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Non Dues Revenue and Affinity Programs for Members

Membership Marketing

Directory Sales. Books, directories, periodicals. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. How to Recognize a Good Strategy?

Revenue 40
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Product and Service Engagement Drives Membership Retention and

Membership Marketing

• Purchase a book or directory (13%). A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). How to Calculate Where your Membership is Headed. Cost of Wrong Strategy. (8). growth strategies. (4).