article thumbnail

Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256
article thumbnail

How to Start an AI Strategy

Associations Now

Sometimes it seems to be in the nature of CEOs to catastrophize: A PwC survey released last month found that a growing percentage of CEOs fear their organizations won’t survive the next decade, thanks in part to concerns about generative AI. Where AI differs from other strategic initiatives is the breadth of uncertainty that surrounds it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. It’s Time to Innovate: Member Engagement in the Post-COVID Age.

San Jose 369
article thumbnail

Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . According to the 2022 Community Brands Association Trends Study , Pros prioritize technology used to improve MX.

article thumbnail

Association Brain Food Weekly: 1.4.19

Reid All About it

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. How close is your association’s IT leader to his description?

Video 285
article thumbnail

Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Adoption and retention followed.

article thumbnail

Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Innovation grants. Publication subscriptions at member and non-member rates. VIP meetups.

Revenue 135