Nimble AMS

MARCH 30, 2023

Association management software (AMS) is technology that can manage all aspects of your membership, helping you recruit, engage, and retain members. An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. Increase efficiency.

Software 137

Software Member Experience Technology Certificate 137

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Give members a place to learn and find the right content. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Targeted, valuable content.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air. How to Ask the Right Questions to Improve Your Content and Drive Member Engagement.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. More info/register. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

JUNE 5, 2018

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159

Marketing Email Marketing Software Social Media 159

Higher Logic

FEBRUARY 4, 2020

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Nearly half say members have too many competing options for content, and only 1 in 4 (28%) feel their communications are well integrated. A cheer for 2020: ?? Yesterday.].

Communications 287

Communications Tips Content Tools 287

Aptify

NOVEMBER 5, 2020

Your membership recruitment efforts worked! Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. You have new members. Now it’s time to get them on board. Be personal.

How To 148

How To Newsletter Examples Communications 148

Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Email marketing and communication. With most of your interactions confined to the digital space, a management system with highly capable email and communication tools is key.

Member Engagement 98

Member Engagement Tips Recruiting Recruitment 98

Association Briefings

MAY 6, 2021

They’re the ones who shaped the industry; who recruited new members based on word-of-mouth. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals. Adoption and retention followed. Irrelevancy will only turn them off.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

DECEMBER 6, 2018

Because online community and marketing automation provide member behavior data that allow us to hyper-segment and provide relevant, personalized content , instead of having to guess what members want to read based solely on their membership level or some other item, like demographics. So start sending them the right content.

Newsletter 189

Newsletter Maine Content Examples 189

MemberClicks

DECEMBER 19, 2023

Below, you’ll find seven easy steps on how to build a membership website to recruit and retain members plus find your perfect membership website builder! Platforms like MemberClicks offer a website builder specifically for membership organizations that lets you create a site with gated content. What Is a Membership Website?

Directory 52

Directory Discount Software Tools 52

Reid All About it

MARCH 17, 2017

Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc.

DC 150

DC Washington America eBook 150

EventMobi: Association Events

SEPTEMBER 28, 2023

Continue to recruit members Once you’ve created your directory, let your members know about it! You can promote your directory through email, social media, and your website. Then you can provide member-specific content and encourage networking between members at your event!

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. 15 Ways To Take Your Email Newsletter To The Next Level Learn how to use email newsletter marketing to engage your members about current topics and industry trends, newsletter best practices, increasing engagement, curating outside content, and automation.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Reaching out to prospective new members only via email or on social media isn’t enough—you’ll need to spread your message far and wide.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Reid All About it

FEBRUARY 12, 2021

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Email Marketing Workshop. Content Strategy & Your SEO Roadmap. Host: Fridays@4. Mon 2/15 at 11 a.m. –

Revenue 370

Revenue North Carolina Industry Technology 370

AssociationChat

APRIL 10, 2020

The 2020 competition received 189 submissions across 15 categories, including a new category for digital content. The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media.

Newsletter 52

Newsletter Austin Committee America 52

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Presenters: Scott Abel, The Content Wrangler.

Raleigh 150

Raleigh Chicago DC Washington 150

Achieve

DECEMBER 8, 2023

As you create content, keep in mind that different social media platforms appeal to different demographics. Email marketing. In addition to email blasts providing information about specific fundraising events or campaigns, create an alumni newsletter that sums up all of your current initiatives on a recurring basis.

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Associations and publishers alike have long struggled with customizing content for different segments of their membership and audience. Quick hits. Neil Patel ). 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Host: Billhighway. Tue 10/9 from 12 to 4 p.m. – Association Palooza VI (Washington DC). CAE credit. . – 1 CAE credit.

DC 170

DC Washington Tools Certificate 170

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. – How to Design Future-Friendly Content. Host: Gather Content. Mike Atherton, Content strategist, Facebook.

DC 150

DC Certificate Washington Content 150

Arc 3 Communications

JULY 21, 2021

While there are many requirements within these regulations, we have featured below a couple of key areas to be aware of when it comes to making sure your digital marketing efforts are compliant. Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.

Marketing 52

Marketing United States Tips Email Marketing 52

Reid All About it

OCTOBER 12, 2018

How to explain content marketing to anyone. Content Marketing Institute ). If you host webinars, check out these two next Wednesday: “10 Ways to Extend the Reach of Your Webinar Content” and “How to Become a Superstar Webinar Presenter.” 10 Ways to Extend the Reach of Your Webinar Content. New Yorker ).

DC 170

DC Las Vegas Washington Review 170

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Associations Now

JUNE 14, 2017

Far more millennials use Facebook than LinkedIn, so experiment with Facebook’s job feature to recruit this generation to your organization. MeetingsNet shares ways to effectively use email marketing to boost registration. The Membership Guys reveal how to get more people to your real-time content.

Social Media 59

Social Media millennials Email Marketing Recruiting 59

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Volunteer Recruitment: No Volunteers? Maybe It’s Your Marketing. digitalNow 2022 recap. Accessible websites.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Aptify

DECEMBER 6, 2017

Your website, blog, and content must be optimized for Google search so members and prospects turn to you first for information. You need content that helps your audience do their jobs, make decisions, solve problems, and prepare for the future. Convert visitors to customers and members with an inbound marketing strategy.

Marketing 56

Marketing Software Content Process 56

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Content By Members, For Members. Staffing issues. Quick hits.

Arlington 39

Arlington Revenue Content Team 39

Association Briefings

OCTOBER 22, 2020

Now provide content based on that data “flag.” Deliver content based on those interests. It’ll up your engagement levels while keeping your content relevant, ultimately promising subscribers will continue opening future emails. recruiting new members. industry sectors or young professionals)?

How To 52

How To Newsletter Content Communications 52

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150