MemberClicks

MARCH 15, 2024

Consequently, as an association, you need some form of software to manage your member databases, facilitate customer relationships through customer communication and even to process payments. It is also the integration of internal communication and processes that directly impact customers or has to do with interactions with customers.

Software 52

Software System Association Management Communications 52

AMR Management Services

JUNE 4, 2012

How to Start an Association. Develop sound communications tools This can range from a printed or email newsletter to a simple website. This will get you through year one covering staff costs and marketing expenses. Here are some other resources: ASAE White Paper: Starting an Association. CONTRIBUTORS.

How To 64

How To Library Committee Kentucky 64

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

Organization 40

Organization Analysis Education Industry 40

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. social media, white papers, video, power points?

Marketing 28

Marketing Social Media Video Content 28

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

NOVEMBER 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The book includes 57 tips on how to better serve your customers. 13 Communicate! Communicate! Speaking Engagements.

Marketing 40

Marketing Price Survey Tips 40

Leading Learning

JULY 12, 2021

For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. About the Authors. Elizabeth Weaver Engel, M.A.,

Case Study 52

Case Study Technology millennials Strategy 52

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Social Media 40

Social Media Marketing Price Survey 40

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This “trend” isn’t confined to associations; I receive white papers and Webinar invitations on a weekly basis from tech and marketing companies about how to better measure social media.

millennials 60

millennials Social Media Price Review 60

Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment. Publications.

Marketing 40

Marketing Price Recruiting Recruitment 40

Associations Now

JUNE 30, 2014

The webinar is a valuable educational, communication, and promotional tool, but has the term “webinar” become an awkward one-size-fits-all title for any session your association holds online? And the American Marketing Association calls what other organizations would label webinars “webcasts.” Other Good Reads.

Virginia 40

Virginia Content Survey Video 40

Membership Marketing

MAY 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Value seems to be the top issue on many membership marketers’ agendas. Speaking Engagements. . May 26, 2010 8:51 PM. Tony Rossell.

Marketing 40

Marketing Survey Price Cost 40

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. She explains how async communication combats groupthink —what a bonus. Guest: Cynthia Lockrey, Lockrey Communications. Brain drain pains.

Tips 41

Tips Video Content Marketing 41

Membership Marketing

NOVEMBER 11, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Even if you are an experienced marketing pro, take a moment now to look at your membership program. Speaking Engagements. Tony Rossell.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

APRIL 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It’s clear that communication is shifting not only to other platforms, but to other devices. Speaking Engagements. The 2010 U.S.

Marketing 40

Marketing Price Survey Recruiting 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. That seems pretty straightforward, but what does it look like in practice?

Team 53

Team Recruiting Recruitment America 53

Membership Marketing

OCTOBER 10, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 25 Most Important Lessons in Membership Marketing. Here are the insights that your fellow membership marketing professionals shared.

Marketing 40

Marketing Survey Social Media Price 40

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Integrating Online Communications into Your Fundraising Campaign. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Membership Marketing

APRIL 9, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Marketers sometimes categorize products as either "push" or "pull." Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

AUGUST 10, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. What seemed to most positively impact renewals was adding additional communication channels. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 29, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., My Background.

Marketing 40

Marketing Price Survey Recruiting 40

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Use your LMS to facilitate outbound communications, making emails and notifications as personal as possible. Your LMS should make it easy to capture data and segment your learners.

Learning Management System 82

Learning Management System LMS Revenue System 82

AMR Management Services

MARCH 29, 2011

Here goes: Out of all the challenges and issues facing associations today, why did you pick content management/marketing as your key topic? That doesnt host a website, forum or online community? That doesnt communicate regularly with members, trying to keep them up-to-date on the latest industry trends or news? Newer Post.

Library 64

Library Newsletter Kentucky Content 64

The Hourglass Blog

JANUARY 16, 2011

The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident. Communication. For an introduction to this dialogue, go here. Association Management.

Innovation 40

Innovation millennials Leadership Process 40

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

The Hourglass Blog

MARCH 27, 2011

And where should I find inspiration for how to resolve this conundrum? With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." Communication. How to Tell if You Have a Bad Board. Baby Boomers.

Innovation 40

Innovation millennials Leadership Social Media 40

Membership Marketing

NOVEMBER 4, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Therefore, the initial goal is to get an opt-in from the visitor for future communications. Membership Marketing Benchmarking Report.

Social Media 40

Social Media System Price Survey 40

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. How to Have a Career Development Discussion with Your Boss. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation.

Chicago 195

Chicago Social Media Education Recruiting 195

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

Content 28

Content Social Media Marketing Review 28

Beth Kanter

JULY 25, 2013

The Foundation is offering webinars and publishing white papers for nonprofits. Two recent papers that caught my eye were: ” How to Use Social Media for Social Good ” and “ Building Meaningful Engagement.” This was (by far!) the largest spreadsheet I have ever seen in my life.

Social Media 28

Social Media System Proposal Email Marketing 28

Beth Kanter

APRIL 1, 2012

But it is also theme of a panel that I’m moderating at the Innogive Conference on Monday, April 2 that will focus on how this trend is and will continue to impact nonprofits’ communication strategies. Disparate marketing channels complicates the life of the average NPO today. Her blog is Contentious.com.

Resources 28

Resources Conference Tools Sample 28

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. More info/register.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Higher Logic

APRIL 20, 2016

Education will be better received and have more longevity than catchy marketing hooks or promotions. Guiding community members: As a community member, you (hopefully) already have trust in your community, fellow members and its content. How to keep members from pillaging your member directory. Featured resources.

Directory 120

Directory Library Case Study Resources 120

Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

Content Tips Video Newsletter 60