Association Adviser

JULY 7, 2016

Despite popular sentiment that millennials are disinterested in joining traditional professional associations, young people are uniquely positioned to benefit from association membership in important ways. Don’t make the mistake of lumping all millennials together or thinking they’re not joiners. .

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Association Adviser

SEPTEMBER 22, 2016

Attracting millennials to your association requires thinking about the different life stages they are living through – and marketing to them appropriately. A lot of articles out there dispense quick advice about how to attract millennials to your association’s membership: reach them on social media!

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SCD Group

MARCH 8, 2016

Most are dealing with the transition from Boomers to Millennials. Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Think Millennials Are Tough?

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YourMembership

FEBRUARY 27, 2014

In early 2000, we were focused on state and local chapter associations, which we viewed as being underserved by the association management software (AMS) providers of the day. Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members.

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Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Did you know that 23% of web accessibility related litigation and settlements since 2000 happened in the last five years? Host: Impexium.

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Associations Now

MAY 7, 2015

Research has found that Americans drink nearly 20 percent more tea today than they did in 2000 and that 80 percent of Americans have tea in their kitchens. Millennials are changing the status quo, making them equal. “We still believe that the market is going to hit $15 billion in the next two to three years.”

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SCD Group

MAY 23, 2012

I love working with and nurturing Millennials. And, I love presenting and facilitating discussions about Millennials and other generations in the work force. Depending on who you talk with, they were born between 1980 and 2000 so are in their mid-teens to early 30s. Who Are They? Some call them Generation Y. communication.”

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