Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. Keep It Simple with Strategy. Here are some ideas to get you started. First Name.

Marketing 197

Marketing Illinois Florida Content 197

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach.

Discount 52

Discount Social Media Examples Strategy 52

NXUnite

JANUARY 2, 2024

Nonprofit Content Strategy A well-rounded nonprofit web designer looks at each website’s content strategy as a whole to determine how to attract and retain visitors. Kanopi’s WordPress for nonprofits guide offers these tips for refining your website’s content strategy: Use simple language and avoid jargon.

Memphis 130

Memphis Content Video Project 130

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

millennials 370

millennials Survey Team Education 370

Achieve

MAY 5, 2023

This fundraising strategy has gained momentum in recent years. We’ve provided five effective strategies to help you get started: Start Planning Early Combine Fundraising Events Recruit Mindfully Offer Incentives Equip Your Participants Let’s explore these strategies in more detail! Develop a recruiting strategy.

Strategy 52

Strategy Portland Recruiting Recruitment 52

Blue Sky eLearn

FEBRUARY 18, 2021

Assess your data to create a long-lasting strategy. Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Assess your virtual event data to create a long-lasting strategy. Construct a communication plan to engage members.

Organization 232

Organization Software Newsletter Tips 232

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Provide context you can refer back to. Additionally, to resolve this trust issue, you’ll want to refer back to your data governance template and management systems.

Team 319

Team Report Course Proposal 319

NXUnite

OCTOBER 4, 2023

The nonprofit marketing space isn’t as straightforward as it once was. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks. Ambassadors can take the reins during fundraising or marketing campaigns, promoting your organization to their personal networks.

Tips 130

Tips Social Media Guidelines Recruiting 130

Association Success

DECEMBER 19, 2018

We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). Email is used to blast information to everyone, as if everyone needs the same thing. Email is used to blast information to everyone, as if everyone needs the same thing.

Content 76

Content Strategy Communications Revenue 76

Association Analytics

FEBRUARY 14, 2022

Use softer, more open-ended questions to get detailed information that you will capture in writing for your plan. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives.

How To 169

How To Case Study Cost Revenue 169

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. That said, data provides information. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

Content 78

Content Revenue How To Social Media 78

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CAE credit. Host: Fridays@4.

San Jose 369

San Jose Email Marketing Tools millennials 369

EventMobi: Association Events

SEPTEMBER 13, 2023

A positive relationship with your organization will inspire your members to refer their friends and colleagues. This organic connection is worth its weight in gold and can save you on big marketing costs. No matter what your strategy is, personalization is key. But first… Why Does Member Experience Matter? Accessible.

Member Experience 130

Member Experience Tips How To Software 130

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

Associations Now

APRIL 15, 2019

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. But that doesn’t mean your digital content strategy couldn’t benefit from experimentation. Which brings me to the art of content marketing. If they can’t find that result, they’re going to keep looking.

Content 92

Content Marketing Strategy System 92

Membership Marketing

JANUARY 10, 2019

Finally, for recently lapsed members, you have contact information and an established business relationship allowing you to reach out to them through a variety of means including email, phone, direct mail, and for some with texting. If this is the case, what are some of the strategies that are most effective in winning lapsed members back?

Marketing 74

Marketing Discount Price Review 74

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Achieve

MAY 7, 2024

Your nonprofit’s mission requires funding, which is why your organization puts a lot of effort into its fundraising strategies. However, cash donations also refer to more complex contributions, such as startup costs paid by a board member that aren’t reimbursed. FMV for securities represents their open market value.

Organization 52

Organization How To Revenue Tennessee 52

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. What is Sales Operations? But perhaps more than anything else, sales operations brings a system to selling. Sales Ops: Table of Contents.

How To 362

How To Process Tools Team 362

Association Adviser

FEBRUARY 15, 2019

A mobility strategy thus becomes crucial for harnessing member engagement for your association. So how can you go about leveraging mobility strategies to gain traction in member engagement? Mobile Strategies for Member Engagement. Define the Engagement Goals for your Organization. Optimize content for mobile consumption.

Member Engagement 71

Member Engagement Strategy How To Handbook 71

Socious

JANUARY 12, 2017

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Give your customers a “home” online where they can get offers and information after making a purchase. The results will far outpace that of a single reference.

Marketing 100

Marketing How To Content Products 100

Higher Logic

MAY 20, 2020

To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. Sharing contact information Your member directory is, at its core, a list of members.

Directory 147

Directory Organization How To Kansas City 147

Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia).

Education 354

Education Technology Strategy Revenue 354

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Prepare Your Event strategy for 2021. Online learning.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.

Member Engagement 59

Member Engagement Strategy LMS Class 59

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. The last thing you want is for the information discussed at your events to be forgotten once it ends. Resource: 5 Expert Tips to Revamp Your Event Management Strategy.

Tools 208

Tools LMS eBook Resources 208

NXUnite

NOVEMBER 14, 2023

Corporate volunteer grants are an excellent way to supercharge your volunteer relationships, kickstart new corporate partnerships, and enhance your fundraising strategy. In no time, you’ll cultivate a lucrative volunteer grant strategy that helps you pursue your mission. What Are Volunteer Grants? It’s that simple!

Guidelines 130

Guidelines FAQ Recruiting Recruitment 130

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Check out these sixteen strategies to repurpose your content: 1.

Content 52

Content Revenue How To Social Media 52

Nexus Marketing

MARCH 7, 2024

Technical SEO refers to the optimization of a website’s technical elements to improve its visibility and rankings in search engine results pages (SERPs). At Nexus Marketing, we help clients develop a strong technical SEO foundation to support the success of our on-page and off-site SEO strategies.

FAQ 52

FAQ Project Proposal Content 52

Forj

APRIL 22, 2021

The biggest difference here is who is responsible for carrying out the strategy that the consultant provides— the consultant alongside your internal team or your team itself. Some of these services include: Creating a strategy for your learning business. Creating a content development strategy. Converting courses to new formats.

LMS 172

LMS Course Price Team 172

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved. Reason #5: Forgot to Renew.

Tools 258

Tools eBook Report Learning Management System 258