.orgSource

JUNE 5, 2023

An expert on branding startups, executive leadership, governance, and more, Allison has deep roots in the association community. In addition to her 9-year-plus tenure at Zonta, Allison is a former president of the American Marketing Association. She’s also the author of two books, “Building Your Brand” and “Connect to Influence.” “The

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JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too. 1 CAE credit.

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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

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MatrixG

MAY 1, 2024

For a change, Leah Monica, Director of Marketing at Matrix Group, interviewed me about my personal journey and the journey of Matrix Group. My leadership team has made a commitment to try and see everyone on the team this year! He shared with me that he makes every employee read this book. Be safe, be well.

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

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JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Learn how to establish valuable and mutually beneficial relationships with corporate partners.

Chicago 205

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.orgSource

APRIL 8, 2024

We call that type of change innovation. His take on leadership, business, associations, and the future is always fascinating. But it would have been inspiring to belong to a group of like-minded innovators. I asked Greg what strategies he recommends for a market where there is so much competition for people’s time and attention.

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Inclusive leadership. He suggests ten steps nonprofits can take to make space for black male leadership.

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. The Most Innovative Campaigns in Digital Advocacy.

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FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Arianna Rebolini, BuzzFeed Books ). Membership recruitment. Quick hits. Host: ASAE.

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Career Book Open Discussion. . Career Book Open Discussion. We will discuss the book Promote Yourself: The New Rules for Career Success , by Dan Schawbel. The Innovation Imperative. Fri 6/4 at 12 p.m.

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AUGUST 18, 2023

James Young at Product Community describes three fictitious associations on different tracks for the future —one’s traditional, one’s striving and one’s innovative. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Which is yours?

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.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. Those talks with association CEOs and executives who head businesses that service the association industry formed the basis for two books. The minimum viable product (MVP) is a friend to innovation. Incremental innovation is smart.

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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.orgCommunity

MAY 15, 2019

Associations can’t fulfill their missions without innovation. Innovation helps organizations create and improve processes, products, services, and experiences for their members, customers, staff, and audiences. 10 elements of the innovation mindset to nurture at your association. #1: 1: Creative curiosity. 1: Creative curiosity.

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NOVEMBER 29, 2019

West Virginia inmates will be charged by the minute to read e-books on tablets. Learn about innovative technology and use this information to develop a point of view on which trends will be the most applicable to enhancing your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent.

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JANUARY 24, 2020

Attention trumps creativity and innovation. In this one, they explain how to help struggling chapter leaders and prevent leadership crises from happening in the first place. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. That’s the problem with social media today.

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.orgSource

SEPTEMBER 19, 2023

Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. Solutions Day is the perfect antidote to leadership fatigue. Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets.

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Jamie Notter

SEPTEMBER 30, 2014

If you want a thriving organization you need to innovate. If you want to innovate you have to have a culture that supports it. In a recent discussion on ASAE’s online community Collaborate contributors talked about association innovation, and, interestingly, much of the conversation revolved around organizational culture.

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

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FEBRUARY 26, 2021

They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. Your organization’s strategy must offer “an inspirational, robust, and innovative pathway to a better future.”. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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MAY 28, 2021

Collaborative innovation. Greg Satell says great innovators cultivate long-standing relationships with trusted thought partners. Because innovation is a highly social activity, collaboration is increasingly becoming a competitive advantage. Presenter: Yoram Solomon, Author, The Book of Trust. Event Tech Innovation Summit.

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.orgSource

OCTOBER 31, 2023

We wrote two books on Association 4.0 Leadership, or how to navigate fast-moving digital markets and we’ll be sharing what we learned. Harriet’s going to explain how APA used convincing techniques to innovate and set trends in the planning industry. Sponsored by Multiview What’s all the hype about generative AI?

Chicago 110

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Book Club: The Art of Gathering. Discuss how Parker’s book helps us rethink parties, events, and even workplace meetings. Host: EventMobi. Presenters: Smriti Bansal, Head of Content, Braindate by e180. CAE credit.

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Career Coach Series: Shifting Leadership Style There’s not one leadership style that works for all contexts.

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JANUARY 28, 2022

For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program. Leadership development. Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review.

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NOVEMBER 24, 2023

Next gen marketing. Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. Is your Board ready for innovation? He says you can’t hope your way out of “these perilous and unforgiving situations.” Off-topic Practical philosophy.

Arlington 261

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Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. Charlene Li, author of the New York Times bestseller, Open Leadership, and Founder & CEO of Altimeter Group.

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NXUnite

DECEMBER 13, 2023

From providing innovative fundraising software to insightful consulting services, mission-driven companies play a direct role in nonprofits’ ability to achieve their missions. At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow.

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AUGUST 4, 2023

But when I read her book, Quiet , my entire striving life up to that point made sense. The Endocrine Society and Matchbox Virtual Media announced a joint venture to design and deliver online experiences that will drive innovation in the medical, healthcare and scientific industries. I wanted to push it into the hands of every parent.

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JANUARY 22, 2021

Do we have approval to book live conferences? Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? 8: Innovate. Guest: Paul Gannon, Thoughtcast Media Video Marketing. Host: ASAE Marketing Professionals Community.

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Judi Dench was on The Graham Norton Show last week to promote her new book about her life and work with Shakespeare.

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JANUARY 12, 2024

Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. More info/register (ASAE Marketing Professionals Community). Mentoring is one way organizations can successfully transition employees through this change. More info/register.

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Association Subculture

DECEMBER 15, 2011

Book Review - Humanize by Maddie Grant and Jamie Notter. This is a book review of Humanize - How People-Centric Organizations Succeed in a Social World. The Association Subculture Blog does not accept author pitches and only writes about books we dig.). Buy this book. Frankly, I consume a lot of books during the year.

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Association Subculture

SEPTEMBER 14, 2011

Innovation in Association Management. They cant beat the feeling of holding the book in your hand. The serendipity of finding the book you werent looking for. Then they removed THE BOOK from the equation and created the Kindle. Then they removed THE BOOK from the equation and created the Kindle. So Amazon adjusted.

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Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Leadership academy. Education licensing.

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