Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Scaling is so important for small organizations with limited marketing resources.

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. Below, we delve into more medical marketing strategies, beginning with the tactic that makes the most headlines.

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Association Success

NOVEMBER 5, 2020

ACOFP had a 90% attendance rate for its virtual conference, ACOFP ’20 Virtual, which the organization created to replace its annual in-person convention. That kind of number is astonishing, even considering how many people have been searching for development opportunities while working from home.

How To 178

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Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. More info/register.

Revenue 256

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EventMobi: Association Events

OCTOBER 19, 2023

If you run a membership organization, you know how important it is to engage and retain your members. After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! How Do I Create a Membership Drive? What is a Membership Drive?

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Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. However, when you repurpose content from your live events, you can save your organization time and money while reaching new learners. Scaling is so important for small organizations with limited marketing resources.

Content 52

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Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news.

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Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. Let’s dig into these deliverability challenges and how to solve them. 3 Email Deliverability Areas to Watch.

Communications 262

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Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. Here, we’ll guide you step-by-step on how to nurture such a valuable space for your business.

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Higher Logic

NOVEMBER 27, 2018

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns.

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Association Success

AUGUST 24, 2020

Most people would like to belong to a dynamic, innovative and forward-thinking organization that sets a high bar among its peers. Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. A sophisticated social media strategy.

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Reid All About it

MAY 19, 2023

Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. William Penn Chapter events. Leadership training. Good stuff. Users group.

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Reid All About it

MAY 21, 2021

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist.

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Fonteva

MARCH 22, 2023

A good marketing strategy is key to getting the word out about all of the great resources and benefits available to members of your association. And the star of your strategy? be your organization’s website. Your website has the potential to help your organization’s marketing strategy thrive.

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Disciple Media

FEBRUARY 6, 2024

Steps to create a membership site Now let’s dive into how to build your own membership site, broken down into 10 important steps: 1. Identify your target audience Research and analysis: Begin with detailed market research to understand who your potential members are. This allows for more personalized content and marketing strategies.

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Higher Logic

OCTOBER 12, 2017

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy.

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MemberClicks

SEPTEMBER 20, 2023

Here are the features, tools, and solutions to look out for to modernize your organization. How the right medical association software does it: Improves your member marketing and member engagement campaigns by elevating your association marketing strategy. Not sure where to start? What is a Medical Association?

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Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. More info/register.

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Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). If you’re looking for more detail, check out our blog on how to create a membership. But how do you harness this power?

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Delcor

APRIL 10, 2020

You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on. Welcome to the Digital Workplace. Steering Team. File Storage Standards.

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Fonteva

NOVEMBER 10, 2021

Whether you’re organizing a lecture for staff members or a conference for association members, attendance is everything. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Why Bother? But never fear. Master Plan.

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Reid All About it

JANUARY 4, 2019

How close is your association’s IT leader to his description? MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. How to set up Google Analytics. Organizer: Claudia Trapp, International Registration Plan, Inc. More info/register.

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Protech

MAY 9, 2023

Before the event, participants are confused about where and how to register, and staff members have to spend hours assisting them. After the conference wraps up, your association isn’t sure if it was a success or how to improve for next year. So, what could this organization do differently to ensure future events run more smoothly?

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MemberClicks

SEPTEMBER 27, 2023

A great event registration experience can boost attendance, provide you with important data for improving future events and your organization as a whole, increase event profits and ROI, widen your reach, and provide new sponsor and donor opportunities. This will keep attendees engaged, excited, and interested in your event and organization.

Tools 52

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Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Navigate CES describes how your association can improve the customer journey for sponsors, exhibitors and advertisers. Achurch Consulting describes how to take an intentional approach to tool implementation. Employee retention.

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Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve. The SendX blog shares their guide to email deliverability.

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Association Success

SEPTEMBER 22, 2020

Along with generating conversation, a smart content strategy can spark action, too. MORE: How content curation combats information overload. When you publish content that is full of facts, proven insights and specific details, your organization can build a reputation as a trusted source of information. Download it now.

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NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! To make this fundraiser work, you’ll need to sign your organization up with an online shopping fundraiser program.

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Reid All About it

APRIL 23, 2021

Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy. Improve your skills in addressing unconscious bias in yourself and in others in your team and organization. 1 CMP credit.

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Disciple Media

JUNE 29, 2023

If you’re reading this article we imagine that you have or work for a great business and you’re starting to think about how to get it discovered by more people. Content marketing is a powerful tool for attracting, engaging and converting your target audience. This will improve your search engine visibility and drive organic traffic.

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Protech

APRIL 12, 2023

As a member of an association’s staff or leadership team , you see the hard work that goes into managing these organizations firsthand. To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform.

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Reid All About it

NOVEMBER 20, 2020

Fri 11/20 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

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Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

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Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions.

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Fonteva

DECEMBER 19, 2019

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. Email marketing. Email marketing.

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Reid All About it

JANUARY 7, 2022

You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges : one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions. Email marketing automation software.

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Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. Mon 5/10 at 1 p.m. every Monday.

Technology 370

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