Higher Logic

DECEMBER 19, 2017

Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Now that you’ve done the hard part of identifying goals, defining target audience(s) and key metrics - creating a content marketing strategy is fun and easy. White papers.

Content 227

Content Marketing Social Media Process 227

Blue Sky eLearn

JUNE 19, 2017

Video rich : Cisco predicts that by 2020 video will comprise 82% of all consumer internet traffic. Video content drives traffic to your learning portal which increases sponsor interest in partnering with you. Hyperlink ads to a vendor white paper, infographic, or diagnostic tool.

Video 171

Video Content LMS Social Media 171

GrowthZone

DECEMBER 26, 2017

Video prospecting. 1) Video prospecting. Video prospecting” is a buzzword, but at HubSpot, we’ve seen great results. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. The more videos you make, the more efficient you’ll become. SDR/BDR Skills for 2018.

Video 218

Video Team Examples Review 218

Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Video is taking a firmer hold in the content marketing space and dominating. Video is immediate. Video is interactive.

Video 28

Video Content Marketing Strategy 28

Blue Sky eLearn

JULY 31, 2017

Invite community members to facilitate video call conversations for their peers around ripped-from-the-headlines industry issues, a virtual book club, or debriefing takeaways from a recent live event. What if learners submitted case studies and the community co-created solutions resulting in a white paper?

Content 144

Content Sample Case Study Course 144

Associations Now

MAY 13, 2014

According to a new white paper analyzing this year’s Super Bowl ads, the things that work well on TV don’t necessarily translate to the the viral web. “Advertisers need to pack an emotional punch and make viewers feel something strongly,” the white paper states.

Video 40

Video Case Study America Content 40

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Tue 5/30 at 12:30 p.m. 1 CMP credit.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Smooth The Path

SEPTEMBER 26, 2019

Podcasts, videos, and e-newsletter articles can shine a light on members. Member author book lists, blog lists, and link lists to member-written white papers and resources can all help members get the awareness they need. Related: A new calculation leads to a better association strategy.

Guidelines 79

Guidelines Newsletter Video Tips 79

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? As you create a content strategy for your continuing education program, be sure to capitalize on the ample opportunities for your association to succeed and thrive, helping you drive non-dues revenue. You’re not alone! Update pieces with new or more relevant information.

Learning Management System 82

Learning Management System LMS Revenue System 82

Associations Now

JANUARY 5, 2017

In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”. v=KIM9MDWn8F4.

Software 53

Software Certificate Education Member Experience 53

Associations Now

DECEMBER 5, 2014

Should your association implement a strategy around it? Truth be told, that day is not too far off, if it hasn’t already happened, so it would do your association some good to put thought behind a mobile learning strategy. Lucky for you, Tagoras released a new white paper on this topic earlier this week.

Strategy 40

Strategy Revenue Content Technology 40

MemberClicks

JANUARY 8, 2024

Communicating During Your Event You likely won’t rely on email as much during the event, but you’ll want to have some communication strategies, particularly when it comes to on-site changes: Again, encourage attendees to download your event app if only to get push notifications for last-minute changes or additions.

Communications 52

Communications Press Release Social Media Tools 52

Smooth The Path

JUNE 12, 2018

Do they have publically available videos, podcasts, white papers, or reports? Ask to repost their blog posts in pre-conference marketing. Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference. Link to them into your event’s web pages.

Conference 95

Conference Content Resources Video 95

Reid All About it

JUNE 2, 2017

Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA. – How to Attract and Engage Attendees with an Event Community. Tue 6/6 at 2 p.m. –

Raleigh 150

Raleigh Chicago DC Washington 150

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. Watching videos. Your association can also apply these behavioral science principles to strategies and tactics that help your members develop learning habits.

How To 210

How To LMS Tips Class 210

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Sometimes you can give a quick hit, or a video blog, or a video tour of your office, or a photo montage or your members enjoying your events. They give up. What is so incapacitating about a blog?

Software 150

Software Social Media Price Video 150

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. At Strategy+Business, Elizabeth Doty says great teams build a habit of continuously improving their meetings by taking a moment to reflect on the meeting before it’s over.

Chicago 195

Chicago Social Media Education Recruiting 195

.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Hiring a consultant to help you create these profiles is another strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Association Adviser

NOVEMBER 27, 2017

The survey’s 1,170 participants said they use a variety of digital marketing tools, such as association-sponsored social networking sites, search engine marketing, and lead generation content (white papers, downloadable eBooks, etc.) to bring in new members. It’s worth a look if you have some time.

CA 61

CA Marketing eBook Tools 61

Aaron Wolowiec

JULY 18, 2012

Undoubtedly, there is a benefit to enriching the onsite conference experience with the addition of exclusive interviews, video, photos, news about the speakers, vendors and entertainment, and live Twitter feeds and Facebook posts. However, what I’m specifically talking about here is curating conference content that already exists.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Aaron Wolowiec

NOVEMBER 27, 2012

Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts. original research, white papers). Dissemination of speaker resources (e.g.,

Tips 100

Tips Cost Video Conference 100

Aaron Wolowiec

DECEMBER 13, 2012

So, it quickly becomes evident that a simple content curation strategy could easily help qualify some of this information, further promoting the organization as a valuable resource and content expert. Audio/video recordings. Program outlines/white papers. YouTube videos. Content treasurers may take many forms.

Content 100

Content Newsletter Social Media Case Study 100

Associations Now

JUNE 30, 2014

A new white paper from Tagoras reveals how associations are incorporating social technologies into their learning products. Among the technologies that groups are using, video leads the pack. The most common type of social technology that associations are using in learning initiatives is online video via sites such as YouTube.

Technology 40

Technology Report Video Products 40

GlowGlobally

DECEMBER 22, 2010

global association strategy, regional planning and local infrastructure to grow your business. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. Global Destination Video Tour. GrowGlobally.org.

Video 60

Video Industry Strategy Products 60

Association Success

JANUARY 12, 2018

At Tagoras, we provide help in building lifelong learning strategies for organizations in the continuing education and professional development business. Free products, such as social media content, video clips, and white papers, create momentum to pull people up the ramp to higher value products.

Education 60

Education Price Social Media Products 60

Association Adviser

JULY 13, 2016

READER NOTE: To learn more about content management outsourcing, view our related webinar featuring Liz Richards, CEO of the Material Handling Equipment Distributors Association and Jill Andreu, VP of Content Strategy & Development, Naylor Association Solutions. Video development, promotion and tracking. Why outsource?

Content 60

Content eBook Communications Social Media 60

Achieve

DECEMBER 19, 2017

But if data showed that your highest-value users are more likely to be older than 45 and female, you’d likely rethink your strategies and tactics in response. Setting goals that align with your nonprofit’s digital strategy allows you to measure effectiveness and adapt tactics to improve conversions.

Newsletter 52

Newsletter Analysis Report Strategy 52

Association Adviser

MARCH 31, 2017

Many exhibiting companies put in great effort to create the perfect white papers, infographics, videos and other educational offerings for attendees. Members are more inclined to trust and engage with content from fellow members, so including this strategy is perhaps the most important part of the mix.

Content 60

Content Tips Video Newsletter 60

SCD Group

JANUARY 1, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute 2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. 2015 will see the end of fractured programs and tactics.

eBook 40

eBook Content Marketing Video 40

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). Michelle Brien is VP of Marketing & Product Strategy at WBT Systems and a member of.OrgCommunity.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

DECEMBER 2, 2022

Explore effective questioning, how to start being wrong without defensiveness, strategies to avoid falling into groupthink, and tips to ask thoughtful, even difficult, follow-up questions. Wrap Up That Video. Join us back with Donny Neufuss, as we close out our 5-part series on video and all that goes with it. Host: Fridays@4.

Tips 41

Tips Video Content Marketing 41

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. TED Talk Videos. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation. Posted by Eric Lanke. at 8:22 PM.

Innovation 40

Innovation Wisconsin Case Study millennials 40

Associations Now

JUNE 15, 2016

For associations that feel overwhelmed with the prospect of generating the volume of content necessary for successful inbound membership marketing, Callie Walker at Memberclicks shared her strategy in a Tuesday Learning Lab. The trick is to start with a big content resource, she says—an in-depth article, white paper, e-book, etc.—and

DC 40

DC Communications Conference Washington 40

Beth Kanter

SEPTEMBER 25, 2017

When staff at SOS Children’s Villages International , which cares for children impacted by the Syrian refugee crisis, learned a five-year-old in Syria needed critical heart surgery, they used the cloud storage service OneDrive to quickly assemble photo and video assets into a pitch to international donors.

Technology 36

Technology How To Discount Tools 36

The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. TED Talk Videos. Joe Gerstandt. LifeCourse Blog.

Innovation 40

Innovation millennials Social Media Committee 40

Slice-Works

JULY 24, 2014

Some examples might be: free downloads, webinars, videos, newsletter subscriptions, demos, contests, campaigns. White Paper Download >> Offer of Free Webinar >> Offer of Free Trial. Determine what offers you could be making to your potential audiences or personas. Think through which calls-to-action belong where.

Social Media 28

Social Media Video Tools Marketing 28

Slice-Works

MAY 8, 2014

So many of the organizations we talk to want to skip the goals, objectives and strategies and get right to the tactics. There’s your website, email newsletter, social media, maybe an app, website downloads, video. What we can do is help you put together the marketing mix that is the right strategy for you.

Marketing 28

Marketing Social Media Video Content 28