.

millennials 40

millennials Content Leadership Social Media 40

Association Adviser

JANUARY 17, 2018

Eight years ago, however, NBOA was a much smaller association of 700 members whose primary focus was a consulting service that served an average of 10 schools per year. The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles.

Team 69

Team Resources Education Revenue 69

GlowGlobally

SEPTEMBER 20, 2010

global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. « A Guide to the Association Market in China. Secrets to Market Share and Product Sales Growth » Sep. The Association World in China. GrowGlobally.org. Membership.

United States 60

United States Social Media Association Management Products 60

Association Adviser

JANUARY 17, 2018

Eight years ago, however, NBOA was a much smaller association of 700 members whose primary focus was a consulting service that served an average of 10 schools per year. The other 690 members saw NBOA through their magazine, annual meeting and webinars, but otherwise they received very little association support in their professional roles.

Team 61

Team Resources Education Revenue 61