Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

FEBRUARY 7, 2020

In many industries, it’s reached a crisis point. WBT Systems suggests associations investigate whether the professionals in their industry are dealing with stress, anxiety, depression, and/or alcohol and drug misuse. A must-read for content marketers: how to create a strategic editorial calendar. JR Raphael, Fast Company ).

Chicago 243

Chicago Baltimore Education Content 243

Potomac Core

FEBRUARY 28, 2018

Associations who customize their advocacy strategies will remain relevant. In industries ranging from Food to Consumer Products, Associations are regularly challenged with legislative and regulatory activities at the Federal, State, and local government levels. Those who don’t will falter. NATIONAL MARINE MANUFACTURERS ASSOCIATION .

California 132

California Analysis DC Products 132

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Reid All About it

MARCH 5, 2021

Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Achieve

MARCH 4, 2022

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant.

California 59

California Texas Florida New York 59

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Most groups have invested in improved systems and platforms, and some have adjusted their strategy to maximize the new equipment. These are telltale signs: Your strategy has changed. Know the Signs. Understand the Options.

California 100

California Innovation Team Strategy 100

Associations Now

APRIL 25, 2016

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.

North Carolina 40

North Carolina Marketing Charlotte Boston 40

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. Tue 3/12 at 1 p.m. More info/register.

LMS 170

LMS Price DC Washington 170

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. According to Forbes , a report by the email marketing software provider Campaign Monitor revealed that nonprofit email open rates rose by almost 5 percent in 2019, jumping to 25.2 Also: AARP uses VR to promote social interaction. percent) had been the No.

Las Vegas 79

Las Vegas Email Marketing California Software 79

Reid All About it

MARCH 31, 2017

I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. Subscribe and geek out!

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 150

San Jose millennials Revenue Content 150

Associations Now

SEPTEMBER 26, 2014

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. content marketing—not sales. content marketing—not sales. It involves two parts: creation and distribution.

Content 40

Content Marketing Press Release United States 40

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. Membership Marketing Blog. Visit Us at These Important Industry Events. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Bill Rosenthal.

Directory 60

Directory California Social Media Newsletter 60

Reid All About it

MAY 1, 2020

America’s artisan cheese industry is struggling to survive without restaurants. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Monetizing Virtual Events: Building Sponsorship Strategies.

North Carolina 273

North Carolina Revenue Strategy Education 273

Associations Now

AUGUST 2, 2013

Associations in the mortgage and real estate industries strongly and vocally oppose Richmond, California’s idea to use eminent domain to seize properties with underwater mortgages. Those reports might seem foreign in parts of the country where the housing market has been slower to recover. The opposition.

Las Vegas 40

Las Vegas California Seattle New York 40

Association Adviser

FEBRUARY 18, 2014

The Executive (California Society of Association Executives). Visit Us at These Important Industry Events. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Maggie McGary. Mizz Information.

Georgia 60

Georgia Directory California Newsletter 60

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. The skills gap is a serious concern for employers in many industries. Marketing oneself is important. Presenters: Emily Longvall, Manager, Industry Research and Education, Biotechnology Innovation Organization (BIO).

Price 43

Price Technology Strategy Software 43

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Non-renewing members.

Technology 39

Technology Course Marketing Education 39

Associations Now

JULY 2, 2015

The Toy Industry Association recently launched a new initiative touting the benefits of play outside of fun and games. The Toy Industry Association wants kids to play more. The California Milk Processor Board used a similar tactic with its iconic Got Milk? Please share in the comments.

California 40

California Video Industry Marketing 40

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Association Adviser

FEBRUARY 26, 2018

Recognizing a need to increase my income in the face of starting a family, I gravitated into technology and the for-profit world by working for RadioShack during its early days in the computer industry selling to educational institutions. The client was looking for someone to run their publishing business in southern California.

Boston 61

Boston California Iowa New Jersey 61

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. On the other hand, AGC has just two chapters in California.

America 61

America Team Puerto Rico Discount 61

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week.

North Carolina 74

North Carolina Content Montana Social Media 74

SCD Group

JANUARY 28, 2013

If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. How Nonprofits Can Sidestep Content Marketing Pitfalls By Clare Mcdermott via Content Marketing Institute This is a really great article for associations and nonprofits. Guess what, it doesn’t!

New Hampshire 40

New Hampshire California Social Media Content 40

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

SCD Group

JANUARY 20, 2013

And, Materials Handling Industry unveiled its new name and logo this month too! How will the market respond to those changes? Or, will they find fates similar to that of University of California and the Gap and their attempts to change images? American Airlines and Michelle Obama sported new looks last Friday.

St. Louis 40

St. Louis California Video Process 40

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

St. Louis 30

St. Louis DC California Washington 30

Reid All About it

OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S. Host: Engage.

Review 85

Review Education Tips Technology 85

Associations Now

JANUARY 29, 2015

With the dairy industry facing higher levels of skepticism against its key product in recent years, the Milk Processor Education Program is switching tactics by focusing on a transparent approach that isn’t afraid to take on the rice milk in your pantry. ” MilkPEP’s Marketing Manager Victor Zaborsky agreed.

Wisconsin 40

Wisconsin California Social Media Education 40

Reid All About it

AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?

Chicago 34

Chicago DC Analysis Content 34

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Associations Now

SEPTEMBER 26, 2014

I am excited about the potential of this voluntary commitment by the beverage industry. The companies will pledge to use their joint marketing and distributing clout to offer access to smaller portions and lower-calorie soda options in stores and vending machines, among other points of sale. Neely said in a statement.

San Francisco 40

San Francisco New York City New York California 40

Reid All About it

OCTOBER 15, 2010

TED’s annual conferences in California and Oxford UK are described as “riveting talks by remarkable people” and “ideas worth spreading.” Non-profits using revenue-generating programs and other business strategies to achieve their missions. B corps as a marketing opportunity: Employees are seeking meaning in their work.

Raleigh 150

Raleigh California Class Detroit 150