Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. This leads to better communication, and over time, a more organized set up so you won’t be overwhelmed by where to go for the data you need in the moment.

Team 319

Team Report Course Proposal 319

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? For some member subgroups, the need to provide more or different information is clear.

Communications 62

Communications Certificate Recruiting Recruitment 62

NXUnite

MARCH 12, 2024

For example, an individual working at a marketing agency might donate their services to design marketing materials for your upcoming fundraising event. However, their donation process will be slightly more complicated, as donors will need to go beyond inputting their payment information. In-kind donations are no exception.

Strategy 130

Strategy Guidelines Process Examples 130

Association Adviser

MARCH 26, 2018

And while there are many reasons an individual or company would be attracted to association membership, having access to the most relevant industry information is at the forefront of their minds. Providing relevant and engaging content for members should always be at the top of an association’s communication strategy.

Communications 65

Communications Newsletter Directory Tips 65

NXUnite

FEBRUARY 19, 2024

Key components of healthcare analytics According to Arcadia , healthcare analytics refers to the “systematic use of data and statistical analysis techniques in the healthcare industry.” Electronic health records Electronic health records or EHR s are comprehensive digital records detailing a patient’s health information.

Examples 130

Examples Analysis Software Library 130

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Use Webinars to Communicate. To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Want to learn more about automating your email communications ? Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

JANUARY 12, 2024

Read this post by Peter Houstle of Mariner Management about The Power of “A”—this time, “A” refers to Association People. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. More info/register (ASAE Marketing Professionals Community).

LMS 266

LMS Member Engagement Education Revenue 266

NXUnite

JANUARY 2, 2024

Stakeholder Communication While every well-designed website will share common strengths and features, it’s important to tailor each website to your nonprofit’s audience and brand. Use this information to make improvements, sharpen your skills, and boost your results over time. Ensure that all of your content is mobile-responsive.

Memphis 130

Memphis Content Video Project 130

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

Tips 166

Tips Email Marketing Newsletter Communications 166

Blue Sky eLearn

FEBRUARY 18, 2021

Construct a communication plan to engage members. These tips will help you engage your members with a fulfilling virtual experience that not only gives back to the community, but also grows their engagement within your association. Construct a communication plan to engage members. Use virtual tools to encourage participation.

Organization 232

Organization Software Newsletter Tips 232

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach. Offer exclusive opportunities.

Discount 52

Discount Social Media Examples Strategy 52

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. It’s a measure of how well a given medium works for reaching members with association information. Wondering what a private online community entails?

Communications 63

Communications Social Media Newsletter Survey 63

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Frequent communication also helps keep your business top of mind and ensures that customers know about new offers that they can discussion with friends and colleagues.

Marketing 100

Marketing How To Content Products 100

Association Analytics

FEBRUARY 14, 2022

Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives.

How To 169

How To Case Study Cost Revenue 169

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruiting 130

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Maintenance of Communication and Collaboration Channels. Communication and Conferencing Tools. What is Sales Operations? Deals desk.

How To 362

How To Process Tools Team 362

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. 5 Secrets of Email Marketing Geniuses. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media. Intellectual humility and curiosity.

San Jose 369

San Jose Email Marketing Tools millennials 369

EventMobi: Association Events

SEPTEMBER 13, 2023

Expanding your community. A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. Making your brand stand out. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

millennials 370

millennials Survey Team Education 370

MemberClicks

DECEMBER 13, 2022

Email copy refers to the writing within an email. Email copy is more of a marketing term used for purpose-driven emails. Aside from the point we made above about copy being the thing that communicates with your members what you’re trying to tell them, it actually has a few other purposes. Why your email copy matters.

Tips 92

Tips eBook Email Marketing Price 92

Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159

Software Revenue Communications Team 159

Higher Logic

FEBRUARY 12, 2019

Customer onboarding usually crosses interdepartmental lines – your new customer could interact with anyone from sales, marketing, implementation, support, and success. Once you know the customer’s journey, you can then clearly communicate that to the customer. Related : Blog Post - The Value of Community in Customer Success.

Software 159

Software Process Tools Case Study 159

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. For instance, make sure you have these features: General association information like a brief history and your main mission. Contact information for further engagement.

Directory 239

Directory Association Management FAQ System 239

NXUnite

NOVEMBER 14, 2023

This can pave the way for event sponsorships, collaborative cause marketing campaigns, and more. Your nonprofit can obtain more volunteer grants by sharing these benefits, alongside basic instructions about the process, across multiple communication channels. Logging hours: Companies have different hour reporting requirements.

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. And, don’t rely on information that’s several years old.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

FEBRUARY 14, 2020

Learn everything you need to know to maximize the reach and impact of your next virtual event, including how to live caption your sessions to increase accessibility, help your speakers design dynamic and interactive presentations to engage online audiences, and make on-demand recordings available to everyone for easy reference year-round.

DC 243

DC Content Education Washington 243

Reid All About it

NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

WBT Systems

JUNE 26, 2018

Only after a thorough requirements analysis process will you have the information you need to create a really good LMS RFP. Narrow down the field first by: Working with an LMS consultant who narrows it down for you based on your requirements and their market knowledge. Or, sending out a request for information (RFI). References.

LMS 155

LMS How To Sample Proposal 155

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That said, data provides information. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Achieve

MARCH 16, 2022

According to Re:Charity’s article on increasing participation with email marketing , personalizing your messaging is one of the first and most important aspects to immediately engage recipients and boost the probability of a response. You should refer to your constituents by name and reference the specific event that they attended.

Survey 59

Survey Tips Tools Communications 59

MemberClicks

NOVEMBER 9, 2023

This gives more detailed information for the question above. Much like a member needs assessment , this question provides information on how to better-serve your members. This identifies how you can communicate information that better appeals to your members. How to format this question? Why include this question?

Survey 52

Survey Examples Software Analysis 52

Rejuvenesce

AUGUST 30, 2023

In today's digital age, email remains one of the most effective tools for communication, especially for associations looking to grow their membership base. When done correctly, they can be a powerful tool for recruitment, offering a personalized touch that mass marketing methods often lack.

Examples 52

Examples Social Media Tools Recruiting 52