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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment. The State of Association Marketing.

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MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. Fri 5/19 at 4 p.m. Fri 5/19 at 4 p.m.

Strategy 195

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. . After completing a few writing jobs, I have room for more client work in my schedule. More info/register.

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Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why pay registration if the best parts happen outside the official agenda?

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Reid All About it

AUGUST 4, 2023

Your input will help associations benchmark the use of event, member, and other mobile apps in associations. Your association’s recruitment and retention success depend on your membership model pricing. Quick hits Five things to do to heat up your content marketing game during the summer lull. Membership pricing. 1 CMP credit.

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Reid All About it

APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations.

Education 195

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research.

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Chicago Newsletter Mooc Education 200

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Virtual event sponsors and exhibitors.

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ISAE

JANUARY 31, 2024

Auction Planning: 5 Steps to Master Event Preparation You’re likely familiar with the planning chaos before a fundraising event like an auction: your team is scrambling to polish off details, items seem to be missing, and you’re in the midst of trying last-minute strategies to drive more registrations.

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Reid All About it

MARCH 25, 2022

Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Thorben Grosser, VP of Product Marketing & Events, EventMobi. All events are online at Eastern Daylight Time unless otherwise noted.

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Blue Sky eLearn

JULY 24, 2019

There’s a lot riding on your association’s next event, so how can you get the most out of it? . Every event-planning team struggles with this question. For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host.

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Reid All About it

JUNE 2, 2023

The weekly list of free educational events and resources for the association community… “Almost everything will work again if you unplug it for a few minutes, including you.” Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. They’re interested in the content, that’s it. 1 CMP credit.

Technology 195

Technology Chicago Education System 195

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JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. They also share change management strategies for change-fatigued association professionals. Some of these strategies are new to me but look very promising. Event marketing. AI and Tech Strategy.

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Educate, Educate, Educate: Events & eLearning. It’s also a great way to determine your pain points when addressing your association’s event strategy.

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Reid All About it

SEPTEMBER 25, 2020

He describes what attendees are truly seeking from an event—and it’s not a passive session-watching experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. Marketing Manager, Aptify. Diversity and inclusion in marcomm. More info/register.

Case Study 285

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Achieve

AUGUST 18, 2020

Amid all the challenges and disruptions that 2020 has already thrown our way, tackling a new kind of virtual event might feel like a major undertaking for your nonprofit’s team. However, now is the perfect time to try new strategies to keep your donors engaged while raising support for your mission. Set guidelines for your event.

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MemberClicks

NOVEMBER 29, 2023

With virtual event sponsorship, your organization gets more funding while increasing your reputation by associating your organization with well-known companies known for making an impact in causes related to your mission or values. SponsorPark A sponsorship marketing consulting firm.

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. The council manages leadership recruitment, candidate evaluation, and nominations.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

MemberClicks

FEBRUARY 28, 2024

Identify and find your target audience Increasing the number of people who attend your event is a top priority, which means that you need to know who you are targeting and how you can find them. To accomplish this, you need to create a customer persona, find these customers, and then use targeting strategies to promote engagement.

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JUNE 19, 2020

Inclusion strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. This is an opportunity for membership professionals to learn best practices from their peers on topics related to change management, membership growth, innovation, relevance, trends, and strategic planning. More info/register.

Video 221

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Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy.

Member Engagement 98

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NOVEMBER 11, 2016

Brandt Krueger, educator, speaker and consultant specializing in the field of event technology. Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Sue Pelletier (moderator), editor, MeetingsNet. Host: Pathable.

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MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Do you have a strategy to keep them coming back to you – for content, resources and to take action?

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MemberClicks

FEBRUARY 2, 2024

These speakers, with their insights and expertise, can set the tone and elevate the entire event. Securing the right keynote speaker requires a blend of strategic planning, careful negotiation, and effective communication. Firstly, when reaching out to speakers, communicate if there’s any flexibility in your event dates.

How To 52

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Associations Now

MARCH 19, 2014

While communication tactics, event planning programs, and recruitment campaigns continue to evolve, and as associations continue to focus on providing value to members, Association Subculture blogger Shelly Alcorn believes they also should pose a new question to spur membership growth. A Pin Is Worth a Thousand Words.

Social Media 40

Social Media Strategy Recruiting Recruitment 40

Trade Association CEO Blog

AUGUST 18, 2011

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Event Planning Checklist. Event Planning Checklist.

Event Planning 28

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Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. No one knows what 2021 will bring but you can plan for a few scenarios. 3: Look Beyond Membership When Marketing.

Survey 106

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MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

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MemberClicks

NOVEMBER 22, 2022

It streamlines how you connect with your members, makes your staff’s lives a million times simpler, and optimizes your membership strategy for growth. It provides educational and nonprofit organizations with alumni databases everything they need to stay in touch with alumni, invite them to events, and even fundraise from them.

Software 52

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Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. When the student is ready, the teacher appears… but is the boss willing to pay? Board practices. 1 CAE credit.

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Plan to join the discussion. Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor.

Charlotte 150

Charlotte DC Washington Newsletter 150

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FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Plan to join the discussion. Top Trends in Experiential Marketing for 2017. Discover what exciting events are doing in experiential, the role of technology in experiential events and how can you make the most out of it, and cutting edge tactics to get the wow factor.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. For the Love of Events ROI Hear different perspectives on measuring your event’s ROI and driving a better member experience.

Blended Learning 39

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Associations Now

JUNE 12, 2017

How to engage and recruit new graduates to your association. Also: Even a veteran event planner can make these common mistakes. Now is a great time for your association to engage with and possibly recruit these new college graduates. Event Planning Errors. — MICEFX.COM (@micefxsolutions) June 12, 2017.

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