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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

These reports, issued with a frequency appropriate for your association, allowing you to: identify cost benefits such as how many individuals attended discounted educational programs, the number of free briefings received, etc. 3. Take advantage of press releases. Increasingly, people are getting their news online.

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CommPartners Announces Acquisition By Symphony Technology Group (STG)

AssociationChat

[ Read the complete press release ]. The acquisition underscores STG’s commitment to building a unique, market-leading software platform offering continuing education, professional development, events, learning and content management solutions to associations, non- profits, healthcare & life sciences organizations.

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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. And what’s your thoughts on press releases, op-ed pieces, or short-form blog posts?

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You’ve Got to Read This: October 11, 2011

Reid All About it

If you’re going to a conference or educational session and plan to tweet, read this post first. Standard press releases are often misdirected, irrelevant and boring. Here are some creative alternatives to sending a press release from Claire Celsi at Ragan’s PR Daily. start with this slideshow of AD screen captures.

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Where Associations Are Succeeding. What improvements are you making to your conference content strategy?

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Realtors Expand Reach of Accelerator Program

Associations Now

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. The National Association of Realtors wants to drive more tech-minded thinking in the commercial real estate sector.