Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). More info/register.

LMS 243

LMS Software Chicago Washington 243

Associations Now

AUGUST 5, 2013

An organic farming association in Northern California trains immigrant field workers how to manage their own farms. In Salinas, California, the Agriculture and Land-Based Training Association (ALBA) teaches minority, low-income farm workers about the business aspects of farming and helps them start their own farms.

California 40

California San Francisco Price Revenue 40

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 188

San Jose millennials Revenue Content 188

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Use marketing and email software that adds opt-out links to emails and will automatically update your records to remove opted-out donors from your mailing lists.

California 59

California Texas Florida New York 59

Reid All About it

DECEMBER 2, 2016

Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc. Host: Grit Marketing. 1 CAE credit.

San Jose 150

San Jose millennials Revenue Content 150

Associations Now

APRIL 13, 2015

The association—which represents growers, shippers, processors, certifiers, farmers’ associations, distributors, importers, exporters, retailers, and others in the organic industry—wants to implement a “check-off,” a program that would pool funds from organic producers to put toward market research and advertising for the whole industry.

Organization 40

Organization Marketing Colorado Proposal 40

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. America’s artisan cheese industry is struggling to survive without restaurants. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. 1 CMP credit.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. That meeting generates healthy revenue over expenses. The association now sees solid revenue in excess of expenses for those conferences.

San Antonio 60

San Antonio Products Conference Connecticut 60

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. Tue 3/12 at 1 p.m. More info/register.

LMS 170

LMS Price DC Washington 170

Association Adviser

NOVEMBER 14, 2013

Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. Visit Us at These Important Industry Events. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Bill Rosenthal. Tony Rossell.

Directory 60

Directory California Social Media Newsletter 60

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. So, he started throwing small industry festivals in his Los Angeles warehouse. I have a deep-rooted, organic friendship with the industry,” he said. It was this quote that brought it back to associations for me.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Association Adviser

JUNE 5, 2017

His background in tech companies and startups has given him a for-profit mindset that he has successfully applied to AGC’s revenue activities, and he is quick to credit his AGC team for the growth in revenue, membership and awareness of the importance of construction AGC has enjoyed during his nine years with the association.

America 61

America Team Puerto Rico Discount 61

Associations Now

MAY 7, 2015

And it shows at a pure revenue level: The wholesale value of tea sold in America was under $2 billion in 1990, but that figure soared to more than $10 billion last year, according to the Tea Association of the USA. “We still believe that the market is going to hit $15 billion in the next two to three years.”

Oakland 40

Oakland Industry America millennials 40

Association Adviser

FEBRUARY 18, 2014

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. Association Adviser: Tell us a little about the pest control industry and the PCOC. That must be nice.

Leadership 60

Leadership California Social Media Recruiting 60

Reid All About it

MARCH 5, 2021

The industry leaders are the individuals who have the skills to bring together a diverse group of participants to create a productive community, all while achieving stakeholder goals. ExpoChat is a Twitter-based conversation on topics related to the trade show industry. Alyssa Peltier, Cvent. Wed 3/10 at 1 p.m. – #ExpoChat on Twitter.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MARCH 31, 2017

I enjoyed the first episode about associations that manage to publish content rapidly in response to industry events or news. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. Subscribe and geek out!

Raleigh 150

Raleigh DC Washington Charlotte 150

Association Adviser

FEBRUARY 18, 2014

The Executive (California Society of Association Executives). Visit Us at These Important Industry Events. ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Maggie McGary. Mizz Information.

Georgia 60

Georgia Directory California Newsletter 60

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. That way they have options.

San Francisco 68

San Francisco California Committee Revenue 68

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Associations Now

AUGUST 19, 2013

Hard drive manufacturers’ 2012 revenues topped the gross domestic product of Kenya. And as the industry evolves even further, a new association is hoping to keep one piece of the storage puzzle in the public eye. The group underlined this claim with a presentation about the growth of SSHD market in coming years.

California 40

California FAQ Products Technology 40

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. She’ll be joined by community professionals, industry experts, and global thought leaders to explore a different topic each week. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. The skills gap is a serious concern for employers in many industries. Marketing oneself is important. Presenters: Emily Longvall, Manager, Industry Research and Education, Biotechnology Innovation Organization (BIO).

Price 43

Price Technology Strategy Software 43

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

St. Louis 30

St. Louis DC California Washington 30

Reid All About it

MARCH 13, 2020

WBT Systems suggests offering adulting programs to help young professionals in your industry survive and thrive in their careers. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Corey McCarthy, Chief Marketing Officer, Socio.

DC 44

DC Washington Revenue Communications 44

Reid All About it

OCTOBER 15, 2010

TED’s annual conferences in California and Oxford UK are described as “riveting talks by remarkable people” and “ideas worth spreading.” Non-profits using revenue-generating programs and other business strategies to achieve their missions. B corps as a marketing opportunity: Employees are seeking meaning in their work.

Raleigh 150

Raleigh California Class Detroit 150

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Course Marketing Education 39

Association Adviser

JULY 15, 2014

Our research shows that “lobbying/advocacy efforts” is now the single most important topic to association leaders and their members—ahead of “best practices,” “industry news” and even “careers.” ” But, the two terms should not be used interchangeably. ” More than half (52.1

South Dakota 60

South Dakota North Dakota Minnesota Texas 60

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Relevance is what drives both dues and non-dues revenue.” Hank Berkowitz, Editor-in-Chief.

New York City 60

New York City New York California Video 60

Associations Now

APRIL 10, 2013

Specifically, in regard to the coming revolution in education as an industry and as a societal challenge. His response: “The problem is the job market. … The job market is changing yet again from commodity-based capital to intellectual-based capital, and that requires more education. … “Focus on their skills.

Education 40

Education Rhode Island Mooc Course 40

Association Law

JULY 15, 2010

Certification programs frequently provide compelling membership value, and enviable revenue streams. The credentialing program may end up being the defacto standard for the industry or profession. Sacramento, California, United States. I am an association industry lawyer and management consultant. What are the issues?

Certificate 40

Certificate CA United States Sacramento 40

Associations Now

FEBRUARY 11, 2015

It has positively impacted their experiences with membership, revenue, and giving. In an experiment conducted by researchers at University of California Berkeley in 2010 , roller coaster riders at an amusement park were offered a PWYW option to buy a photo of themselves from their ride. But I definitely remember hearing about it.

Price 40

Price New York Massachusetts Revenue 40

AssociationChat

JUNE 28, 2020

billion users worldwide, across 12 different industry verticals. We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. Rising rates?

United States 59

United States New York Conference Seattle 59

Association Law

JANUARY 4, 2010

Associate member dues revenues, provided the associate member category has a genuine purpose other than producing income. Revenues from the rental or licensing of membership mailing lists. Insurance program revenues, other than royalties. Trade shows and conventions carried on as part of the association’s exempt purpose.

Guidelines 40

Guidelines Organization CA United States 40

AssociationChat

APRIL 15, 2020

billion users worldwide, across 12 different industry verticals. We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. The financial markets are a bellwether, at least. Rising rates?

United States 52

United States New York Conference Seattle 52

AvidXchange: Association Management

JANUARY 16, 2023

Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technology and the importance of clear communication as a leader. What’s next for the industry? And the community association industry has seen so much of it. Super excited.

Strategy 130

Strategy Association Management Innovation Price 130