Remove perfect-audience
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Engagement Lessons from the Pandemic

Spark Consulting

We covered a wide range of topics, a few of which I think others would benefit from thinking about, so I’ll be doing a few related blog posts. We were willing to try things that might not be 100% perfect, and nobody freaked out. Your members and other audiences are real people, too. Well, guess what?

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2: Strategic Planning v. Strategic Thinking

Spark Consulting

We’re almost at the end of the revisiting of the top ten all-time Spark blog posts in honor of Spark’s tenth anniversary! And the world doesn’t end if the original thing isn’t perfect, or if we do have a make a small – or big – change in the next round. Coming in at the #2 spot: Strategic Planning v.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Usability testing is the latest version of that phenomenon—and it’s a good thing to learn about over on the Fionta blog since it solves lots of problems and increases the value of your technology investments. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hybrid advocacy.

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Association Brain Food Weekly: 5.7.21

Reid All About it

Virtual audience. They want to make their shows accessible to those who can’t attend in-person and expand their potential audience (and donor base). Meaning is relevance as defined by your target audience. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Marketing must-haves.

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How to Make Analytics a Priority – Finally!

Association Analytics

But remember not to get bogged down in too much perfection and let it keep you from getting started. Check out our blog on overcoming your fear of dirty data. Read our blog on Creating a Data Culture for Your Association. Paint a picture that your audience will recognize themselves in. Remember, this is a long game.

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Association Brain Food: 9.15.23

Reid All About it

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Find out if audiences can distinguish between AI and human input and whether using AI actually saves time or adds to the workload.

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10 Tips for Live Streaming Your Event

Old ClayBurn Association Management

Whether it's a company meeting, training seminar, or product launch, live streaming can help you reach a larger audience and create a more engaging experience for participants. In today's digital age, more and more organizations are streaming events to allow a global audience to participate in real-time.

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