Remove Content Remove Email Marketing Remove Events Remove Recruitment
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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Association Brain Food: 4.12.24

Reid All About it

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Remote/hybrid work.

Revenue 256
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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256
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Association Brain Food: 5.19.23

Reid All About it

The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once. I’m cooking again!

Strategy 195
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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Maybe you’re struggling with: Retaining and recruiting more members. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects?

Tools 296
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Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. You devalue your community, content and conversations by not charging attendees an appropriate registration fee. 1 CMP credit.

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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. Local Events/Meetings. It's stressful.