Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

Higher Logic

JUNE 4, 2019

Enter: Virtual events. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Consider the following: Virtual events allow you to reach more people, as not everyone is able to travel to your annual meeting each year. Reel Them in During the Live Event.

Learning Management System 214

Learning Management System Content Course Discount 214

Achieve

MAY 21, 2019

Events are an important part of your organization’s yearly calendar. Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. However, long before the event even happens, your team has to be on the move. START WITH A KILLER SUBJECT LINE.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? Many associations focus on big annual events, or reports that provide in-depth information several times each year. But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. Craft an engaging email newsletter.

Content 148

Content Newsletter Sample Video 148

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Scholarly events data. Ex Ordo looks at events data through the lens of the research lifecycle. I won’t share or sell your email address.

Revenue 256

Revenue Strategy Price Newsletter 256

Associations Now

JANUARY 13, 2020

How event professionals can maximize their time as event attendees. Also: Tips to boost your email marketing efforts. Event professionals shouldn’t just be planning events for others, they should be attending some themselves, writes Nicole Peck on BizBash. Once you’re at an event, do your best to be present.

Email Marketing 86

Email Marketing Social Media Tips Video 86

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

SBI

FEBRUARY 21, 2024

From website management and email marketing to event planning, bookkeeping, and governance, hiring SBI Association Management to tackle these crucial aspects will allow your association to thrive and make a more significant impact. However, managing a volunteer-driven organization comes with its own set of challenges.

Association Management 59

Association Management Email Marketing Event Planning Communications 59

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once. I’m cooking again!

Strategy 195

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Fonteva

NOVEMBER 10, 2021

There’s no point in pouring your heart into planning an event if nobody shows up. Luring in attendees is challenging enough for traditional events and even more so for virtual events. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. But never fear.

Marketing 52

Marketing How To Discount Content 52

EventMobi: Association Events

SEPTEMBER 28, 2023

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). They’re typically distributed to members at meetings, events, or sent in the mail.

Directory 147

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Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214

Texas Florida Newsletter Email Marketing 214

Achieve

MARCH 16, 2022

From their incredible flexibility to their ability to reach a vast audience, virtual events are extremely beneficial for associations, nonprofits, and event-hosting organizations of all kinds. Fortunately, event technology and our understanding of virtual event engagement have vastly improved over the past few years.

Survey 59

Survey Tips Tools Communications 59

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). shares 15 ways to improve your newsletter content and delivery. Arianna Rehak at Matchbox Virtual Media encourages you to design engaging virtual experiences that strengthen your in-person events. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Association Adviser

FEBRUARY 18, 2013

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. “Email is a workhorse, meant to be quick and cheap, not fancy and time-consuming,” you say.

Email Marketing 60

Email Marketing Marketing Social Media Video 60

Higher Logic

MAY 13, 2020

Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. With tools like online community and marketing automation , you recreate the best parts of your association online.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promoting upcoming events.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Associations Now

MARCH 12, 2024

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report.

Report 59

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Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Even if you convince someone to open your email, how compelling is your content and the offer? It’s more important to align your message with the content.

Email Marketing 209

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CMA Solutions

JANUARY 31, 2024

Through more than three decades, we discovered that construction clients like electric construction equipment manufacturer HEVI are looking to solve consistent industry problems such as needing a better look, better UI/UX, and more industry-focused content for SEO. for every $1 spent on influencer marketing.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. Seven daily habits to make you a more consistent content creator.

North Carolina 195

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Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. 1 CMP credit.

Certificate 370

Certificate System Dallas Price 370

Higher Logic

JUNE 28, 2018

However, they shouldn’t be ignored – these metrics reflect important things about your email marketing habits and are worth paying attention to. Do your low vanity metrics mean marketing automation isn’t working for you? How well do these respondents really understand email marketing fundamentals?

Marketing 149

Marketing Email Marketing Content Software 149

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Creating visual content. Tony Rossell at Marketing General Inc.

Video 285

Video Washington Social Media DC 285

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Employee retention. Change and culture.

Chicago 205

Chicago Newsletter Revenue Education 205

MemberClicks

SEPTEMBER 27, 2023

Setting up your event registration is a crucial first step that sets the tone and expectations for your event. Below, we’ll cover how to create a seamless event registration experience that resonates with your audience, supports and drives your event goals, and helps grow your organization. Enabled mobile payment.

Tools 52

Tools Tips How To Software 52

Higher Logic

AUGUST 30, 2018

Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better. Statistics indicate that around 15% of all legitimate email marketing never reaches the inbox. Numbers matter. Know your audience.

Tips 185

Tips How To Email Marketing Marketing 185

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. AI and event planning. She also shares guidance on how event planners can start using AI. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

MAY 21, 2021

The weekly list of free educational events and resources for the association community…. They make an argument for adding smaller, niche virtual conferences to your event lineup. Here are the educational events scheduled for next week. Host: Brandt Krueger, founder Event Technology Consulting. Niche conferences.

San Jose 369

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Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Event legal issues. Event Farm asked a lawyer, public health expert, and event planner about vaccination requirements, waivers, codes of conduct, health screenings, and other legal issues on the minds of associations. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

Associations Now

JULY 3, 2013

Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Reid All About it

MAY 7, 2021

The weekly list of free educational events and resources for the association community…. I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo.

Technology 370

Technology St. Louis Strategy Products 370

Blue Sky eLearn

FEBRUARY 4, 2020

Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. Steven Johnson points out the contrast between the dismal perspective of the mainstream media on events in Ukraine and the energizing, hopeful perspective he sees from Ukrainians on Twitter. Here are the educational events scheduled for next week.

Class 195

Class Certificate Content Committee 195