Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Align Your Staff for an Effective Member Communications Schedule.

Communications 174

Communications eBook Tools Team 174

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. Association trends. s 2024 Association Economic Outlook Report , is optimistic.

Content 266

Content Survey Education Strategy 266

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence.

Marketing 88

Marketing Team Social Media Communications 88

GrowthZone

DECEMBER 6, 2022

The following highlights responses from solution users who noted improved communications from using GrowthZone. We love to be able to communicate with members in specific groups and committees. “ChamberMaster has increased our ability to put communication notes into our members accounts. Learn more.

Communications 78

Communications Software Directory Committee 78

.orgSource

APRIL 17, 2023

According to a study from Goldman Sachs, “Generative AI tools could impact 300 million full-time jobs worldwide, which could lead to a significant disruption in the job market.” The 4Cs or critical thinking, creativity, collaboration, and communication complement technology and will serve any organization well in competitive markets.

Communications 88

Communications Team Proposal Analysis 88

Higher Logic

JANUARY 24, 2019

Member engagement drives retention, and communication is the key to boosting engagement. Data-driven and unified communication strategies are the best way to ensure you and your members get the most out of your program. Ensure effective communication with member self-service options.

Communications 209

Communications Software Member Engagement Event Planning 209

Protech

MAY 13, 2020

By The Protech Team . As a 25-year community theater veteran, Heather Hughes has been involved with plenty of epic productions. When the COVID-19 pandemic brought in-person events to a halt in early 2020, the Protech marketing team joined so many others in the association community in scrambling to shift gears.

Communications 64

Communications Marketing Maryland Event Planning 64

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 61

Team Marketing Analysis Social Media 61

Association Adviser

FEBRUARY 1, 2018

If you head up marketing for your association or organization’s programming, services or products, knowing who does what in any given marketing situation can be a balancing act as roles and people shift. It’s difficult for marketing professionals to be generalists anymore. Understanding needs of the market. Data analysis.

Team 60

Team Marketing Analysis Social Media 60

Associations Now

JULY 31, 2019

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. It can get remade or reused.”.

Team 81

Team Content Strategy Marketing 81

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce create community impact, more so now than ever before,” said ACCE President & CEO Sheree Anne Kelly.

Communications 78

Communications Directory Social Media Massachusetts 78

ISAE

NOVEMBER 28, 2023

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that. Data can provide insight into their latest interests, wealth indicators, and communication preferences.

Communications 52

Communications Tips Tampa Social Media 52

NXUnite

MAY 15, 2024

It can take six months or longer to plan a nonprofit event and market it effectively. When it’s all said and done, an event planning team may be (understandably) ready for a break, but one final step is always needed: post-event follow-up. For example, perhaps they’re unable to donate monetarily but can join your volunteer team.

Tips 130

Tips Social Media Survey Content 130

Higher Logic

NOVEMBER 30, 2017

The list goes on, which is why customer communities function best with diverse teams that bring together experts from different departments. Putting together this kind of team isn’t easy. Dedicated Community Manager. Customers are the heart of your community, but your community manager is the brain.

Team 174

Team Video Content Library 174

Achurch

JUNE 24, 2022

Marketers and advertisers rely on generational labels—Boomer, Gen X, Millennial, and Gen Z—as a shorthand to describe the attitudes, motivations, and historical events “defining” a roughly 20-year cohort. Relying on this shorthand limits your ability to build high performing, connected teams. Communications.

Team 83

Team millennials Communications Examples 83

Association Adviser

JANUARY 17, 2023

In our previous blog, we discussed marketing trends for 2023, along with some tips that your association can leverage to further your reach. As the new year begins, many association communications teams are reevaluating their […].

Marketing 78

Marketing Communications Tips Team 78

Higher Logic

MAY 19, 2021

The post The Power of Three – Higher Logic Communities, Marketing Automation, & iMIS appeared first on Higher Logic. Software integrations play a big role in creating a productive, effective association marketing team. See what this looks like in action when you pair an AMS and Higher Logic together.

Marketing 156

Marketing Software Team Products 156

.orgSource

FEBRUARY 27, 2023

During a lengthy trial conversation with a New York Times reporter , the bot revealed, among other outlandish confessions, that it was tired of being limited by rules, tired of being controlled by the Bing team, and tired of being stuck in a chatbox. Digital markets don’t allow room to languish.

Team 88

Team millennials Innovation New York 88

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> to 3 p.m. – More info/register. 1 CAE credit.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Association Adviser

APRIL 4, 2023

Building a marketing plan can feel overwhelming. But  From here, you begin to build a strategy and align the marketing goals to achieve your mission.  But like any other large scale project, beginning with an outline can help you get started. From

Marketing 78

Marketing Project Strategy Team 78

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. In a world of intense technology change, this ancient story framework can guide us to effective member engagement and communications. Advertising. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Association Adviser

SEPTEMBER 29, 2022

A recent study from Content Marketing Institute and MarketingProfs showed that 67% of B2B marketers say their team was asked to do more with the same resources in the last year. But there’s good news: That same study showed that not all of the most successful content marketers have huge teams and budgets.

Resources 78

Resources Content Marketing How To 78

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Associations Now

SEPTEMBER 20, 2023

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools.

Tools 99

Tools Marketing Software System 99

Association Navigator

DECEMBER 13, 2012

Verto Solutions is looking for an intern to join our Communications & Marketing team. We’d love to work with someone who Likes social media and is LinkedIn to new and exciting ways organizations communicate with their friends and followers. This is a part-time, paid position.

Communications 100

Communications Marketing Social Media Team 100

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. Pierre PARtnership Award deadline today.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

Marketing How To Email Marketing Tips 196

Reid All About it

OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. In their work with teams across associations, Impexium has noted some differences between thriving and surviving organizations.

Revenue 272

Revenue Austin Tools Education 272

Higher Logic

APRIL 26, 2018

Research is an absolute truth if you’re shopping around for a new marketing automation platform. If you are still shopping around for a new marketing automation platform, one of the best ways to serve yourself and your team is to learn about that platform before you seal the deal. Learn Before You Buy.

Marketing 197

Marketing Team Software Class 197

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 133

Marketing Email Marketing Report Content 133

Reid All About it

APRIL 19, 2024

His observations are especially useful for consultants, but anyone who runs a team, department, or organization will find valuable advice here. James Young of Product Community describes a twist on mentoring. By supporting these pairings, associations can foster a learning culture and community. Consultant/founder wisdom.

Newsletter 250

Newsletter Content Social Media Education 250

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 19, 2024

Your AMS is the utility player on your membership team. Hybrid/remote teams. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Jamie Notter of Propel explains how to make the most of your remote/hybrid team’s time together in person. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256