Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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3 Expert Marketing Strategies to Increase Event Attendance

AMR Management Services

Picture this: your association is gearing up to host a conference on industry insights. You promote the event at the bottom of your email newsletter a few times, but when the event day comes, your attendees numbers are minimal. To navigate around this issue, you need a solid marketing strategy to get the word out… The post 3 Expert Marketing Strategies to Increase Event Attendance first appeared on AMR Management Services.

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The Pros and Cons of Recording an Event

WBT Systems

Recording an event—or not—is often an automatic action. Maybe your association always records educational events and shares the recording with attendees or sells it later. Or you rarely do because of the expense.

Education 229
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Why Commitment to DEI Is (Still) Important

Associations Now

Criticism of diversity, equity, and inclusion efforts has escalated. That shouldn’t dissuade associations from committing to their core principles. These are challenging times for DEI initiatives. A Supreme Court ruling in the summer that unwound affirmative action protections at universities have prompted some to argue that diversity, equity, and inclusion efforts are on shaky legal ground.

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Blog | Get in the Game of Growing Your Membership | Multiview

Multiview

Fantasy football has captured the hearts and minds of sports enthusiasts worldwide. The success of fantasy football leagues lies in the strategic planning and implementation of a winning team. It may come as a surprise, but the strategic planning and techniques utilized in fantasy football can also be effectively applied to boost association membership.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content

Higher Logic

The post Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content appeared first on Higher Logic. Creating a loyal customer base requires a profound understanding of your customers’ needs, beyond the functionalities of your software. Here’s how to integrate a collaborative, community-driven approach through targeted engagement and user-generated content.

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More Trending

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Are Your Exhibitors Engaging Enough?

Elevating Engagement

This past weekend, I went to a giant tradeshow and observed hundreds of exhibitors in action, trying to engage passersby. Most exhibiting organizations spent a lot of money on booth space, amazing exhibits, signage, samples, discounts, and collateral materials. However, despite all this investment ahead of the show, most exhibitors were still missing the mark on engagement.

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Discover The Best Membership Apps To Transform Interaction

Disciple Media

In today’s digital age, managing memberships, engaging community members, and fostering interactive environments are easier than ever before, thanks to membership apps. Designed to cater to various business needs, these platforms are a one-stop solution for organizing member data, processing payments, and enhancing user experiences. As our world grows increasingly interconnected, the demand for cohesive community platforms has skyrocketed.

Tools 36
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Starting Steps for Finding a Marketing Automation Tool That Integrates With Your AMS

Associations Now

To better serve members and improve efficiencies for staff, it’s important to have a marketing automation platform that works in tandem with an organization’s association management software. Asking questions and understanding current processes can help associations select the right marketing tools. As more associations turn to marketing automation tools to support their digital marketing campaigns, it’s important that it integrate well with the organization’s current association management soft

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How Informz Has Changed (and Using It to Transform Your Email Marketing) 

Higher Logic

The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic. Informz (now Higher Logic Thrive Marketing Professional) has been the leader in email marketing for 20+ years. Learn how you can use it to automate and transform your marketing to engage members and prospective members. The post How Informz Has Changed (and Using It to Transform Your Email Marketing) appeared first on Higher Logic.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How to Write A Donation Letter (+ Examples & Template)

Wild Apricot

Learn how to write the perfect donation letter by understanding the ins and outs of appeals, following simple best practices, and referencing these two stellar examples.

Examples 388
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Association Brain Food: 9.22.23

Reid All About it

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Make sure you go through this list before making any decisions about recording upcoming events. Gen Z education. At Business Insider, Charlotte Lytton reports on research about Gen Z and education.

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The Time Is Now

Spark Consulting

Climate change and sustainability are increasingly in the news and showing up as a key topic for the association industry. Association execs are realizing that climate change is not just a moral imperative, it’s a business imperative. To quote ASAE from their well-attended webinar on this topic back in May: “Either as part of Environmental, Social, and Governance (ESG) initiatives or looking at impact and legacy, associations are increasingly grappling with the role sustainability plays in suppo

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Great Events Equals Better Member Engagement for Association Chapters

Aaron Wolowiec

The mainstay of association chapters has been their chapter events, polls show that the preference for virtual options has risen to nearly 50%, a stat that has a compound effect on member engagement. Where does this all leave chapters? In a precarious position. The good news is that chapters who throw out yesterday’s playbook will find themselves on more solid footing.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Event Sponsorship Levels: How to Build Sponsorship Packages + Free Template

Wild Apricot

Planning your next big event? How are you including sponsors? In this blog, check out sponsorship package examples for all event types plus a free template!

How To 259
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14 Best Member Retention Strategies to Engage Your Top Supporters

EventMobi: Association Events

Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter?

Strategy 130
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What It Takes to Create a Learning Program for Emerging Leaders

Associations Now

By launching a program that combines traditional professional development with industry-specific skill building, associations can give members the tools they need to grow. Learn how this strategy worked for the National Affordable Housing Management Association. Five years ago, the National Affordable Housing Management Association decided to make some changes to its professional development programming.

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Solutions Day 2023—Beyond Answers to Insight

.orgSource

Even when you love your job, without the right support, it’s easy to experience symptoms of leadership fatigue like these. The thrill might not be gone. But genuine excitement is harder to find. Being in the first chair feels like living in a bubble. You could use some fresh advice. You wish that your morning coffee came with a side of creativity. Save the Date Register for.orgCommunity’s Solutions Day.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Safety and security: Preparing your community for hostile behavior

Ungrated

Community association board members and managers frequently practice diffusing tension and communicating clearly. Today, they also need to prepare safety and security plans in the event of hostile and dangerous behavior. Though worst-case scenarios are rare, in an increasingly uncertain climate, a renewed focus has been placed on safeguarding residents, volunteers, and employees.

Education 106
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Backyard Storage Woes: Does the New Backyard Storage Statute Apply to Your Homeowners Association?

Florida Condo & HOA Law Blog

While there has been a lot of buzz about changes made in the 2023 Florida Legislative Session to laws affecting our Association clients, one potentially important change has been largely overlooked. The seemingly innocuous flag bill – House Bill (HB) 437 — creates the new Florida Statute 720.3045 prohibiting homeowners’ associations from regulating certain backyard storage.

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Public Health Group Extends Partnership for Healthcare Equity

Associations Now

ASTHO, along with two other groups, is testing a new framework for funding and addressing community-level health inequities. An association of public health leaders is continuing and expanding a partnership designed to make access to healthcare more equitable. Last week, the CDC Foundation announced the creation of STRETCH 2.0 , an initiative designed to provide “specialized technical assistance to state public health agencies and their communities to address the underlying policies, practices,

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The Xperience your membership-based organization won’t want to miss

Aptify

Read on to learn about highlights from the Xperience 2023 customer conference and what to expect from the event in 2024. Save the date for Xperience 2024! We'll see you next fall in Las Vegas, NV Save the date If your large association, union, or other membership-based organization is looking for new membership management software, consider this: One of the great things about being an Aptify customer is the strong community and resources available to help ensure customer success.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Committed to community: CAI ready to respond to challenges and opportunities

Ungrated

Founded on this day in 1973, CAI has experienced a lot of changes, growth, challenges and opportunities. The organization now includes more than 45,000 members and 64 chapters and it has become the international center for community association best practices, learning, and advocacy. Over the past 50 years , CAI and its members have grappled with exciting, frustrating, and sometimes grueling issues.

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Voting Requirements After Merger Questioned

Florida Condo & HOA Law Blog

Q: In your previous column from 2022, it clearly addresses which documents control in the example of when a sub-association’s documents are stricter than the master. Which documents prevail in the following situation? My community had a master association and also four smaller sub-association. The sub association declarations have a 75 percent approval requirement by the voting members to approve an amendment in their declarations, but a majority specified in their bylaws.

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Embracing Your True Self in the Workplace

PROPEL

In this episode, we talk about embracing your true self in the workplace, featuring our special guest, Erin Coupe, founder of Authentically EC, and whose personal journey from the corporate world to self-discovery serves as a powerful testimonial to the significance of staying authentic. Join us as we unveil Erin’s inspiring story, her strategies for self-exploration through journaling and.

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The Top 10 Tasks an HOA Management Company Can Help You With

AMG

HOA management companies are essential to a well-run HOA or condominium community. However, if you are new to these companies, you may not be sure what tasks you can expect an HOA management company to help you with. Don’t despair. In the rest of this article, we answer that very crucial question. The Top 10 Tasks That an HOA Management Company Can Help You With An HOA management company provides a wide range of services to help effectively manage and maintain a community.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!