article thumbnail

The World of Opportunities for AMCs: A YM Perspective

YourMembership

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. This week YourMembership.com is “on the road” in Tempe, Arizona attending the 2014 AMC Institute Annual Meeting. Please take a moment and download this case study.

article thumbnail

Two ads define storytelling for associations

SCD Group

The ad features “the little room over the pizza place at 315 Chestnut Street,” where TripAdvisor began in 2000, the “modest first-floor bedroom in Tallinn, Estonia,” where Skype was started in 2003 and the “second floor above the strip mall at Roble and El Camino,” where Shutterfly began in 1999. (I love the specificity of room No.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mizz Information: Association Swing and a Miss--CEA Tech.

Mizz Information

A circa 2000 online discussion board. Communication --Weve all heard of "build it and they will come" syndrome when it comes to social media, but a whole member category basically built on pay your dues to join then figure it out from there? No newsletter. I paid up and.crickets. A few emails.and by few I mean really few.

article thumbnail

The Young Professional – Tracking down the Future Leaders of Your Association

Association Adviser

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. Segment your content.

Charlotte 129
article thumbnail

Building Your Online Membership Lead Generation and Conversion

Membership Marketing

Therefore, the initial goal is to get an opt-in from the visitor for future communications. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? However, an attractive offer of free additional information related to their search can be enticing.