EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. What is a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

FEBRUARY 12, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Host: Event Manager Blog. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

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Revenue North Carolina Industry Technology 370

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Let them make that choice.

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Tips Email Marketing Newsletter Communications 166

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Uncover the behavior of people who spend the most money at your association.

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Analysis eBook Software Report 142

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too!

Communications 287

Communications Tips Content Tools 287

Reid All About it

OCTOBER 5, 2018

He describes his experience over at the DelCor blog along with the reasons we might be seeing this technology more often at offices and events near you. Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. Okay, was a robot. MindBodyGreen ). The Balance ). 1 CAE credit.

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DC Washington Tools Certificate 170

Associations Now

OCTOBER 2, 2018

Four questions to ask to develop the strategies that will get you there. As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? “The Also: Onboarding new members. Do they join a community?

Email Marketing 77

Email Marketing Project Price Committee 77

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Let’s get started.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon.

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DC Washington America eBook 150

Reid All About it

JULY 21, 2017

If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Wed 7/26 at 2 p.m. More info/register. 1 CAE credit.

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Las Vegas DC Mooc Nevada 231

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). Off-topic: Check out my Grabbing the Gusto blog for posts about the recipes I’ve made recently or plan to make soon. What do you need to know about the technology and tools that support data analytics strategy in your organization? 1 CAE credit.

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DC Las Vegas Washington Review 170

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. 2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation.

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Raleigh Chicago DC Washington 150

Reid All About it

DECEMBER 9, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Moderator: Heather Story, consultant, Volunteer Strategies. Membership Monday: Student/Young Professional Recruitment and Engagement.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

OCTOBER 28, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. Learn how to segment volunteer opportunities into identified markets.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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DC Washington Tools Education 150

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Unleash the Power of Market Testing in your Membership Recruitment.

Social Media 40

Social Media Marketing Price Survey 40

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 21, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Speakers: Amanda Simons, Principal, Sustainability Consultant, Honeycomb Strategies. Wow, what a tasty time-saving sauce in a jar. 1 CMP credit.

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Email Address: Subscribe.

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Arlington Revenue Content Team 39

Aptify

DECEMBER 6, 2017

Your website, blog, and content must be optimized for Google search so members and prospects turn to you first for information. When your website and blog answer your audience’s questions and keep them informed , both Google and your audience benefit. Convert visitors to customers and members with an inbound marketing strategy.

Marketing 56

Marketing Software Content Process 56

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

SCD Group

FEBRUARY 18, 2014

Rather than focusing on how many emails we should send members or how members should handle “information overload,” let’s look at how we can improve the effectiveness of our email marketing. For more information on this topic, Brian Clark of Copyblogger offers a free ebook on email marketing. #4

Email Marketing 40

Email Marketing eBook Communications Video 40

Reid All About it

JULY 14, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. . 1 CAE credit. 1 CMP credit.

Education 39

Education Price Tools Technology 39

Reid All About it

MAY 20, 2022

I double the recipe so we can enjoy it more than one night and I can have it for a few lunches too—my usual Sunday strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. CAE credits.

Arlington 41

Arlington Project DC Technology 41

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Email of the Month: Meet Minneapolis. See how AAAE uses timely and relevant email to increase event registrations by 35% and 20K.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. From creating processes for handling your association’s most valuable asset (your data) to delegating tasks to maintain an organized strategy, this guide covers it all. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Member communications.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. A blog post and success story from Aptify explain how NJCPA developed this data superpower. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

NOVEMBER 9, 2018

The weekly list of free educational events and resources for the association community… If you use Creative Commons photos from Flickr for your blog, keep an eye on this developing story from Ernie Smith at Associations Now. It’s not too late to implement some of the advice provided by Fíonta on their blog. 1 CAE credit.

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Chicago DC Washington Software 174

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Find out how geotargeting works, how to develop a strategy, and how to pitch the idea to your organization’s leadership team. 1 CAE credit.

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Content Chicago Marketing DC 150

MemberClicks

NOVEMBER 22, 2022

It streamlines how you connect with your members, makes your staff’s lives a million times simpler, and optimizes your membership strategy for growth. Stay in touch with email marketing automation Collect dues for paid memberships. Nonprofit membership software is the superhero of nonprofit operations and membership management.

Software 52

Software Membership Management Price Directory 52

Reid All About it

SEPTEMBER 9, 2022

But if you do, Christine Saunders of Halymre writes on the Event Garde blog about the dos and don’ts of coming up with a better value proposition. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe.

Education 41

Education Project LMS Technology 41

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Preview a recent blog post.

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Newsletter Tips eBook Content 52