Membersuite

MAY 26, 2022

The anxiety-ridden decision to look for new technology was the topic of the first session of Mastering Membership , our new event series for mid-size associations featuring advice from the association, selection consultant, and technology partner’s perspectives. View Recording How to Know When It’s Time to Make a Technology Change.

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Technology Software System Process 144

WBT Systems

MAY 10, 2018

How can your organization expand online learning reach? Learn from successful corporate market strategies! In this dynamic one-hour roundtable, panelists will share valuable lessons learned, along with advice about how to: Build a viable business model for bulk sales. Develop effective pricing and marketing strategies.

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Strategy Marketing How To LMS 150

NXUnite

OCTOBER 24, 2023

To get started, we’ll cover how you can efficiently use grant management tools to carry out tasks like administrative oversight and budget management. With technology that streamlines and automates administrative tasks, your organization can balance awarding funds quickly and efficiently while still following all necessary procedures.

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Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success?

Marketing 169

Marketing Tools Examples Content 169

Reid All About it

APRIL 26, 2024

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. The outlook for associations, as described in Marketing General Inc.’s Rachel Mace at Association Analytics explains how to set up and use an engagement scoring model.

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Content Survey Education Strategy 266

MatrixG

MARCH 25, 2024

Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them? This is a mistake. Track progress, celebrate results. Keep tweaking.

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Revenue Cost How To System 105

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. Such is the way with virtual event marketing. Why Bother?

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Marketing How To Discount Content 52

HighRoad Solution

OCTOBER 25, 2021

And that creates challenges for marketers, who are typically organizational innovators and change agents. While change is inevitable and necessary, personally and professionally, it’s uncomfortable and anxiety-inducing for most. The reality is that most people just don’t like leaving their comfort zones.

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Technology How To New York Innovation 78

Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. The post How to Make Analytics a Priority – Finally!

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.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. She explained how ABOMS found a user-friendly solution to supporting members on their journey to professional certification. Just what we missed in 2022!

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Technology Review Innovation Library 88

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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Content Marketing Education Course 150

Association Analytics

JANUARY 12, 2022

The post How to (Finally) Make Analytics a Priority appeared first on Association Analytics.

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How To Member Engagement Resources Strategy 321

MultiBriefs

MAY 9, 2024

Figuring out how to increase membership retention within your association starts with engagement. Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close.

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How To millennials Social Media Newsletter 52

Nimble AMS

JANUARY 23, 2023

A new AMS can build enthusiasm by greatly increas ing the staff and member experience. When it’s time to share the good news of your new technology investment, consider the following strategies: Share why you bought your new AMS. Consider listing the top three member perks to generate interest in your new technology.

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How To Software Newsletter Social Media 122

MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. Read on for more in-depth ways to market towards these demographics.

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Strategy Marketing millennials Social Media 52

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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Strategy Marketing Price Certificate 88

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. According to the 2023 Membership Marketing Benchmarking Report , 50% of associations reported an increase in new member acquisitions, up from 44% in the 2022 report! Need some inspiration?

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Directory Organization How To Kansas City 147

Wild Apricot

DECEMBER 21, 2017

This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Technology. Selection of Enablement Software and other Technology Tools. Technology Adoption and Optimization. Sales Ops: Table of Contents. Performance.

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How To Process Tools Team 362

Higher Logic

OCTOBER 12, 2017

We all know it’s true: technology is becoming more vital with each passing day. As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Online community and marketing tools open up communications with your supporters.

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Technology Strategy Software Tools 179

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

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DC Washington Member Engagement Innovation 261

EventMobi: Association Events

SEPTEMBER 13, 2023

So how do you improve your member experience? In this post we’ll explore: Why member experience matters What makes a great membership experience How to improve member experience How event management software helps deliver better a member experience What is Member Experience? Making your brand stand out.

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Member Experience Tips How To Software 130

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

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Email Marketing Marketing Social Media Video 159

Reid All About it

MARCH 1, 2024

They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

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Education New Hampshire Tips Technology 256

EventMobi: Association Events

SEPTEMBER 29, 2023

and how to track attendance at an event using software. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. The market brims with options, but the right fit should be user-friendly, scalable, and offer robust analytics.

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How To Software Cost Tools 130

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing?

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How To Social Media Discount System 52

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. How can your association or organization sell more memberships? In this article, we will take a deep dive into how to sell memberships and steps to making memberships more appealing. Are you actively marketing?

How To 52

How To Social Media Discount System 52

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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Revenue Strategy Price Newsletter 256

Membersuite

JUNE 6, 2023

But when change is so pervasive, why doesn’t everyone understand how to deal with it by now? I hope it is too, especially if you’re introducing enterprise-level technology, like an association management system (AMS). They’re stressed about all the time they’ll spend trying to figure out how to do something they used to do quickly.

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Technology Strategy Project Team 78

Protech

MARCH 13, 2023

Inspired by these women, and to continue to shine a light on women in association technology, we interviewed three Fonteva & Protech women executives about their careers. Belonging in Tech It’s a common misconception that coding is the only career available in technology. I was working at an environmental advertising agency.

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Technology Project Austin Colorado 52

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. AI vs human interactions. 2024 membership pains. Gamification at events. Dull new world.

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Revenue Price Denver Tools 256

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

WBT Systems

JANUARY 16, 2018

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. McGonigal teaches a class at Stanford, How to Think Like a Futurist. Here’s how to practice this mindset.

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How To Innovation Class Analysis 251

Reid All About it

APRIL 19, 2024

Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. CAE credit. More info/register. More info/register. More info/register. to 3:30 p.m.

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Newsletter Content Social Media Education 250

Achurch

MAY 7, 2021

But regardless of your organization’s complexities, the important thing is to use cloud-based technologies. We have compiled the seven most essential technology categories every organization should have to operate remotely successfully. #1: In addition, many CRMs now include AI-powered marketing workflows and predictive analytics.

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Technology Team Project System 110

Nimble AMS

DECEMBER 27, 2022

Here’s how to get started. . How c an p rofessional a ssociations b enefit f rom b usiness a nalytics? . TECH TIP: Nimble AMS Predictions leverages the AI technology from Salesforce Einstein to make it easy for associations to get started with predictive analytics. Make data-based decisions. Prescriptive analytics .

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Association Management Software Analysis How To 135

WBT Systems

APRIL 10, 2018

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. Last week, we explained how to prepare your business case for a new LMS —from collecting evidence to gathering allies. You must figure out how to connect a new LMS to those values.

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LMS How To Learning Management System Proposal 165

Associations Now

FEBRUARY 9, 2024

As a disruptive technology, generative AI has few peers. Sounds nice—and flattering from a tech company plainly sensing a market opportunity. There’s plenty of low-hanging fruit in terms of chatbots and similar tools; recently I’ve covered how associations have used AI to streamline legal processes and improve email marketing.

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Strategy How To Survey Email Marketing 45