WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. Course materials, for example, content they’ve created or books they agree to purchase for students? For example, since they’re program partners, it may make sense to share student contact information. Finding guest speakers?

How To 155

How To Blended Learning Revenue Education 155

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Report Marketing millennials Directory 49

Reid All About it

JUNE 2, 2017

I’m looking forward to spending a few days next week talking and thinking about association technology. As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Are you spending the right amount of money on technology? Ah, the geeky pleasures of life.

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Raleigh Chicago DC Washington 150

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

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How To LMS Tips Class 210

Nimble AMS

FEBRUARY 3, 2022

You might be surprised at just how far this technology has come! You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Tools 140

Tools Software System Library 140

Associations Now

OCTOBER 17, 2019

Clicks and opens on a marketing email. According to “ Emotions, the Next Event KPI? ,” a white paper from CWT Meetings and Events, facial coding could be the answer. For example, the session that had the highest scores for both attention (83 percent) and emotional engagement (17.2 A look at some benefits.

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Conference Video Innovation Tools 54

Associations Now

NOVEMBER 10, 2014

A new collaboration between the browser maker and the mobile-operator trade group hopes to build digital literacy worldwide—relying on creating local content, not just technology. Mozilla’s Firefox OS phones , which are low-cost devices focused on emerging markets, are a prime example of this approach. .

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Content Software Cost Technology 40

Reid All About it

SEPTEMBER 27, 2016

Kevin Kelly, from his book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future ). They need to offer relevant, dynamic curriculums—accreditation requirements hold them back now from responding quickly enough to market (and student) needs. How long will it be before it enters your market?

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Education Mooc Class Maryland 150

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. This is a great example of repurposing content.

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Marketing Social Media Video Content 28

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

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Tools Marketing Recruiting Recruitment 40

Associations Now

AUGUST 11, 2014

In a recent report, the Edison Electric Institute encourages its members to help build the infrastructure for the rise of electric vehiclesas well as to lead the way by purchasing the technology for their own fleets. Taking Its Own Medicine. It would be a big change for the industryjust 1.7

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Price Industry Report Technology 40

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. This embrace of technology that makes association life easier should be applauded and further supported in 2014. Your pricing and member benefits need to reflect that.

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millennials Social Media Price Review 60

Association Success

NOVEMBER 23, 2017

Since then, I’ve been implementing the methodology with my team at the National Council of Architectural Registration Boards (NCARB) where I work as Chief Information and Innovation Officer, leading the modernization of the organization through the implementation of technology. None of these things took much time. The rest will follow.

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Project Review Tools Innovation 68

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. In this post, he addresses three tricky issues: negative consequences of technology, climate change, and ideological divisiveness. Metatrends. 1 CAE credit.

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Tips Video Content Marketing 41

Associations Now

JUNE 26, 2017

(Emily Bratcher’s report last week on a global certification launched by the National Association of Insurance and Finance Advisors spotlights one example of that trend.) “Ongoing globalization and technological change are now further weakening people’s trust in global institutions.” And that trust is eroding.

United States 40

United States Proposal Certificate Report 40

Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Through a combination of financial investment, education, and technology, TMA has made business intelligence—the transformation of raw data into useful business information—part of its day-to-day culture. But that’s changing.

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Texas Pennsylvania Software Project 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

Team 50

Team Recruiting Recruitment America 50

Achieve

DECEMBER 19, 2017

Events: An action on your site, such as signing up for a newsletter or downloading a white paper. With the examples above, you could consider a landing page with more information, increase your ad budget on Facebook and pull back on Instagram or streamline your checkout process). About the Author. . Rai Masuda.

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Newsletter Analysis Report Strategy 52

Vanguard Tech

JULY 30, 2012

Some high level examples might include. white papers). Ray van Hilst is Director of Client Strategy and Marketing at Vanguard Technology. First, it helps to know what your website’s goal is so you can align measurement with those goals. Advertising Revenue = page views and time on site.

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Course Analysis Content Tools 70

Slice-Works

JULY 24, 2014

CTAs are effective tools that create in-bound marketing and convert leads to sales. Here’s my go-to list of 9 best practices for leveraging CTAs as an in-bound marketing tool in your marketing communications toolbox: 1. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial.

Social Media 28

Social Media Video Tools Marketing 28

Associations Now

APRIL 14, 2015

Given the limited use cases, the lack of evidence that it’s going to be a blockbuster hit on the scale of the iPhone or Android, and the utter newness of the technology , developing for the platform is probably best suited for tech giants and hobbyists. Ironically, a prior Apple launch is the perfect example of this point in action.

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Guidelines Technology Innovation Software 40

Associations Now

JUNE 8, 2016

Associations face no shortage of challenges in tracking the ROI of their myriad programs and services, and perhaps just the latest head-scratcher is figuring the ROI of an online member community platform—a technology endeavor that comes with a pretty big I. The primary reason to calculate ROI is that it forces you to define value.

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Class Revenue Case Study Software 40

Beth Kanter

APRIL 1, 2012

focusing on how information consumption patterns are changing in light of these two technological developments. Disparate marketing channels complicates the life of the average NPO today. Disparate marketing channels complicates the life of the average NPO today. Her blog is Contentious.com. Twitter: @agahran.

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Resources Conference Tools Sample 28

.orgCommunity

FEBRUARY 25, 2019

Technology creates paradoxes that are as upside down as Alice’s adventures in Wonderland. marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys.

Marketing 68

Marketing Case Study eBook Social Media 68

Beth Kanter

JULY 25, 2013

The Foundation is offering webinars and publishing white papers for nonprofits. Two recent papers that caught my eye were: ” How to Use Social Media for Social Good ” and “ Building Meaningful Engagement.” This was (by far!) the largest spreadsheet I have ever seen in my life.

Social Media 28

Social Media System Proposal Email Marketing 28

Slice-Works

FEBRUARY 6, 2014

Content marketing is all about satisfying your prospects’ need for essential information in the subject area your organization serves – subtly fostering “love-at-first-sight” resonance as well as the long-term relationship. There are many benefits to using content marketing techniques. Part 1: Preparing your Content. Prospect Buying.

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Content Social Media Marketing Review 28

Beth Kanter

APRIL 18, 2013

Darin McKeever from the Bill and Melinda Gates Foundation (and Markets For Good ) was the moderator. On demand access to trusted information for every realm of decision-making is available, and yet for all the technology progress – many in our social sector find ourselves at loss. Why are we using data that is 3 years old?

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Analysis Resources Social Media Case Study 28

Tom Morrison

OCTOBER 22, 2009

The world of business is changing every day, and it is critical for associations to tap into the innovations in technology to help enhance our value to members and create a connection between them that cannot be separated. Let me share a real life example that happens at meetings: Many members, for some reason, choose to not attend meetings.

Social Media 40

Social Media Jacksonville Library Content 40

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. A few examples of repurposing include: Breaking up long-form content into smaller more accessible packages. Encompassing demographics. Career stage. Activity during events.

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Learning Management System LMS Revenue System 82

Spark Consulting

APRIL 5, 2016

The example HBR used was of a solar company. Automation: streamlining processes through technology. In other words, leading engagement from the outside-in (yes, as in the white paper I co-authored last spring with Anna Caraveli). Do a better job marketing their business. What is a “customer journey”?

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Review Products Team Committee 150

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: American Marketing Association.

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Raleigh North Carolina Texas Chicago 150

Expo Logic

DECEMBER 27, 2019

Event marketing and promotion. How Can I Use Conference Apps and Technology for Greener Event Planning? See how you can join the movement by incorporating sustainable conference apps and technology across your event planning stages. These printed materials are useful, yet are one of the largest contributors to event paper waste.

Event Planning 36

Event Planning Certificate Conference Tips 36

SCD Group

JANUARY 1, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute 2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. Mobile responsive design is another example.

eBook 40

eBook Content Marketing Video 40

Off Stage

JUNE 25, 2009

By and large, the WAV group articles are about important industry stuff—trends, technology, economy. Articles are short, and bigger issues are addressed in helpful ‘white papers’ (which, by the way, are an effective communication tool for your members—if you don’t know about them, go to Wikipedia or click here ).

Newsletter 40

Newsletter Mississippi Social Media Video 40

Leading Learning

APRIL 9, 2020

And if they are, they may be taught ineffective tactics—highlighting key passages in a text, for example, is not a successful approach. Or vice-versa—we may believe our learners can achieve anything but think it impossible to ramp up our digital marketing savvy. For example, they need to know that labels can trigger the fixed mindset.

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Course Resources Education Process 52