Higher Logic

FEBRUARY 14, 2017

Why is an online community better than a conference or a members-only magazine? Convincing your leadership team that an online community is the best way to provide value to members can be a challenge - especially if they’re unfamiliar with the concept. Member engagement. Isn’t there a cheaper option?

Strategy 168

Strategy How To Software Team 168

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Reid All About it

SEPTEMBER 15, 2023

Data strategy. Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – Looking to Engage Gen Z? Determine if It’s Time to Throw Your Association Program a Farewell Party Are your member, sponsor or industry programs stale?

LMS 256

LMS Revenue Arlington Education 256

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

JUNE 21, 2019

Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. Hear insights from over 400 member interviews that will help you boost member engagement and increase renewals. Presenters: Andy Hicken, Director of Quality and Strategy, Web Courseworks. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Association Adviser

JUNE 18, 2013

Many associations spend time reminding members about their programs and industry outreach efforts, but they forget to explain to the players in their industry why it should matter to them. Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement.

Communications 60

Communications Social Media Georgia Member Engagement 60

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

JULY 10, 2020

So I nearly jumped out of my chair in joy when I saw an open letter in Harper’s Magazine signed by 150 famous people (dare I say, intellectuals) who are also concerned about the illiberal cancel culture and self-righteous trolling going on right now. Community karma, baby. Communications. Timely stuff. Event experience.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JUNE 26, 2020

In an interview with Knowable Magazine, social psychologist Anthony Greenwald explains what works and what doesn’t work to curb implicit bias. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged. More info/register (fee for MPI non-members). Implicit bias.

Montana 370

Montana Conference Content Education 370

Reid All About it

JULY 30, 2021

Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. How to Use Your Member Engagement Scores. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Reid All About it

MAY 14, 2021

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Hear three examples of how our customers have addressed this very challenge using practical, cost-effective strategies. More info/register. Host: Tasio.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. 1 CMP credit.

San Diego 259

San Diego Strategy North Carolina Conference 259

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.

Leadership 88

Leadership Social Media Case Study Industry 88

Smooth The Path

JUNE 18, 2019

And every two months or so, a magazine would arrive. But this is a shame since turning the membership funnel upside down is a big opportunity for many organizations to increase their member retention rates. If you want to learn how to create a stellar new member onboarding program, please join my webinar on June 24th and read on!

Organization 108

Organization Member Engagement Member Experience Video 108

Association Adviser

MARCH 13, 2018

After all, your publication is one of the most effective and important communications pieces that your association uses to reach members. For that reason, you want to make sure your association magazine appeals to as many readers as possible with an eye-catching and inviting design. Clearly Communicate Your Value.

Directory 61

Directory Communications Content Survey 61

Reid All About it

OCTOBER 9, 2020

Quick hits before we get to the list of next week’s free education: How to adapt your communication approach and expectations with both mentors and mentees during pandemic times. Hear about some major considerations for online engagement. marketing and communication professional. Megan Burke Roudebush, Fast Company ).

Utah 370

Utah LMS Conference Technology 370

WBT Systems

NOVEMBER 8, 2016

Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.

Learning Management System 260

Learning Management System Arlington Social Media System 260

Association Adviser

NOVEMBER 14, 2013

Association CEO Nails Critical Member Engagement Question. How to Communicate After a Train Wreck. Developing a Successful Student Membership Strategy. Does your association have a magazine, newsletter, directory or website in need of revival? Dan Varroney. Potomac Core Consulting. Bill Rosenthal. Tony Rossell.

Directory 60

Directory California Social Media Newsletter 60

Protech

OCTOBER 5, 2020

By Brian Smith, Communications Specialist. A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . Thad Lurie , Director of Technology , AHLA . Read AHLA’s Full Story (PDF) .

Learning Management System 59

Learning Management System Software System Member Experience 59

Association Adviser

JANUARY 31, 2018

For those associations, the innovations they need may look vastly different based on their needs, whether it is a total overhaul of their membership model, a revamped new member onboarding process, or a volunteer drive to get more members engaged with the association. Keep asking questions.

Innovation 61

Innovation Committee Survey Process 61

Association Adviser

JANUARY 31, 2018

For those associations, the innovations they need may look vastly different based on their needs, whether it is a total overhaul of their membership model, a revamped new member onboarding process, or a volunteer drive to get more members engaged with the association. Keep asking questions.

Innovation 60

Innovation Committee Survey Process 60

Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. B2B2C: Connecting to your Members’ Customers (Nonprofit Conversations with Cecilia Sepp, CAE ). Nonprofit Conversations features guests from around the world discussing topics of interest to the nonprofit community. Host: Training Magazine Network.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

AUGUST 23, 2017

We talk to associations all of the time about how to best leverage the tools of engagement they have at their disposal. AA: What do you mean by “tools of engagement”? DeBarr: Tools of engagement are the vehicles associations use to communicate and engage with members.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JULY 1, 2022

They describe challenges related to manager development, communication, employee engagement, operations, and culture, and suggest short- and long-term solutions. Magazine ). How To Craft User Journeys To Keep Your Members Engaged. Multi-generational teams. Professional development. Quick hits. Annabel Acton, Inc.

Mooc 41

Mooc Software Technology Education 41

Reid All About it

OCTOBER 19, 2018

Why young companies are starting print magazines as a way to help build their brands. Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success. Communication is one of the primary roadblocks to Agile transformation, and one that you likely experience if your organization practices Agile. Austin Kleon ).

Arlington 34

Arlington Austin Maryland Communications 34

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. million users, was “really just a magazine subscription” Oria said, and the company wasn’t collecting data about its customers. GameStop launched PowerUp in 2010.

San Francisco 40

San Francisco Discount Video System 40

Association Adviser

DECEMBER 17, 2013

Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid. Many associations lack member communication plans that are fully integrated. “Video content has emerged as a highly versatile tool for associations to communicate with members—and it can be utilized and monetized for multiple purposes.”

Social Media 60

Social Media Sample New York City Revenue 60

Reid All About it

OCTOBER 25, 2019

WBT Systems continues its series on project management basics for accidental project managers —otherwise known as the education, membership, communications or marketing directors who get saddled with overseeing LMS, AMS or other technology implementations. Like everyone else, members do not have time to engage with your association.

Review 85

Review Education Tips Technology 85

Reid All About it

JANUARY 6, 2023

Online community. The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. In Foreign Affairs , Jude Blanchette and Ryan Hass recommend Washington follow that strategy to forestall a conflict between China and Taiwan. Quick hits. Adam Bulger, Fatherly ).

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

MARCH 3, 2023

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. How can associations provide corporate partners with valuable access to their member communities ? . We need a new roadmap to engage members now and in the future.

Revenue 39

Revenue Tools Education Member Experience 39

AssociCom

MARCH 8, 2012

I noted in a previous post that association communications have evolved from meetings, through mail and magazines, to the age of moderation of online conversations, as most associations add social media to their communication mix. Achieving better outcomes, as always, will depend on planning, strategy and execution.

Blended Learning 40

Blended Learning Social Media Library Communications 40

Reid All About it

AUGUST 7, 2020

Sponsorship strategy. They offer webinars, blog posts, and maybe even conferences to your members. Andrew Sullivan, New York Magazine ). Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 369

Montana Conference Education Tennessee 369

Mizz Information

MARCH 11, 2014

Suppose you''re not obsessed with online communities like I am--you might wonder how online community can help increase member retention. To me, it''s just a given--retention is about keeping members engaged with both the association and other members. Online community can.

Cost 40

Cost Communications Course Newsletter 40

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

Reid All About it

OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. James Lancaster, Editor, AMI Magazine. – Member ROI Simplified: Safeguarding Your Organization’s Future. Content audit.

Indiana 221

Indiana Review Education Conference 221

Mizz Information

SEPTEMBER 29, 2014

Adding images to your content and making them part of your social media strategy is a given now. It’s worth doing an audit of your social media strategy and what your goals are across marketing, communications, advocacy, etc then mapping those goals to the right platforms rather than trying to be everywhere.

Social Media 40

Social Media Content Marketing Report 40