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Smart Social Media Strategies for Conferences

Associations Now

Developing engaging social media for events is all about connecting with your audience. The Project Management Institute developed a successful social media campaign for its recent conference by giving creative freedom to staff, embracing an informal approach, and providing opportunities for members to participate.

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Managing the Communications Plan for Your Association’s Virtual Event

Protech

By Heather Hughes, Marketing Communications Specialist. I n a moment of crisis, innovation accelerates. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. .

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The End of Expertise and How Associations Must Adapt

MatrixG

Here are a few statistics that we shared: 27% of Americans say they have not too much or no confidence in scientists to act in the public’s best interest ( Pew Research ) 39% of Americans, a record-high, say they don’t trust the media at all. Execs agreed on the importance of educating members about trust issues in their field.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. An expired offer is cousin to inaccurate data, and you should double check to make sure you’re timing your communications accurately to match up with any promos. But first….

Marketing 149
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Unpacking an Association’s Digital IT Bag

Delcor

In that way, current and prospective members are perusing your website, social media, app, online community, etc., In my experience working with various associations on staff and in a consulting role, I’ve found that digitally-innovative organizations don’t follow the traditional departmental model. Content strategy.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Innovative events. Our panel of experts will share real-world strategies and experiences designing diverse events, as reflected in the program, promotion, communication and even site selection. Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company. Who can argue with that? 1 CMP credit.

San Diego 195
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The Power & Importance of Great Online Community Management

Disciple Media

Celebrate their advocacy and express gratitude for their role in the community’s success. Innovative product development Your community can be an excellent source of ideas for product improvements and innovations. Innovation thrives in an engaged and collaborative community.