article thumbnail

10 Tips for Documenting Automated Campaigns

Higher Logic

That never rang any truer for me than when I needed to document a marketing campaign for the first time. Last month we launched some redesigned campaigns for our marketing automation tools. He needed me to document what I had created in these campaigns. Why You Need Documentation for Campaigns. Campaign Inventory.

Tips 180
article thumbnail

6 Key Features of the Best Learning Management Systems

Higher Logic

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. These DOA systems are the ones that haven’t met the demands of technology and learners. To make sure you’re on the right path, look for a system with these five essential features.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 2.23.24

Reid All About it

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 265
article thumbnail

Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. Google rankings. Event sunsetting.

Chicago 206
article thumbnail

How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136
article thumbnail

What Do You Need to Know Before You Select a New Content Management System?

Delcor

However, it can be difficult to find the right content management systems (CMS) to publish your websites. They will generally have sales staff that can walk you through product demos or set up a trial of the system for you to try on your own. They can also demo the recommended system and provide a candid perspective on how it works.

System 79
article thumbnail

New Guide Helps Non-Profits Choose Donor Management System

Wild Apricot

If your organization is in the market for new donor management or fundraising software, Idealware has just released a new (free) research report you may want to check out: The Consumer’s Guide to Low Cost Donor Management Systems is an impressive 48-page document that compares the specific features of 33 different donor management systems.(

System 150