Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. See the photo we chose for this blog header? We’ve put together four questions that will help you express your ideas in visual form in a way that catches your audience’s attention and pulls them into your content. What is this campaign or content about?

Content 153

Content Marketing Social Media Tips 153

Associations Now

JULY 3, 2013

Then it might be time to revisit your email marketing strategy. That and more in today’s Social Media Roundup: Trusted Sender. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Blue Sky eLearn

FEBRUARY 4, 2020

Email marketing software. Social media platforms. The idea is that all members— including those who are email-reliant, social media-reliant, or even devoted website visitors— receive updates about your association with plenty of time to act accordingly. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

OCTOBER 4, 2018

Feedly : Peruse Feedly for content inspiration and to keep up with what's going on, bringing your favorite sources together in one simple place. For when you need inspiration: Blogs and Podcasts : Everyone needs a bit of inspiration from the outside world to inspire their inner creative. What are other marketers up to?

Tools 233

Tools Marketing Social Media Software 233

Reid All About it

JUNE 30, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. 1 CAE credit. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Associations Now

JUNE 14, 2017

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. The Wild Apricot blog shares four ways to get board members involved. Rallying Cry.

Social Media 58

Social Media millennials Email Marketing Recruiting 58

Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Associations Now

FEBRUARY 26, 2014

Or are your audience members growing sick of seeing the same old stuff on their social feeds? In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. 5 Content Curation Mistakes B2B Marketers Are Making (good for associations too) via @marketing profs [link] #assnchat.

Social Media 40

Social Media Content millennials Email Marketing 40

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! The day is here!

How To 179

How To Social Media Price Discount 179

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

MemberClicks

FEBRUARY 9, 2023

5 Association Marketing Software Tools You’ll Need Now that you understand the advantages of creating a membership marketing plan, let’s examine some of the critical software you’ll need to build your strategy and execute on it. Use a scheduling tool like Buffer or Hootsuite to prepare your social posts ahead of time.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. To put it another way, social media may not be the end of the conversation, but the beginning.

Social Media 114

Social Media Email Marketing Strategy Marketing 114

Fonteva

MARCH 22, 2023

Your association’s marketing strategy likely includes a handful of channels that you use to share your offerings and engage with current and potential members—social media, email marketing, events, webinars, and virtual events , SEO, maybe some ads, and…a website. Connect your social media profiles to your site.

Strategy 52

Strategy Marketing Social Media Directory 52

Freestone

MARCH 4, 2024

An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Read our blog for helpful tips!

Strategy 52

Strategy Marketing How To LMS 52

Associations Now

APRIL 28, 2020

“Simply put, Google appears to be focused on surfacing content from the most trustworthy, expert organizations that specifically focus on global health issues particularly during a time of crisis,” Path Interactive Director of SEO Lily Ray wrote last month. COVID-19 content is doing well right now in search engines.

Cleveland 126

Cleveland New York Cost Email Marketing 126

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #2: Let Association Members Choose Email Frequency.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

FEBRUARY 15, 2019

You get relevant, fresh content and the member gets exposure to their target audiences. Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online.

Social Media 170

Social Media DC System Technology 170

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

AUGUST 19, 2016

In the meantime, we’re back in business with lots of good online content to absorb this week. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

MAY 21, 2021

If you’re a home cook, check out the weekly (or sometimes fortnightly) In The Kitchen posts on my Grabbing the Gusto blog. I tweak this recipe according to what’s on hand, but described the usual sort-of recipe earlier this year on my other blog. 5 Secrets of Email Marketing Geniuses. Tue 5/25 at 11 a.m. – Host: AirMeet.

San Jose 369

San Jose Email Marketing Tools millennials 369

WBT Systems

JUNE 26, 2017

They’ll have the opportunity to see what it’s like to be an active member of your community—and you’ll have the opportunity to add them to your email marketing list. Before you develop challenge content, be absolutely clear on the purpose of the challenge. Design the challenge content. Planning your learning challenge.

Member Engagement 161

Member Engagement LMS Discount Education 161

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. Customizing content and learning paths based on preferences keeps engagement high.

How To 36

How To Social Media Content Price 36

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. The list is long but includes competitive intelligence gathering and data analytics, collating information in different formats from content-heavy websites, session topic ideation, attendee engagement and personalization, and networking and matchmaking. 1 CAE credit. CAE credit.

Tools 195

Tools Education Newsletter Chicago 195

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. If you need to bring together several documents into one file, use a PDF merging tool.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This data can inform the creation of targeted content that resonates with your audience.

How To 36

How To Price Analysis Content 36

Disciple Media

JUNE 29, 2023

Regularly update your website with fresh, informative, and engaging content to keep visitors coming back for more. By delivering a user-friendly experience and valuable content, you’ll encourage visitors to explore your site further and increase the likelihood of conversion. You’ll thank yourself later.

Strategy 36

Strategy Social Media Review Content 36

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. One way to create quality email content is to focus on voice.

Content 40

Content Email Marketing United States Survey 40

MemberClicks

DECEMBER 19, 2023

A basic website typically includes public-facing information about your: Mission, vision, and values Organizational history Leadership staff or board members Ways people can get involved Services and programming Contact information to learn more A membership website includes this information, but also offers gated, members-only content and pages.

Directory 52

Directory Discount Software Tools 52

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Hatchbuck : Free trial of the company’s all-in-one sales and marketing platform. and Europe.

Resources 158

Resources Software Video Class 158

Disciple Media

DECEMBER 27, 2023

Members pay a recurring fee to access exclusive content, resources, and a community of individuals focused on personal and professional growth. Content updates In this model, members subscribe to receive regular content updates. Content library This approach offers access to a pre-existing library of content.

How To 36

How To Library FAQ Content 36

Disciple Media

AUGUST 23, 2023

Delve into your potential clients’ world through surveys, interviews, and social media analysis. Creating these personas will guide your content creation, marketing strategies, and overall approach, ensuring alignment with your target audience. Build a content strategy Content is king.

Price 36

Price Social Media Revenue Tools 36

Higher Logic

FEBRUARY 7, 2019

Pay consistent attention to terms customers are using when communicating via online communities, social media platforms, industry publications, or even customer/prospect/competitor websites. Email Marketing vs. Marketing Automation [Explained]. Video Content Marketing. Conducting surveys.

Marketing 149

Marketing Video Resources Content 149