Association Adviser

DECEMBER 29, 2017

Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about event changes coming in the industry that could impact how they plan meetings in the coming year. Photo credit: Steve Pate-Newberry. This article is reprinted courtesy of Smart Meetings.

Industry 60

Industry California Project Content 60

Association Adviser

DECEMBER 29, 2017

Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about event changes coming in the industry that could impact how they plan meetings in the coming year. Photo credit: Steve Pate-Newberry. This article is reprinted courtesy of Smart Meetings.

Industry 60

Industry California Project Content 60

Association Adviser

DECEMBER 29, 2017

Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about event changes coming in the industry that could impact how they plan meetings in the coming year. Photo credit: Steve Pate-Newberry. This article is reprinted courtesy of Smart Meetings.

Industry 60

Industry California Project Content 60

Ungrated

OCTOBER 26, 2023

The future of the industry depends on hiring young professionals —soon. According to the Foundation for Community Association Research ’s 2021 report, Attracting Talent to the Community Association Management Industry , more than 26% of the nation’s housing stock is part of a community association. Job candidates are not.

Recruiting 93

Recruiting Recruitment Florida California 93

Associations Now

APRIL 16, 2024

In big, diverse states like California, Texas, and and Florida, the local politics can be very different from state politics, and CVBs are looking to communicate and explain that to meeting planners.”

Report 59

Report millennials United States Texas 59

Associations Now

AUGUST 5, 2013

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. In Salinas, California, the Agriculture and Land-Based Training Association (ALBA) teaches minority, low-income farm workers about the business aspects of farming and helps them start their own farms.

California 40

California San Francisco Price Revenue 40

Reid All About it

DECEMBER 1, 2023

Watkins, CAE, Senior Vice President, Member & Component Services, American Institute of Architects Benita Queen-Stocks (moderator), Director of Membership and Programs, Northern Virginia chapter, National Association for Industrial and Office Parks *All events are online at Eastern Standard Time unless otherwise noted. Mon 12/4 at 8 a.m.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

FEBRUARY 7, 2020

In many industries, it’s reached a crisis point. WBT Systems suggests associations investigate whether the professionals in their industry are dealing with stress, anxiety, depression, and/or alcohol and drug misuse. A must-read for content marketers: how to create a strategic editorial calendar. JR Raphael, Fast Company ).

Chicago 243

Chicago Baltimore Education Content 243

Reid All About it

JULY 10, 2020

Cimatri is inviting associations to participate in their State of IT Security in the Association Industry survey. The only thing constant in our industry is change. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. IT security. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Fri 10/16 at 10 a.m.* – Breaking News: Reporting on Covid-19’s Impact on the Meetings Industry. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Tackling Multicultural Marketing Like a Pro. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

California 59

California Texas Florida New York 59

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Potomac Core

FEBRUARY 28, 2018

In industries ranging from Food to Consumer Products, Associations are regularly challenged with legislative and regulatory activities at the Federal, State, and local government levels. Associations will need ongoing connectivity with Board Leaders in strategic discussions about current and emerging Industry challenges.

California 132

California Analysis DC Products 132

Associations Now

SEPTEMBER 14, 2015

According to the latest report from the Solar Energy Industries Association, the industry is currently producing a record 20 gigawatts of energy. At the rate the solar energy industry is going, it could power numerous time machines at once. bumping the solar market’s total capacity above 20 gigawatts—enough to power 16.5

Industry 40

Industry North Carolina New Jersey Nevada 40

Associations Now

MARCH 7, 2014

cities and states are getting creative when it comes to how they market themselves. cities and states are getting creative when it comes to how they market themselves to attract new leisure and business travelers as well as meetings and conventions. More and more U.S. More and more U.S. ” Organize a YouTube Takeover. .

Chicago 40

Chicago Marketing Iowa California 40

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243

LMS Software Chicago Washington 243

Associations Now

APRIL 25, 2016

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.

North Carolina 40

North Carolina Marketing Charlotte Boston 40

WBT Systems

AUGUST 22, 2017

But, as economic and technological changes increase the demand for new skills and knowledge, colleges and universities see a market need and they want in. Cobb made that point five years ago, but, unfortunately, in many industries, associations are still missing from the conversation. Bootcamps have sprung up all over the country.

North Carolina 150

North Carolina New Hampshire Education Course 150

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 Also: AARP uses VR to promote social interaction. percent) had been the No.

Las Vegas 97

Las Vegas Email Marketing California Software 97

Associations Now

OCTOBER 19, 2018

The Plant Based Foods Association, which represents makers of foods with plant-derived proteins, is working closely with a California grocery store chain to promote products made by the association’s members. The campaign comes at a time of growth for the industry. The campaign puts vegetarian meals front and center.

California 80

California Education Products Industry 80

Associations Now

NOVEMBER 25, 2019

The California-based OC Restaurant Association will now run and manage the TacoTuesday.com domain, in an effort to promote the county’s culinary strengths—while freeing use of the term for everyone else. For a generally popular phrase, “Taco Tuesday” has stirred up a surprising amount of controversy.

San Diego 116

San Diego Los Angeles Wyoming New York 116

Associations Now

DECEMBER 19, 2018

CropLife America, an industry group focused on the use of pesticides in agriculture, has helped raise its message to a broader audience with the help of a goofy online video campaign starring a guy dressed as an annoying bug. A trade association’s marketing campaign about the need for pesticides in agriculture might do the trick.

California 79

California America Video Social Media 79

Associations Now

AUGUST 18, 2017

The Latino Food Industry Association comes at a time when the U.S. Hispanic population’s buying power is particularly strong and grocery stores targeting that market are becoming increasingly prominent. The Latino Food Industry Association , which officially launched last week, represents 17 percent of the U.S

California 73

California Industry Marketing Tools 73

Associations Now

APRIL 30, 2013

In an effort to keep pace with changing technology and business advancements, the Specialty Wine Retailers Association is widening its advocacy scope to include new industry issues. Currently, if a winery in California wants to sell to a retailer in New York, Wark said, it must by law go through a wholesaler or distributer.

District of Columbia 40

District of Columbia Industry Press Release United States 40

Associations Now

APRIL 13, 2015

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

Organization 40

Organization Marketing Colorado Proposal 40

Associations Now

APRIL 23, 2015

We may be past the era of foreclosures, but a new study from the National Association of Realtors found that one-in-four homeowners whose investments went belly up during the recession will be unlikely to re-enter the real estate market. The real estate market is in the midst of a big comeback. The good news? The majority of the 9.3

Marketing 40

Marketing Arizona Florida California 40

InternetAssociation

NOVEMBER 5, 2020

Head of Merchant Marketing at Groupon. In addition to giving our small businesses a lifeline, the e-commerce industry is making it easier than ever to bring additional resources and sources of income by starting their own businesses and online storefronts. The second panel featured: Mike Dabbs. Katharine Lister. John Walsh.

South Dakota 98

South Dakota CA America California 98

Associations Now

NOVEMBER 24, 2014

In the last few weeks, e-cigarette ordinances either went into effect or are advancing quickly in Santa Monica, California ; Baltimore ; Minneapolis ; Buffalo, New York ; and Hawaii. In a statement , Conley said the vaping industry and ACS “share the same goal—reducing and eliminating smoking.”

Industry 40

Industry Hawaii Minneapolis Wisconsin 40

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. However, there are takeaways from the holacracy that can help any organization become more nimble, innovative, and customer/employee-centric—all traits associated with digital transformation and success in digital markets.

California 100

California Innovation Team Strategy 100

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. So, he started throwing small industry festivals in his Los Angeles warehouse. I have a deep-rooted, organic friendship with the industry,” he said. It was this quote that brought it back to associations for me.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. Global convention bureaus can use content marketing to start that conversation with them.”.

Content 40

Content Marketing Press Release United States 40

InternetAssociation

OCTOBER 29, 2020

Martin brings more than two decades of strategic communications, government relations, and grassroots advocacy expertise to IA, having held leadership positions at several industry trade associations.

Team 52

Team Leadership Iowa Kansas 52

Associations Now

OCTOBER 22, 2019

While intended to target services such as Uber and Lyft, the added restrictions of California Assembly Bill 5 could create challenges for associations that rely on freelance help. If you rely on freelancers who are based in California—or if your organization is based in the state—you could run into some headaches in the coming months.

San Diego 40

San Diego California Social Media Project 40

HOA Strategies

JANUARY 16, 2024

Reason #2: Insurance is a Little Out of Control The past two years have been messy for the community association insurance industry. Florida saw four separate providers leave the state in a single year, and California was close behind.

Utah 52

Utah Price Miami Cost 52

Association Adviser

FEBRUARY 18, 2014

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. Association Adviser: Tell us a little about the pest control industry and the PCOC. That must be nice.

Leadership 60

Leadership California Social Media Recruiting 60