Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 112

Communications Puerto Rico Social Media Newsletter 112

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Using data science, we can model the future state and help make a more informed decision. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. More info/register.

Newsletter 268

Newsletter Certificate Denver Case Study 268

Ungrated

JULY 24, 2023

CAI places a high priority on producing content that informs, educates, and engages community association homeowners, volunteer board members, professional managers, and business partners. Minding Mental Illness” was a story about how community associations can handle issues with residents who have psychological disorders.

Newsletter 52

Newsletter Maine Resources Communications 52

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. Segment your content.

Charlotte 121

Charlotte Indiana Communications millennials 121

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way. Plan to cover all topics.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way. Plan to cover all topics.

Communications 60

Communications Content Survey Social Media 60

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. And, don’t rely on information that’s several years old.

Leadership 88

Leadership Social Media Case Study Industry 88

Associations Now

FEBRUARY 26, 2023

Communicating your association’s reason for being is essential for leaders. Other tools like ChatGPT have become so proficient at mimicking storytelling that we’re now awash in fake stories; a science-fiction magazine recently had to close submissions after being overwhelmed by AI-generated tales.

Strategy 120

Strategy Examples Review Revenue 120

CMA Solutions

MARCH 6, 2024

When InStyle magazine sought expert advice on treating varicose veins, they turned to specialists at VSC, a leading authority in the field, for an interview. The resulting coverage appeared at the top of the magazine’s homepage and was later picked up by Yahoo Life! But where should you begin? But they watch videos more.

Marketing 64

Marketing How To Social Media Video 64

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

AUGUST 30, 2017

To support such goals, an association’s volunteer management program should have at least a few formal communication, training and recognition components. Newsletters and magazines are common ways to distribute information regarding volunteer-supported programs to this special subgroup. Let us know in the comments below.

Communications 62

Communications Committee California Newsletter 62

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. You never know until you try!” The Challenge. The Results.

Case Study 76

Case Study Texas Guidelines Revenue 76

.orgSource

OCTOBER 1, 2023

Drift Research Report) 79% of consumers prefer live chat for quick communication. I also like the option of multitasking while I am getting the information I need. Purchasers can receive product information without having to leave the sales site. Here are a few examples of how live chat supports more positive member experiences.

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Aaron Wolowiec

SEPTEMBER 9, 2015

ASAE The Center for Association Leadership , which supports the interests of more than 22,000 association executives and industry partners representing 10,000 organizations worldwide, sat down with President John Graham about new membership models and game changers he sees happening for associations during the coming year. JG: Mobile!

Detroit 100

Detroit Communications Technology Leadership 100

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

SEPTEMBER 15, 2023

Thanks to the CEO Patrick Jones who shared this recently in an incredibly informative ASAE Collaborate discussion. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Financial statements. Letting Go! 1 CAE credit. More info/register.

LMS 257

LMS Revenue Arlington Education 257

WBT Systems

AUGUST 30, 2016

When applied to association education programs, social learning theory seeks to reinforce knowledge while encouraging peer-to-peer communication, debate, critical thinking and development of leadership skills. But how do you provide more formal social learning experiences for members in your education programs?

LMS 236

LMS Social Media Course Education 236

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. More info/register. Host: Hubb.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Subculture

OCTOBER 7, 2009

Information? Associations as "information brokers?" We could see all of the information weve gathered if we could get behind those "members only" walls. The rising tides of information on the outside will eventually breach the top. Instead of "information brokers" associations must become "experience brokers" instead.

Leadership 100

Leadership United States Maine Education 100

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Isn’t there a cheaper option? Collect Feedback from Stakeholders.

Strategy 168

Strategy How To Software Team 168

Spark Consulting

MAY 15, 2013

Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). It’s long, it’s detailed, and you NEED this information. Peggy Hoffman , Eric Lanke , and I are going to be speaking on this topic at the upcoming ASAE Marketing, Membership, and Communications Conference.

DC 150

DC Innovation Review Leadership 150

Idea Architects

JUNE 6, 2011

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. You shouldn't just play around with price.

Price 60

Price Leadership Discount Strategy 60

Reid All About it

MAY 29, 2020

Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Lacy Packard, MPM, Director of Information Technology, The American Association of Justice. Join first , then look in Events for more information. The State of Community Management 2020. More info/register. 1 CAE credit.

San Diego 259

San Diego Strategy Conference North Carolina 259

Association Adviser

APRIL 15, 2014

At the end of the day, police chiefs report to their communities. The community is like a board of oversight. Command-and-control leadership works in a police department, but not in an association environment. We’re trying to get police departments better at sharing information with housing, education and social services.

Technology 60

Technology Metro Directory Leadership 60

Associations Now

APRIL 9, 2013

Here are three questions to ask yourself while building your thought leadership strategy ( based after Forrester’s IDEA graph ): How do your members think? What’s the overarching purpose of thought leadership? “It’s providing informational value to buyers, in exchange for buyer attention.”

Leadership 40

Leadership Newsletter Social Media Industry 40

Reid All About it

FEBRUARY 21, 2020

Danny Lewis, Smithsonian Magazine ). Your organization may have gaps in leadership, operations, business process, and data management capacity. Learn how to improve your email deliverability and ensure your important member communications are received. Yes, they do. Adam Hostetter, Partner, FUSE Search. Tue 2/25 at 1 p.m.

DC 221

DC Washington Content Education 221

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

Houston 76

Houston Florida Nashville Library 76

Idea Architects

DECEMBER 12, 2011

custom-designing keynotes, workshops, and leadership conferences that promote innovation, learning, and community. Leadership Limerick: Gratitude, Not Platitude. Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Labels: leadership limerick.

Leadership 60

Leadership Columbus DC Louisville 60

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Association Adviser

JANUARY 18, 2019

Set meetings with your colleagues to consider the ways your association can work across departments to share tools and merge information and schedules to amplify communications and technology outside of traditional functional groups. Create a map of all your content, communication channels and technology platforms.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

JULY 30, 2021

Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine. 1 CMP credit.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Association Adviser

MARCH 19, 2013

Small communities on blogs and Facebook wield the most influence. Association magazines are growing in content and circulation while remaining an important member benefit. “I think reading the physical copy of the magazine is an experience that many readers value,” says Cindy Stevens of the Consumer Electronics Association.

Georgia 60

Georgia Directory New York Newsletter 60

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. To inform what new content you produce—the content your audience really wants, not what you think they do? Presenter: Sheri Singer, owner of Singer Communications. Implicit bias.

Montana 370

Montana Conference Content Education 370

Association Adviser

OCTOBER 13, 2016

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications.

Content 60

Content Case Study Guidelines Revenue 60