Aaron Wolowiec

JUNE 25, 2013

That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. 6 at the Georgia World Congress Center in Atlanta. Creative content. Two meeting platforms. Similar issues. Engaged experiences. It’s all there.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it. Social media advertising.

Recruiting 70

Recruiting Recruitment Minnesota Georgia 70

Virtual

MAY 19, 2016

Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. For instance, when the Technology Association of Georgia wanted to spark conversation about the state’s tech-rich community, Twitter provided the ideal platform for a tech talk tournament. Here’s how to get started: Post with Purpose.

Social Media 100

Social Media Georgia Video Certificate 100

Reid All About it

MAY 1, 2020

Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. Monetizing Virtual Events: Building Sponsorship Strategies. Christina (Tina) Marmor, Director, Marketing Events, Fonteva. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

.orgCommunity

NOVEMBER 25, 2019

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. You’ll need help so send out a request for learning circle leaders and content curators. First, gather your content. Make another list for hour-long content. What do they have?

Hawaii 52

Hawaii Iowa Utah Oregon 52

.orgCommunity

NOVEMBER 29, 0002

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. You’ll need help so send out a request for learning circle leaders and content curators. First, gather your content. Make another list for hour-long content. What do they have?

Hawaii 40

Hawaii Iowa Utah Oregon 40

Association Adviser

MARCH 18, 2014

Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. Georgia Society of Association Executives Annual Conference. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. ASAE 2014 Marketing Membership & Communications Conference.

Idaho 60

Idaho Georgia Directory Texas 60

Reid All About it

FEBRUARY 23, 2018

The weekly list of free educational events and resources for the association community… Content is everywhere and a good deal of it is crap. Over at Spin Sucks, you can learn a few ways to ensure your content stands out in the stream of mediocracy. Hear about some creative, persuasive, and (maybe) some Machiavellian strategies.

DC 79

DC Washington LMS Social Media 79

Higher Logic

DECEMBER 14, 2015

Different strategies will work for different communities. Once you drill down on your strategy, you can start to create a plan for how to achieve it. Successful communities have awesome content. And if anything I say feels like it doesn't fit with your community demographics or organizational goals, then throw it out.

Georgia 120

Georgia Library Content Recruiting 120

Association Adviser

APRIL 15, 2014

Georgia Society of Association Executives Annual Conference. Meet with Group Publisher Tracy Tompkins and association content specialist Elsbeth Russell. ASAE 2014 Marketing Membership & Communications Conference. Contact us today for an assessment of your current communications plans and non-dues revenue strategies.

millennials 60

millennials Georgia Florida Directory 60

Association Adviser

APRIL 16, 2013

Making Your Online Marketing Work: Sharpen Your Focus on This One Thing. If you had to focus on one thing to make your marketing more successful, what would it be? Association Publishing Market Puts Digital In Focus. Association magazines are growing in content and circulation while remaining an important member benefit.

Georgia 60

Georgia Directory Newsletter Revenue 60

Association Adviser

FEBRUARY 15, 2013

9 Marketing Strategies You Must Stop Using—Now. Are you creating content for content’s sake? Kent Lewis from iMedia Connection says you must stop using those (and seven other) ineffective marketing strategies, and focus your energy on what really works. 14T5cIp #assnchat. Kent Lewis. March 6-9, 2013.

Georgia 60

Georgia Directory Newsletter Conference 60

Association Adviser

MARCH 19, 2013

link] #associations @AssnMediaPub How to Rock Your Website Content Planning [link] @hankbizdev This recent post led to the busiest month in the 6 year history of my weekly blog. Association Publishing Market Puts Digital in Focus. Georgia Society of Association Executives Annual Meeting. May 29-31, 2013. June 4-5, 2013.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

APRIL 16, 2013

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Tino Martella, Technology Association of Georgia.

Revenue 60

Revenue Georgia Social Media Maryland 60

Association Adviser

JUNE 28, 2017

Preliminary findings were released this week from the 2017 Membership Marketing Benchmarking Report , which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. There aren’t many marketing piece that will compare to that. The same holds true for association membership. About The Author.

Georgia 95

Georgia Certificate Discount Class 95

SCD Group

JUNE 10, 2013

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable. As a leader?

Mooc 40

Mooc Tennessee Georgia Colorado 40

Reid All About it

SEPTEMBER 9, 2022

We talked about providing white glove services and solutions that empower anyone to create and share video content, from anywhere, in any online environment. Presenter: Brianne Wheeler, Director, Marketing, PropFuel. Email marketing has never been more difficult than it is today. Host: American Marketing Association.

Education 41

Education Project LMS Technology 41

Association Adviser

MARCH 19, 2013

At the Louisiana Society of Association Executives Annual Convention in February, I found myself sitting in on a session called, “How to Recruit More Members Using Relational Membership Marketing Strategies.” Your members know the problems they face. ” Now, don’t forget to repeat: Recruit.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Association Adviser

APRIL 15, 2014

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. As Bill Anderson, president of the Associated Builders and Contractors of Georgia (ABC GA) explained, “You’ve got to put your ego aside.

Revenue 60

Revenue Georgia Price Newsletter 60

Association Adviser

JUNE 18, 2013

” As I sat in a session titled, “How To Make Your Members Scream Your Name, And Beg You For More,” at the recent Georgia Society of Association Executives Annual Meeting, I was struck by presenter Tom Morrison’s words and insight about the need for better engagement with your membership. Contact her at erussell@naylor.com.

Communications 60

Communications Social Media Georgia Member Engagement 60

Association Adviser

JUNE 5, 2017

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. From the Corner Office: Jeff Wilson, Associated General Contractors of America.

America 61

America Team Puerto Rico Discount 61

Association Adviser

JUNE 30, 2016

I spoke with CEO of AGC Georgia Michael Dunham the other day about association leadership, career development and mentoring (see his Corner Office profile). Sessions should represent at least 50 percent of the traffic, which most likely indicates your site is properly marketed and optimized for the major search engines.

Tennessee 60

Tennessee Class Georgia Certificate 60

Association Adviser

MAY 14, 2013

You don’t have to be the first to market or the earliest adopter of new technology. Search engine marketing represents a huge opportunity for associations that can help their small business members understand the power of SEM. “You don’t have to be the first to market or the earliest adopter.

Technology 60

Technology Video Social Media Georgia 60

Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Webinars and virtual events are a great way to showcase your content, programs and live events to prospective members and new members. That’s not a strategy, he lamented. Hank Berkowitz, Association Adviser.

Revenue 60

Revenue Sample Education Georgia 60

ChatterBachs

JANUARY 4, 2011

It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.

Los Angeles 28

Los Angeles South Carolina Virginia Idaho 28

Beth Kanter

AUGUST 21, 2013

That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes. You can learn more about the Giving Day Play Book from this press release or upcoming Webinar. So you want to start a Giving Day.

Miami 28

Miami Georgia Press Release Social Media 28