Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. 5 Secrets of Email Marketing Geniuses. Presenters: Amanda Kaiser, MBA, Member Engagement Specialist, Kaiser Insights LLC.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. Yet at the same time, only 1 in 5 say they have a good understanding of their readers, member and advertiser needs.

Communications 61

Communications Content Survey Analysis 61

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication.

Charlotte 118

Charlotte Indiana Communications millennials 118

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

Case Study 74

Case Study Texas Guidelines Revenue 74

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. 1 CAE credit. Host: Hubb.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Nimble AMS

NOVEMBER 25, 2022

A board report can also advise members by proposing action plans for reducing various types of risk or initiating growth. . By guiding the board of directors in their discussions, providing data to inform decisions, and suggesting actions to take, board reports serve as a crucial communication tool between the association and its board. .

Software 127

Software Association Management Proposal Committee 127

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Reid All About it

MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Amanda Kaiser, member engagement specialist, Kaiser Insights. Host: American Marketing Association.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Multiview

MARCH 31, 2022

When I started working with associations just a decade ago, it was hard to have a conversation about the digitization of communications and media. Trying to convince leaders to convert their printed magazines, journals and other publications into digital assets was almost impossible.

Communications 52

Communications Technology Organization Social Media 52

Association Adviser

AUGUST 1, 2016

Incorporate infographics within your association’s magazine, on your Web pages and in your emails to: Increase awareness of your association. Recruit new members and staff. The best infographics don’t strive to go viral over night, but instead beg to be consumed and continuously travel among members and non-members.

Tools 60

Tools Content Marketing Recruiting 60

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. James Lancaster, Editor, AMI Magazine. – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Lauren Arena, Editor, M&C Asia.

Indiana 221

Indiana Review Education Conference 221

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. If you want to learn how to create a stellar new member onboarding program, please join my webinar on June 24th and read on!

Organization 108

Organization Member Engagement Member Experience Video 108

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Track member engagement on the digital edition of your publications.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

JULY 30, 2021

How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. How to Use Your Member Engagement Scores.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

APRIL 2, 2019

Let’s ask this question another way: Have you ever launched a new event, magazine or social media account, assumed your members would be just as excited about it as you are and felt disappointed when the initiative fell flat? The 2019 Association Communications Benchmarking Survey is your way to provide this type of help.

How To 61

How To Survey Communications Video 61

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Hear about some major considerations for online engagement.

San Diego 259

San Diego Strategy Conference North Carolina 259

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement.

Content 60

Content eBook Communications Social Media 60

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 370

Montana Conference Content Education 370

Association Adviser

NOVEMBER 19, 2013

That must present some tough communication challenges. In order to keep our different members—and prospective members engaged, we did a major revamp of the magazine and have really leveraged technology, mobile and social media. But, half of our members don’t even know what LinkedIn is. That’s right.

Social Media 60

Social Media Louisiana Video Technology 60

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 68

Newsletter Social Media Communications New York 68

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. Membership Marketing Blog. Does your association have a magazine, newsletter, directory or website in need of revival? Dan Varroney. Potomac Core Consulting. Bill Rosenthal. SmartBlog on Leadership. Tony Rossell.

Directory 60

Directory California Social Media Newsletter 60

Protech

OCTOBER 5, 2020

By Brian Smith, Communications Specialist. A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . Thad Lurie , Director of Technology , AHLA . Read AHLA’s Full Story (PDF) .

Learning Management System 59

Learning Management System Software System Member Experience 59

Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option?

Strategy 168

Strategy How To Software Team 168

Association Adviser

MARCH 18, 2014

There has been so much talk about Big Data and analytics lately, but sometimes you just need to ask your audience or target market a quick question that can be easily answered and shared in real-time. As many of you know, Naylor conducts a comprehensive annual Association Communications Benchmarking Report for the association community.

Communications 60

Communications Technology Tools Marketing 60