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Email Marketing: 3 Ways To Drive Results

CMA Solutions

Welcome to email marketing. The average conversion rate is 1.22%, according to Barilliance , which is almost one sale for every 100 emails. billion emails will be sent and received today and every day this year. billion daily emails in 2025. How Can I Write Better Subject Lines for Emails?

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

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Association Brain Food: 4.12.24

Reid All About it

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 256
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Construction Industry Marketing: 11 Ways to Build a Better Brand

CMA Solutions

You can position your company as an industry authority by consistently sharing informative blog posts, case studies, videos and infographics about current industry trends and best construction techniques. Use Social Media Engagement Social media is a powerful tool for building brand awareness and customer engagement.

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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Though it’s a tad confusing, it’s no coincidence that these two key Higher Logic features both use the word “automation,” because it reminds us how closely and effectively the two tools can work together. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136
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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

If you’re automating your email marketing communications, you’re using AI. By building it into our tools, like marketing automation , for example. If you aren’t sure where to begin, ask your tech provider for deeper guidance on your tools. This comes from the idea that we’re collecting a lot of data (e.g.

Tips 156