Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report. Hear about the findings from MGI’s 2021 Membership Marketing Benchmarking Report. Host: Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60

Revenue Georgia Price Newsletter 60

Reid All About it

JANUARY 10, 2020

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

Achieve

MARCH 4, 2022

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant.

California 59

California Texas Florida New York 59

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. More info/register. Host: Meetings Today.

LMS 170

LMS Price DC Washington 170

Delcor

FEBRUARY 7, 2022

They develop technology strategies that deliver the desired user experience to members, customers, and employees. To help the association achieve its goals, the CIO must be sure the IT department has the right stuff in its ‘bag’ to effectively manage the four pillars of The 501c IT Maturity Model™ : Technology management and strategy.

Project 105

Project Technology Strategy Process 105

Reid All About it

MARCH 5, 2021

Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Adviser

NOVEMBER 14, 2013

Developing a Successful Student Membership Strategy. Membership Marketing Blog. How to Keep Your Non-Dues Revenue Going. California Society of Association Executives Seasonal Spectacular. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Bill Rosenthal.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

FEBRUARY 18, 2014

The Executive (California Society of Association Executives). ASAE 2012 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Lyn Slater. How to Create a Pinterest Place Board for an Event. Maggie McGary.

Georgia 60

Georgia Directory California Newsletter 60

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

JUNE 5, 2017

His background in tech companies and startups has given him a for-profit mindset that he has successfully applied to AGC’s revenue activities, and he is quick to credit his AGC team for the growth in revenue, membership and awareness of the importance of construction AGC has enjoyed during his nine years with the association.

America 61

America Team Puerto Rico Discount 61

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Non-renewing members.

Technology 39

Technology Course Marketing Education 39

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( That’s what you should do, or the California Zephyr through the Sierra and Rockies. Presenters: Myllisa Patterson, Director of Marketing, CrowdCompass by Cvent.

St. Louis 30

St. Louis DC California Washington 30

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

DC 44

DC Washington Revenue Communications 44

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Green beans are all over the farmers market right now. Reed, FASAE, CMP, Chief Event Strategy Officer, American Society of Hematology.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” Many associations struggle to identify additional sources of revenue and content for their members. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy? Tue 9/10 at 2 p.m.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Jan Masaoka, Chief Executive Officer, California Association of Nonprofits.

North Carolina 273

North Carolina Revenue Strategy Education 273

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Relevance is what drives both dues and non-dues revenue.” Hank Berkowitz, Editor-in-Chief.

New York City 60

New York City New York California Video 60

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 188

San Jose millennials Revenue Content 188

Association Law

JANUARY 4, 2010

Associate member dues revenues, provided the associate member category has a genuine purpose other than producing income. Revenues from the rental or licensing of membership mailing lists. Insurance program revenues, other than royalties. UBIT Strategy. Calculation of the UBIT is sometimes exasperatingly complicated.

Guidelines 40

Guidelines Organization CA United States 40

Reid All About it

DECEMBER 2, 2016

Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Learn about website personalization: why it’s so important for associations today, how to create and implement a personalization strategy, and how to know when you’ve gone too far with personalization.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

OCTOBER 15, 2010

TED’s annual conferences in California and Oxford UK are described as “riveting talks by remarkable people” and “ideas worth spreading.” Non-profits using revenue-generating programs and other business strategies to achieve their missions. B corps as a marketing opportunity: Employees are seeking meaning in their work.

Raleigh 150

Raleigh California Class Detroit 150

AssociationChat

APRIL 5, 2022

California was one of the first that they’re becoming very popular, lots of which are based on the European GDPR. You know, legal will have an input, it will have an input, sales, marketing, all have a component to this HR, and it’s pulling all that together. Penny Heyes 13:37. That was introduced a few years ago. David Clarke 34:47.

Process 59

Process Course Team Organization 59

Association Adviser

JULY 15, 2014

Karen Conlon, president of the California Association of Community Managers (CACM) , said it’s because there’s a great deal of “misinformation—even fabricated information” presented to legislators that can easily turn into bad legislation. Top 10 Topics Most Important to Association Leaders.

South Dakota 60

South Dakota North Dakota Minnesota Texas 60

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Michele Champion, California Association of Marriage and Family Therapists. Associations Trends Talk: Growth-Focused Pricing Strategy. I’ll be back on Friday, August 5.

Price 43

Price Technology Strategy Software 43

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Tue 4/4 at 12 p.m. – CAE credits.

Raleigh 150

Raleigh DC Washington Charlotte 150

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

United States 52

United States New York Conference Seattle 52