Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

.orgSource

DECEMBER 12, 2022

That steep trajectory isn’t a good fit with the speed of innovation required to navigate digital markets. Investments in recruitment are not paying long-term dividends. In my experience, the latter is the more common scenario. By the time a new direction is approved, the plan may already be out of date. New hires don’t engage.

California 100

California Innovation Team Strategy 100

Reid All About it

MARCH 8, 2019

Billhighway suggests how you can help your chapters with member recruitment by sharing your digital and technical expertise and resources. MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent.

LMS 170

LMS Price DC Washington 170

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. What should you do to recruit more members, increase your renewal rates, and grow your membership?

Video 195

Video Technology Content Strategy 195

Association Adviser

FEBRUARY 18, 2014

This month’s Corner Office spotlight shines on Martyn Hopper, executive vice president and CEO of the 1,600 member Pest Control Operators of California (PCOC), one of the nation’s largest regional pest control associations. Working for Arnold Schwarzenegger, I learned you have to be a great listener and recruiter of talent.

Leadership 60

Leadership California Social Media Recruiting 60

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Reid All About it

MARCH 5, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Director of Client and Market Success, ?rasa.io. (must join Fridays@4 first, it’s free). Host: Fridays@4. Mon 3/8 at 11 a.m. –

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

FEBRUARY 26, 2018

Recruited by one of my customers, I was lured into the publishing industry to work on college textbooks for computer science and management information systems. After working at ASQ for three years, I received a phone call from a recruiter who had an opportunity that fit my visionary approach to publishing.

Boston 62

Boston California Iowa New Jersey 62

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

California 40

California Social Media Cost Recruiting 40

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. On the other hand, AGC has just two chapters in California.

America 61

America Team Puerto Rico Discount 61

Association Adviser

DECEMBER 20, 2017

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. About The Author.

North Carolina 60

North Carolina Georgia Virginia America 60

Association Adviser

DECEMBER 20, 2017

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America. About The Author.

North Carolina 60

North Carolina Georgia Virginia America 60

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Marketing Course Education 39

Association Adviser

SEPTEMBER 21, 2016

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. So, what’s the ideal board size? Develop attention-grabbing messages. Open new doors and relationships.

New York City 60

New York City Ohio New York California 60

Association Navigator

APRIL 12, 2013

On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. Association jobs are found in every state, but they are primarily clustered in California, New York, Illinois, Florida, and Pennsylvania and of course, Washington, D.C.

Alabama 100

Alabama Handbook Washington Pennsylvania 100

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief. Carol Khoury, NYSSA. Alex DeBarr, Naylor.

New York City 60

New York City New York California Video 60

Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In A California Nurse Mentor Project study found that mentoring reduced RN attrition, saving hospitals between $1.4

millennials 60

millennials Arizona Communications Atlanta 60

Reid All About it

SEPTEMBER 6, 2019

. – Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Technology for Recruiting Volunteers. The California Consumer Privacy Act & Its Impact on Associations. More info/register.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Tackling Multicultural Marketing Like a Pro. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Associations Now

FEBRUARY 11, 2015

In an experiment conducted by researchers at University of California Berkeley in 2010 , roller coaster riders at an amusement park were offered a PWYW option to buy a photo of themselves from their ride. How would it change how your association recruits and serves members? PWYW turns all of that on its head.

Price 40

Price New York Massachusetts Revenue 40

Reid All About it

DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 150

San Jose millennials Revenue Content 150

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

Association Management 130

Association Management Charlotte Report Technology 130

AvidXchange: Association Management

JANUARY 16, 2023

I did spend the first 15 years of my career right out of the University of California as a community association manager. You know, you grew up in California, went to school in Irvine. At the time, it was the late eighties, they were heavily recruiting women to be in federal law enforcement. So, I spent 15 years in that seat.

Strategy 130

Strategy Association Management Innovation Price 130

Reid All About it

MAY 1, 2020

Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. More info/register. Host: FiscalNote. Doug Pinkham, President, Public Affairs Council.

North Carolina 273

North Carolina Revenue Strategy Education 273

AssociationChat

APRIL 5, 2022

California was one of the first that they’re becoming very popular, lots of which are based on the European GDPR. You know, legal will have an input, it will have an input, sales, marketing, all have a component to this HR, and it’s pulling all that together. Penny Heyes 13:37. That was introduced a few years ago. Penny Heyes 16:18.

Process 59

Process Course Team Organization 59

Association Adviser

JANUARY 21, 2014

But, he did teach me three valuable lessons about learning about your customers: (a) You can never know too much about your customers or target market; (b) You don’t get if you don’t ask and (c) Ask for forgiveness, not for permission. It’s also a great member benefit and new member recruiting tool. Be careful what you wish for.

Survey 60

Survey Analysis Oakland Innovation 60

Associations Now

SEPTEMBER 12, 2013

you’ll do well to look in California; it’s the state with the most companies with successful executives. "Rocking the Case Study" on The Non-Profit #Marketing Blog [link]. These are the meat of your association endorsements and can guide your marketing and donor recruitment strategies. In the U.S.,

Social Media 40

Social Media Case Study California Recruiting 40

Association Subculture

NOVEMBER 2, 2009

California, in particular, is rife with employment related challenges. New employees are not office "ally" recruitment prospects. marketing. (2). The D-lister key to perpetual paycheck Nirvana is their Pepe-le-Pew like longevity. They are like barnacles on a ship. Some executives play internal politics. generations. (2).

Team 100

Team Leadership Maine United States 100

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. A must-read. Tue 4/4 at 12 p.m. –

Raleigh 150

Raleigh DC Washington Charlotte 150

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Michele Champion, California Association of Marriage and Family Therapists. Host: NXUnite by Nexus Marketing. Nicholas Strozza,VP of Marketing and Sales, Interpro.

Price 43

Price Technology Strategy Software 43

Association Adviser

MAY 20, 2014

Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed. ISAE’s Rosenberger predicted that the next big thing will be greater use of inbound marketing. According to Rosenberger, automated marketing software has been a big win for ISAE.

Technology 60

Technology How To Video Social Media 60