Reid All About it

SEPTEMBER 18, 2020

That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Going Virtual: What We’ve Learned Supporting 2000+ Virtual Events in 6 Months. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. More info. .

Montana 350

Montana Certificate Conference Content 350

Association Navigator

APRIL 12, 2013

So I took an offer in 2000 to be the Director of Government Relations, for an association management company called The Roberts Group. On most days I answer regulatory questions but I’m also involved in designing social media strategies, managing finances, recruiting new members, and planning future events.

Alabama 100

Alabama Handbook Washington Pennsylvania 100

Membership Marketing

APRIL 10, 2012

• Acquire or maintain a certification (22%). So if 23% of the members attend the annual meeting, another 22% attend a seminar, and another 13% participate in the private social media site, pretty soon you could be looking at a fairly substantial portion of the members using the products and services of an association.

Products 40

Products Survey Social Media Price 40

Membership Marketing

APRIL 22, 2011

In marketing, whether it be for membership recruitment and retention, conference attendance, participation in your certification program or whatever, the key analytic is cost per order. Unleash the Power of Market Testing in your Membership Recruitment. Membership Recruitment. (4). Social Media. (5).

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

AUGUST 4, 2011

Others require multiple years of membership tied to an event like certification. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Social Media. (5).

Price 40

Price Survey Analysis Marketing 40