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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Tip: Sign up for Higher Logic's Super Series to see examples of virtual events as well as learn how to bring more engagement to your organization.

Revenue 296
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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. New association event.

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Making the Case for Analytics to Secure Your Slice of the Budget Pie

Association Analytics

Focus on the Outcomes Embracing the Future: We know change is hard and in long-standing organizations, can be met with resistance. The apprehension to adopt a new system or modify a current one is real. These could be member retention, recruitment, products & services and event registrations.

Analysis 169
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Association Brain Food Weekly: 6.25.21

Reid All About it

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Amanda Milligan, Content Marketing Institute ). Host: Nonprofit Learning Lab. Exhibitors.

LMS 361
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Driving Growth with Hybrid Events

Blue Sky eLearn

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

Content 218
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3 Tips to Empower Member Organizations with E-learning

Leading Learning

Trade associations need to provide experiences that are valuable for both their member organizations as a whole and the individual learners that are part of those organizations. It’s your association’s responsibility to lead your member organizations with e-learning that prepares them for the future of your industry.

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How to Find Your Best Content Topics (Without Paying for Market Research)

Higher Logic

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136