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Launching: Membership 101 Series

Spark Consulting

I’ve had several clients hire me recently to do webinars/presentations on basic concepts in membership. It occurred to me that other people might want this information, too. So I’m launching a series of blog posts designed to introduce readers to – or remind them of – key concepts in membership recruitment, engagement, retention, and renewal. Leave them in the comments.

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The Role of Online Communities and Customer Portals in Sales Enablement

Higher Logic

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them. In the past, salespeople did all this either in person or over the phone. It’s certainly easier to read body language when you can see someone. What is Sales Enablement?

Lessons From the (Long) History of Online Communities

Higher Logic

Some people think that online social networking began with Facebook or MySpace - but they couldn’t be farther from the truth. Even before the invention of the World Wide Web in 1989, people used the internet - a massive network of computers - to congregate virtually. Believe it or not, there is a difference between the internet and the web.) We need to create industry standards.

Association Brain Food Weekly: 2.17.17

Reid All About it

A month ago, I shared an article about morning routines and mentioned making changes to my own. I’m happy to report my mornings are more productive now – and I haven’t suffered. The biggest change is not going on the web until around noon. Seems so obvious in hindsight. No more. start my day by reading a book. You remember those. I set the timer to 20 minutes. Next, I meditate for 20 minutes.

23 Free Nonprofit Webinars for March 2017

Wild Apricot Blog

Webinars are a great way to get some free education on how to run your nonprofit better. There's something for everyone in this list, so you shouldn't have a problem finding one or two webinars that are right for you. march webinars

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Could Less Be More When It Comes to Meetings?

Associations Now

You may think giving attendees more options and choices is always better, but what if it turned out that offering them a little less is the way to go? Some ideas for making it happen. The other weekend I was trying to pick a place to go for dinner in my neighborhood. I was hemming and hawing: Did I feel like Thai? Or pizza? Or ramen? Or a burger and fries? couldn’t decide.

20 Ways to Modernize an Annual Meeting – Part 1

Velvet Chainsaw

Most annual meetings have used the same template agenda for decades. They just replace the filling each year. If you want to breathe new life into your conference, and increase relevance for next-generation attendees, start with this kill/change list. Part two of this series will include the remainder of the list. 1. Annual Business Meeting. Don’t do this as part of a general session. Attendees.

4 steps to develop association member personas.

YourMembership Blog

Let’s get personal with 1:1 association marketing. The term “persona” may sound like highfalutin jargon. But, really, it’s just the latest term for what always has been Marketing 101: Know your audience, and deliver what’s interesting and relevant to it. This is especially true for associations. By understanding your members’ roles and responsibilities, motivations and […].

How to leverage social media to target local users and build brand awareness

SocialFish

It’s no secret that social media’s strength lies in the user data that it offers to marketers looking to better target their campaigns. . Sites like Facebook and LinkedIn are goldmines of user data!  Demographics and psychographics are just a few that you can use to better target local audiences and specific job titles. FACEBOOK : Lookalike Audiences. Select your ideal audience size.

Association Brain Food Weekly: 2.24.17

Reid All About it

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed. Now, some good learning and other bits…. Got chapters? More info/register. Host: Abila. CMP credit.

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Report: Influencer Marketing Is Still on the Rise

Associations Now

A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well as how it is poised to evolve. Of all the digital marketing tactics that associations use, influencer marketing may be the most opaque. For one thing, it can be difficult to assess the return on investment of these campaigns. The Current State of Influencer Marketing. Looking to the Future.

Revenues, Expenses, and Assets.Oh My! Canada's Premier Association Financial Benchmarking Resource is Here!

Portage Group

Do you ever wonder how your association stacks up when it comes to your finances? Could your expenses and liabilities be lower? Your operations leaner? Your education, programs and events more revenue-positive? The CSAE 2017 Canadian Association Financial Operations Report has arrived and is available through the Canadian Society of Association Executives. Interested in learning more?

3 Things That Scare Your Members (And How Your Association Can Help)

MembersClick

We all have fears and insecurities, but we don’t like to have fears and insecurities. They make us uncomfortable, and worse, vulnerable (but not in the good way Brene Brown often talks about). That said, this is an area in which your association can really be of help.

Come to the Nonprofit Talent & Culture Summit!!

SocialFish

Will you join us at the 2017 Nonprofit Talent & Culture Summit  April 5 – 7th in Washington, D.C.? It’s going to be awesome! And not just because Jamie will be speaking about unlocking your org’s genetic code … The Nonprofit Talent & Culture Summit is the social sector’s only convening focused on critical talent issues. Register here. Join us!! Mark Your Calendars

Association Brain Food Weekly: 2.24.17

Reid All About it

Steve Jobs would have celebrated his 62nd birthday today. Here’s one of the many smart things he said: “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”. Indeed. Now, some good learning and other bits…. Got chapters? More info/register. Host: Abila. CMP credit.

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Infographics Out, Quality In: Report Highlights Content Marketing Trends

Associations Now

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy. That’s the recommendation of a new study from the marketing-resources firm Clutch. Case in point: infographics.

Virtual events engage and grow value for association members.

YourMembership Blog

Online events are an efficient way to serve your members, career center users and niche industry, while generating revenue. Virtual events effectively grow your association’s value to members. It offers them a convenient, dynamic, low-cost way to engage with your association between your annual meetings and other onsite events. Associations today are holding many different […].

How to Clean Your Association’s Database: 5 Tips

MembersClick

Database management is TOUGH, especially if you’re doing it all manually. Over time, you’re bound to find typos, duplicates, outdated information, and maybe even some false information altogether. That’s why from time to time, it’s good to give your database a little scrubbing. But with 500+ members, where do you even begin?

Managing Learning at your Association Annual Conference

WBT Systems

Organizations offer a wide variety of professional learning opportunities to their members, employees, and partners which range from online courses and webinars, to regional or annual conferences, to classroom-based learning. Almost every association hosts conferences for their members and for many associations these events comprise the majority of their training. What You might be surprised.

Fake news. Media bias. Unfair news coverage.

SCD Group

These terms have become more prevalent in recent years and seem to be spiking now. After earning a master’s degree in journalism but before becoming an association professional, I worked for The Associated Press news service that provides news and feature stories to newspapers and broadcast media outlets. It was great training for my career in public relations and association management!

How to Keep Employees Focused When Stress Levels Are High

Associations Now

With Americans reporting increased stress levels, managers may start seeing their employees’ productivity levels drop. Here’s how you can support your staff’s wellness while keeping them on task. With our 24-hour news cycle, it’s no surprise that Americans stress levels are high. Read More Find related content on Barbara Mitchell’s “Ask the Expert” blog at ASAE’s Association Career HQ.

Keeping the Heart a Part of the Association’s Repetitive Offerings

Smooth The Path

Think of a time you attended a new event. It might be something as small as a community craft beer tasting. In that first year, you may have noticed a few logistical issues, but the event had something special. The organizer put their best effort into it. The vendors were excited. The ticket holders were curious and ready to have fun. Maybe you buy a ticket and attend the event a few years later.

The One Thing Your Association Needs to Multiply Member Engagement

MembersClick

You have a website, post semi-regularly on social media, host various meetings and events, but you still feel like member engagement is an issue at your association. What’s missing? association management member engagement membership management Small Staff Chatter

20 Ways to Remake Your Annual Meeting – Part 2

Velvet Chainsaw

We outlined the first 10 things you need to kill — from making your annual business meeting part of your general session to promoting invitation-only events — in order to bring your meeting up to speed. Here are the next 10 elements to knock off. Your distinguished-lecture series does not engage. Many associations have awards or honorary lectures named after a pioneer. We’re all visual learners.

Book Review: Joan Garry’s Guide to Nonprofit Leadership

Beth Kanter's Blog

I’m a huge fan of Joan Garry’s blog and podcast.    I consider the “Dear Abby” of the nonprofit world, dispensing practical and brilliant advice to nonprofits with her wonderful sense of humor. First, let me say this now – this is a MUST-READ book for nonprofit leaders and board members.   Go buy the book now because it is going to be a huge hit. Books

Doctor Visits, With a Membership Fee: Direct Primary Care Gains Steam

Associations Now

In an effort to get around the complexities of the modern health insurance model, some facilities are taking a close look at direct primary care, which ties patients to a single physician or facility for a monthly membership fee. And that’s leading more primary care physicians to play with membership models. In a Wall Street Journal op-ed last year , the American Enterprise Institute’s James C.

Come as You Are to This Association

Smooth The Path

What makes some associations high-performing and the rest so-so? Why do some teams reach or even exceed their goals and why do some fail? How do some organizations embrace change while others can’t seem to get out of their own way? These questions are coming up more and more in the association community. And this example gets right to the root of the problem. It is not safe to fail.

Engaging Your Association’s Introverts: 3 Tips

MembersClick

You’ve probably heard and read a lot about introverts. You might even BE an introvert. But are you taking enough action to engage your association’s introverts? If not, it might be time to offer a few new outlets/opportunities.

Association Labs – Episode 75: Life Hacks from a Good ‘Ole Oklahoma Boy - Moery Company

The Moery Company

As 2016 drew to a close, many bloggers, leadership gurus, and self-improvement specialists provided you guidance on “resolutions” for the coming year. With February 2017 now coming to an end, most of us have to admit that some of those resolutions have fallen by the wayside. Host JP Moery – a good ‘ole Oklahoma boy shares some ways to reinvigorate those goals you’d set for yourself.

Discover how to Engage Learners with TopClass LMS at iNNOVATIONS 2017

WBT Systems

WBT Systems is proud to sponsor  iNNOVATIONS 2017 , hosted by Advanced Solutions International (ASI) in Orlando, Florida on March 8-9. We We are very excited to sponsor INNOVATIONS, where this year we will be showcasing TopClass 10 LMS and our seamless integration with iMIS. TopClass LMS and iMIS: Integrated, Engaging, Cloud-Safe Learning. Check out What’s new in TopClass LMS version 10?

It’s No Secret: What You Should Know About Secure Messaging

Associations Now

Strong Signals The app Confide may get some mixed marks from privacy experts, but one app that security experts generally speak very highly of is Signal, an end-to-end encrypted messaging platform that is open-sourced, and like Confide, includes a disappearing messages function. Chen wrote of the app in the New York Times in December. Shh … I have to tell you a secret. Do Your Employees Care?

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Mental Effort

Velvet Chainsaw

I’ve been in this industry longer than I like to admit, during which time I’ve had the privilege to work side by side with some of the most progressive professionals in the conference business. The life-long learners aren’t necessarily the ones who attend a lot of conferences, because heavy conference-goers often prioritize the networking and hallway chats over the programmed-learning experiences.

A Simple Tip for A Good Night’s Sleep: Use An Alarm Clock

Beth Kanter's Blog

This healthy habit sets the stage for you to incorporate other self-care routines that we describe in our book.   One surefire way to ruin your sleep is to use your mobile phone as your bedtime routine. Many of us fall into this trap because use our mobile phones as an alarm clock. It isn’t just the fact that you use your iPhone as an alarm clock, it is the routine you create around it.

Looking for new staff? Get recruitment ready!

Optimist Consulting

Great news, you’re about to recruit a new staff member! However, before you go anywhere near advertising your vacancy, it’s an idea to make sure that you’re ‘recruitment ready’ and you might like to consider the following: Job description and job title – do they reflect the focus and scope of the role?  If so, what are the three must-haves  which should be listed at the top of the job spec?