Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Associations Now

JANUARY 30, 2017

Also: Discover an efficient way to promote your content through Twitter. How To Simplify Content Promotion with the Twitter Leapfrog Method https://t.co/SxgXN4OaFx. We’ve all experienced the struggle of trying to get our content in front of the right audience. Inspire more students to participate in volunteer work. SxgXN4OaFx.

Recruiting 40

Recruiting Recruitment New York Proposal 40

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

SEPTEMBER 17, 2021

Companies have dozens of options for spending their marketing dollars. Bruce Rosenthal and Jeffrey Schottland advise associations to offer exclusive content and lead generation opportunities to sponsors. They describe how the American Public Transportation Association’s Knowledge Hub delivers sponsored educational content to members.

Content 195

Content LMS District of Columbia Tips 195

Associations Now

AUGUST 6, 2019

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

Los Angeles 80

Los Angeles New York City New York Recruiting 80

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.

Newsletter 195

Newsletter Survey Team Software 195

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Check out their series of posts about content hubs. When you create a content hub on your website, make sure Google finds it and likes it. Event Tech Tribe Unite 2017 (New York).

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

MARCH 5, 2021

WBT Systems explains how these boxes enhance the online course experience and provides ideas for box content and logistics. Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Virtual watercooler.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

LMS 186

LMS DC Social Media Washington 186

Associations Now

NOVEMBER 26, 2019

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

Los Angeles 52

Los Angeles New York City New York Recruiting 52

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Email Marketing Workshop. More info/register. Host: EventMobi.

Revenue 370

Revenue North Carolina Industry Technology 370

CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. SEO, blog content) create the highest quality source leads with a 14.6% Content plays a major role in on-page SEO.

Strategy 52

Strategy Press Release New Jersey Illinois 52

Reid All About it

APRIL 2, 2021

21 SEO tips, tactics, and trends for website content in 2021. Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Amanda Bow , Director of Marketing & Communications, Association of School Business Officials International. Quick hits.

Revenue 335

Revenue Conference Industry Strategy 335

MemberClicks

FEBRUARY 2, 2024

Organizing a successful conference hinges not only on the quality of its content but also significantly on the caliber of its keynote speakers. Do you need a speaker who can deliver technical, motivational, or big picture content? Also, be ready to talk about marketing opportunities for the speaker.

How To 52

How To Review Social Media Cost 52

YourMembership

DECEMBER 11, 2014

The fact that the job market is heating up is significant for many associations. The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. “There’s a little wind at our backs, as evidenced by the broadly positive hiring plans, and we see that as boding well for 2015.”.

New York City 150

New York City New York Newsletter Social Media 150

Mariner Management

DECEMBER 10, 2020

Pre-pandemic associations tapped their components for four key roles: member engagement, leadership development, member recruitment and professional development delivery. New York Times predicts the threshold for what requires travel, and the time, cost and fatigue it brings, will rise. They can develop fresh content.

Metro 83

Metro Boston New York Member Engagement 83

Slice-Works

FEBRUARY 6, 2014

I ticked off the attributes that were most attractive: central location, salary, interesting projects, and office subscription to the New York Times (the basics for this 20-something). I wanted my new best friend to be excited and validate my decision. Part 1: Preparing your Content. I was ready to sign! Prospect Buying.

Content 28

Content Social Media Marketing Review 28

Reid All About it

APRIL 29, 2022

Their non-dues revenue scorecard takes seven factors into account, including member value, market insight, effort, and cost. With content and design decisions, remember, says J. Marketing Analytics. Learn about the data analytics available to marketers and what we can extrapolate from them. Obsolete chapter systems.

Louisiana 39

Louisiana Revenue Technology Recruiting 39

Associations Now

AUGUST 22, 2017

Organizations are keen to accept volunteers from all walks of life, but there are several compelling reasons why your group should make an effort to recruit volunteers who represent your audience. The Simply Measured blog provides guidance for creating a social media marketing budget. Other Links of Note.

New York City 43

New York City New York Social Media Recruiting 43

Reid All About it

FEBRUARY 4, 2022

What’s so great about evergreen content? The content consumption fallacy associations need to watch out for. Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Hear about the state of the association job market. Host: PCMA.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Topol, New York Times ).

Tips 41

Tips Video Content Marketing 41

Reid All About it

AUGUST 19, 2022

If a new AMS is in your future, read about the factors you should consider when comparing software —and then the Ellipsis guide will help you prepare for implementation. Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Cloey Callahan, Worklife News ).

Technology 43

Technology Software Cost Products 43

SCD Group

JUNE 10, 2013

Coursera, a Silicon Valley-based company, is announcing today that it will partner with university systems in Colorado, Georgia, New York, Tennessee and Texas to develop and evaluate the potential of technology that is fueling dramatic changes in how higher education is designed and delivered. Markets become unpredictable.

Mooc 40

Mooc Tennessee Georgia Colorado 40

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Balancing Educational Content & Fulfilling Sponsor Expectations. CAE credit.

Chicago 37

Chicago LMS New York Content 37

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.

Columbus 39

Columbus North Carolina LMS millennials 39

Association Adviser

MARCH 19, 2013

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Meanwhile, Dan Stevens sees a more open and fluid editorial calendar for association content producers.

New York City 60

New York City New York California Video 60

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Effectively Promote Your Organization’s Content Online.

North Carolina 34

North Carolina Education Project Communications 34

Association Navigator

APRIL 12, 2013

On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events. I’m the executive director of one association and the legal counsel to another. The variety is what I like. How Big is the Association/Non-Profit Universe?

Alabama 100

Alabama Handbook Washington Pennsylvania 100

Reid All About it

AUGUST 12, 2022

They explain how these factors affect the member experience, how the AMS market is changing and what you should look for in a new AMS. Some of my favorites: cranking up content, reinventing events, enhancing networking, evaluating capabilities and scenario planning. Biersdorfer, New York Times ). Future-proofing.

Software 41

Software System Technology New York 41

CMA Solutions

NOVEMBER 17, 2022

When it comes to marketing, plenty of things have changed in a short amount of time. In 2023, we will see more inclusion in all forms of marketing, especially advertising. Brand Marketing Strategy 2023: Create More Memorable Experiences World-class customer experience is everything. The channels are similar but more advanced.

Marketing 52

Marketing How To Social Media New Jersey 52

Reid All About it

JANUARY 6, 2023

Start by exploring a content-driven approach to sponsorships and an enhanced professional development portfolio. At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. This New York Times story by Roger Cohen is shocking, but not surprising. Sponsorship.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Host: New York Society of Association Executives. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

OCTOBER 16, 2020

Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now.

Indiana 221

Indiana Review Education Conference 221

Reid All About it

NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info/register.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

AUGUST 20, 2021

Recruiting and retaining volunteers is a mighty challenge when members have no time to spare. Fri 8/20 at 10 a.m.* – Events Reima gined: New Rules of Engagement. Your association’s events will need new creative content to draw in your membership, new prospects, and sponsors. Volunteer training. 1 CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Online learning. CEO pandemic insights.

Las Vegas 369

Las Vegas Virginia Content Washington 369