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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Mentoring programs encourage professional development and networking, giving your association the power to connect the experienced with the ambitious so both can share resources and work together towards mutual career goals. Barb Boggs, Events & Volunteer Relations Manager, Grant Professionals Association. Group Management.

Tools 205
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The Visual Shift: The Ultimate Guide to Video Marketing for Associations

MemberClicks

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations? Currently, 137.4K

Video 52
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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

Sometimes, association leaders put too many of their resources into acquiring new members, and they don’t focus enough on engaging and retaining them afterwards. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. Learning management system data.

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Why your association needs to adopt a flexible IT budget

Nimble AMS

Association Management Software: Your association management software (AMS) is the main technology your organization will need to upgrade if you feel your current software isn’t connecting you to all a reas of your organization. Individuals join associations for industry insights, job boards, career fairs, and recruitment guides.

Software 122
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How Engagement Tools Improve Association Event Management

Higher Logic

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Resource: How to Use Events & Conferences to Increase Activity in Your Online Community.

Tools 208
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Offers like these work better when marketed with a sense of urgency. You will need to market this sample program as much as any other product.

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