Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives.

millennials 59

millennials Newsletter Review Social Media 59

Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms.

Social Media 58

Social Media millennials Email Marketing Recruiting 58

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. 5 Tips to Engage Gen Z and Millennial eLearners in 2020 and Beyond. Lindsay Rutz, Marketing Assistant @Web Scribble.

millennials 307

millennials Montana Class Education 307

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. He also reviews four books that “can open your eyes to the importance of neuro-plasticity and how you can intentionally take steps to increase your brain’s productivity.” More info/register.

millennials 150

millennials eBook Washington Innovation 150

Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

millennials 52

millennials Report Education Sample 52

Association Success

SEPTEMBER 17, 2020

Here are some strategies you can use to attract top talent: Think like a marketer. And to sell to the right buyer, you need to think like a marketing professional. Millennials, a generation that is now making up for more than 50% of the workforce, thrive in the workplace that offers a clear growth path.

How To 190

How To millennials Process Recruiting 190

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – But I still enjoy seeing what flows through my home stream because the tweets are from people I actually follow. Yeah, it sucks. 1 CMP credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

JANUARY 19, 2024

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. 1 CAE credit. More info/register. 1 CMP credit.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Marc Zao-Sanders, Harvard Business Review ) It’s easy to screw up on breaking news. Ask Me Anything: Marketing Automation Learn about marketing automation. Strategic partnerships. CAE credit.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

millennials 72

millennials Louisiana Proposal Marketing 72

WBT Systems

DECEMBER 12, 2017

In a Gallup survey, 87 percent of millennials said opportunities to learn and grow were important to them, and of that group, two-thirds said these opportunities were extremely important. Review the employee handbook. The numbers are even more drastic with young professionals. Employees can’t fight this one alone.

How To 229

How To millennials Handbook Survey 229

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. MIT Technology Review ). Your Event Marketing Survival Guide. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees. How could VR transport us there?”

DC 120

DC millennials North Carolina Washington 120

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. You can review the entire report here.

Report 49

Report Marketing millennials Directory 49

Nimble AMS

DECEMBER 5, 2022

The American Urological Association (AUA) empowers volunteers through a detailed education content review process. Volunteers can serve on the Content Review Workgroup to ensure all educational courses, e-learning materials, and content are bias-free and scientifically valid.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Harvard Business Review ). The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). Keep learning!

DC 225

DC Washington millennials Chicago 225

WBT Systems

FEBRUARY 28, 2017

It is well worth reading for any association that is reviewing its current education offering for members or considering implementing new technologies, such as an association learning management system. If you would like to learn more about what we can offer, please review our client success stories , or contact us with your questions.

Education 150

Education Mooc Certificate LMS 150

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. MemberSuite suggests different membership metrics to track, review and share with your colleagues. B2B content marketing predictions and trends for 2019. TopRank Marketing ). CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Discuss variables that the hotels consider when reviewing your overall business value. Hear about key contract clauses and how to defend them to benefit your organization’s bottom line.

Strategy 272

Strategy Video Technology Innovation 272

Associations Now

JUNE 27, 2014

Looking to get millennial attendees to your next event? There are 80 million millennials in the United States. Millennials want a true experience, something that is personalized, new, and enables them to meet the right people at the right time. Market to their parents. Make learning fun. Give them instructions.

millennials 40

millennials New York United States Conference 40

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 62

Marketing Guidelines millennials Washington 62

SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Think Millennials Are Tough?

Marketing 40

Marketing millennials Social Media Content 40

Associations Now

JUNE 2, 2015

Millennial meeting planners are most likely to choose event venues based on cost, whereas older generations are more likely to choose meeting locations based on the customer service they receive. Millennials are also more likely to turn to social media and blogs for reviews and ratings when evaluating a potential venue.

millennials 40

millennials Discount Survey Social Media 40

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

Survey 40

Survey Marketing New York millennials 40

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Sydney Finkelstein, Harvard Business Review ). Digital Marketing Trends and Traditions 2019.

Social Media 170

Social Media Arizona millennials Proposal 170

.orgSource

FEBRUARY 27, 2023

Digital markets don’t allow room to languish. Millennials and GenX, in particular, are deliberately seeking to work in organizations that support their professional growth. 58% of employees (62% of Millennials and GenX) say professional development contributes to their job satisfaction, a major factor in retention.”

Team 88

Team millennials Innovation New York 88

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

APRIL 1, 2016

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. Presenter: John Haydon, Marketing & Social Media Expert. CAE credit).

Case Study 150

Case Study Social Media millennials Sample 150

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Sarah Gershman, Harvard Business Review ).

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. Target Your Webinar to Millennials. Check out some ways to attract a younger audience to register for, and ultimately promote your webinars for you: [link] #webinars #virtualevents #millennials #generationz pic.twitter.com/GhQx88YjeL. So, start simple. Other Links of Note.

millennials 62

millennials Social Media Tools Review 62

Association Success

OCTOBER 26, 2020

By 2025, Millennials will account for 75 percent of the American workforce. These organizations are failing to build a pipeline; they lack a dedicated campaign to appeal to and engage, Millennials and GenZ members. Like members of every age, Millennials and GenZs will give their time and money when they see the tangible value.

millennials 78

millennials Recruiting Recruitment Committee 78

Nimble AMS

DECEMBER 11, 2022

While not quite as large a demographic as Millennials , Gen Z is historically the most racially and ethnically diverse generation to date. Accenture reports 70% of Generation Z consumers have written at least one shopping review and 40% of Gen Z shoppers give routine feedback. Statista estimates there are 68.6

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341