Associations Now

AUGUST 2, 2023

Discover Puerto Rico is the official destination marketing organization for Puerto Rico. Its vision is to become a transformational, results-oriented, and innovative organization, powering sustainable economic growth. The post Think Bold With Your Booking Strategy: An Event Planner’s POV appeared first on Associations Now.

Puerto Rico 52

Puerto Rico Strategy Innovation Marketing 52

Beth Kanter

MARCH 7, 2022

I’ve got some very exciting news, my new book, The Smart Nonprofit: Staying Human-Centered in an Automated World , co-authored with Allison Fine, launches on Wednesday, March 9th. You can purchase the book on Amazon! Allison Fine and I will be presenting at two FREE online book talks, please join us. Here are some messages.

Sample 64

Sample Review Social Media Innovation 64

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. This meeting is self-organized by the consultant community, not an official ASAE event (meaning an event organized by ASAE staff). Congratulations, Dean! Co-mentors. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. How is the organic channel performing compared to the previous year?

Organization 52

Organization Software Revenue Report 52

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Here’s some help for marketing more effectively to younger generations.

Revenue 256

Revenue Strategy Member Engagement United States 256

Aaron Wolowiec

MAY 5, 2015

With unprecedented access to vacation rentals through websites like airbnb and VRBO , as well as the availability of discount hotel stays through websites like Priceline and Orbitz , it’s no wonder organizations are having difficulty filling their group room blocks during in-person meetings, conventions and exhibitions.

Discount 100

Discount Social Media Marketing Survey 100

NXUnite

NOVEMBER 21, 2023

Nonprofit professionals are used to wearing many hats while working for their organization—from serving as event planners to social media managers to volunteer coordinators. Many posts may cover surface-level topics such as fundraising , but may not dive more deeply into actionable tips your organization can take today.

Resources 130

Resources Education Cost Conference 130

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Higher Logic

OCTOBER 2, 2018

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus. Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier. Customer Marketing and Community Go Hand-In-Hand.

Tools 191

Tools Marketing eBook Library 191

Association Success

JANUARY 14, 2019

On one hand this is great news because employers are seeing the value in funding professional development—but it also results in a deep and complex competitive market. Professionals have an ecology of continuing education options which is highly disruptive to any organization hoping to be a one-stop-shop or the premiere source of xyz.

Education 82

Education America Price Strategy 82

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Association Success

SEPTEMBER 17, 2019

If you’ve ever picked up a copy of one of Verne Harnish’s books, you know the Entrepreneur’s Organization founder puts serious stock in habit development. . And while you can look to his books for a step-by-step guide to the ones that’ll make your organization grow, there’s one habit that supersedes them all: Reading. .

Strategy 70

Strategy Industry Organization Marketing 70

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Oliver Burkeman ) Every self-help book boiled down to 11 simple rules. Event apps. You’d think every attendee would use your event app, but that’s not always the case. I treat my inbox like this too.

Metro 195

Metro Strategy Technology Marketing 195

KiKi L'Italien's Acronym Soup

MARCH 24, 2015

I''ve been reading an excellent book by Jamie Notter and Maddie Grant, When Millennials Take Over , that identifies four capacities for the future of business: Digital, Clear, Fluid, and Fast. The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. How is it not?

Organization 100

Organization millennials Social Media Technology 100

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Sherry Budziak at.orgSource describes how two associations’ partnerships with civic and governmental organizations acted as safety nets in times of crisis. Strategic partnerships. Value proposition. More info/register.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Learn how to establish valuable and mutually beneficial relationships with corporate partners.

Chicago 205

Chicago Newsletter Revenue Education 205

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Can you share case studies of similar organizations using this product? Book your personalized demo of EventMobi’s event management platform today! Some may be designed for specific industries or event formats.

Technology 264

Technology How To Case Study Price 264

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Join us for lunch to discuss concepts from the book with the author himself and connect with other AI enthusiasts. AI and event planning. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Association Adviser

APRIL 12, 2018

Moreover, while there are many ways to develop yourself professionally, such as joining an organization, taking a night class at the university, enrolling in a free online seminar or attending a conference, the method of professional development I’m recommending doesn’t require you to even leave the house: Read books. Don’t believe it.

Wisconsin 68

Wisconsin Idaho Milwaukee America 68

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Releasing a new book? Here are some ideas to get you started. First Name.

Marketing 197

Marketing Illinois Florida Content 197

Aaron Wolowiec

JANUARY 7, 2013

As a featured association management blogger on Alltop , I was recently given the opportunity to receive and review an advance copy of a new book written by Guy Kawasaki and Shawn Welch titled, APE: Author, Publisher, Entrepreneur—How to Publish a Book. But enough about them, what did I think of the book? It’s totally worth it.

eBook 100

eBook How To Sample Social Media 100

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Does your organization suffer with the ‘Elephant Syndrome,’ where no one knows the big picture? Pamela Bump, HubSpot ).

Arlington 359

Arlington Social Media Content DC 359

Reid All About it

JULY 2, 2021

It comes from a group of legal vendors who met late last year “to explore the current state of legal industry conferences and discuss ways they might partner with conference organizers to build a better experience for all.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

Technology 370

Technology Strategy System Education 370

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement.

LMS 361

LMS Revenue Tips America 361

Jamie Notter

FEBRUARY 9, 2015

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. An intelligent book that CEOs from every industry should read. The pre-order page on Amazon is now live!

millennials 70

millennials Case Study New York Technology 70

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Location: Denver CO.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. The corporate market is a growing profit center for them—and could be for your association too. He mentioned this cool member benefit: peer-to-peer learning networks for people in the same job role, for example, CEOs, CFOs, HR, marketing, etc.

Chicago 200

Chicago Newsletter Mooc Education 200

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Marketing 75

Marketing Revenue Analysis Cost 75

Associations Now

FEBRUARY 11, 2020

Why organizations should move away from standard promotional strategies. When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. “And

Marketing 75

Marketing Case Study Newsletter Content 75

Wild Apricot

AUGUST 17, 2011

Cause Marketing For Dummies is a great new book that's full of information and examples for organizations that want to take advantage of partnerships between companies and causes.( read more ).

Marketing 150

Marketing Examples Organization 150

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CAE credit. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Beth Kanter

DECEMBER 23, 2015

The holiday break is a great time to read books, both for work and just plan fun. Earlier this week, I read the recently published “ Mindful Social Marketing ” by colleague Janet Fouts. If you are doing social media for a nonprofit, this book is a must read. It is filled with great wisdom. Invest in your team.

Review 28

Review Marketing Social Media Strategy 28

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. You should also check out Sidecar’s online community dedicated to AI and Amith Nagarajan’s (Blue Cypress/Sidecar) new book, Ascend: Unlocking the Power of AI for Associations —I’m reading it now. More info/register.

Project 195

Project Tools Revenue Metro 195