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Why your association should understand the differences between AMS and CRM software

Nimble AMS

Customer relationship management (CRM) software is a data driven tool that streamlines your customer relationships. Predict which member benefits will increase membership and highlight those benefits in automated email marketing campaigns. What is customer relationship management ( CRM ) ? Increase efficiency.

Software 137
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Building Buy-In for an Online Community at Your Association

Higher Logic

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Where community fits in: Add new, high-traffic advertising space. Growing Non-Dues Revenue.

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Association Brain Food Weekly: 5.21.21

Reid All About it

At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Join us for an engaging discussion, interactive Q&A and useful tools to help give you the edge when pursuing your next promotion.

San Jose 369
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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. Location: Chicago IL. More info/register. to 2:45 p.m. 1 CAE credit.

Chicago 200
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Association Brain Food Weekly: 1.7.22

Reid All About it

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m. Kristin St.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). Email marketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” How else can your e-learning programs support membership marketing?

Survey 150